specification for a wifi network to cover hereford city...

Specification for a WiFi network to cover

Hereford City Centre

History

Date Version Comments Author(s)

23/10/15 0.1 Initial draft for peer review R. Shelley

05/11/15 0.2 Revisions following meeting with BID team M. Smith

11/11/15 0.3 Fix formatting issues and minor updates R. Shelley

27/11/15 0.4 Modifications following review with Matt Smith R. Shelley

Contents Background ........................................................................................................................................................................... 3

The BID area ......................................................................................................................................................................... 5

Phases of delivery ................................................................................................................................................................ 7

Bid Requirements ................................................................................................................................................................. 7

Evaluation Criteria ................................................................................................................................................................ 8

Timescales ............................................................................................................................................................................ 9

Requirements ...................................................................................................................................................................... 10

Queries................................................................................................................................................................................. 13

Ref: HCCW1 Version: 0.4

Release: Draft Confidentiality: Commercial in confidence of 14 pages

Background

Hereford city is located in the heart of Herefordshire, a rural county on the border of Wales and

England (see Figure 1 below). With a population of c. 183,0001 and an area of c. 2,100 Km2

Herefordshire has one of the lowest population densities of any county in England, despite this

the City centre of Hereford remains a vibrant place with mixed retail and leisure facilities and

lots to offer visitors. Figures from June 2005 record footfalls of over 32,000 on a typical

Saturday.2

Figure 1 Location of the county of Herefordshire

Hereford city businesses have come together to form a business improvement district (BID3)

with the aim of improving the overall footfall in the city and the business trading position.

Several projects are under consideration by the BID one of which is the possible provision of a

free to access and use, city-wide WiFi network.

The BID are now seeking the services of a network provider to design, install, manage and

maintain such a network who can also offer management information on network usage and a

real time marketing platform to consumers of the network.

1 https://en.wikipedia.org/wiki/Herefordshire 2 https://www.herefordshire.gov.uk/media/5296461/Paper_2_Town_Centre_Health_Checks_Sept_2010.pdf 3 http://herefordbid.co.uk/about.html



This document sets out the objectives and specification against which any tender bid will be

judged.

Objectives

The BID project team are seeking the services of a private partner for an initial contract term of

4 years and an option to extend by a further 5 year period.

The following core objectives have been identified by the BID project team:

Wi-Fi

o Free access for consumers visiting in the BID Area4. Unlimited in duration, but

potentially with daily limits in total data to a connected device. The service

should ensure consumers in the town remain connected, but is not intended to

be sufficient to replace broadband connections for homes or businesses.

o Business Grade Provision. The ability to deliver a higher speed service than is

currently available to many businesses in the area who wish to subscribe to such

a service (this subject to the level of interest from businesses).

Footfall data across the BID area

o Ability to count devices, whether connected or not, and analyse movement

around the BID area, including length of stay, and zonal dwell times.

o Capture additional information on visitors, such as gender and age group.

o Provide data that helps ‘sell’ the city to investors, and demonstrate the value the

BID is delivering &

o Generate data as yet unknown which may be useful to the BID team

Marketing

o Capture data of connecting consumers for use in future marketing projects, using

variety of alternatives including e-mail and social media

Target with push notification offers on first connection and future visits to

the city

Lead them to land on BID website

Exploit viral marketing opportunities presented by social media to attract

the friends of visitors into the BID area too

Build a database of consumers that can be used across multiple

marketing platforms

Future proofing

o Hardware & Software with the ability to in future also carry

CCTV data

ANPR messaging

4 See

The BID area



Interactive Parking signage data



The BID area

The target area for the city-wide WiFi network is identified in Figure 2 below:

Figure 2 Map showing key streets

Primary Streets

High Street / Hightown

Commercial Road

Widemarsh Street

Broad Street

Church Street



St Owens Street

Maylord Street

King Street

Garrick Lane

Secondary Streets

Union Street

West Street

Bridge Street



Phases of delivery

It is envisaged that the project will be divided into key phases for delivery by any successful

tender bidder to minimise risk to the procurement body and to maximise the return on any

investment made. The phases are set out below:

Phase 1

o Deployment of WiFi infrastructure to the primary area and, subject to funding, the

secondary area

o Delivery of free to access WiFi network across the BID area

o Provision of basic footfall data

Phase 2

o Ability to offer segmented data services

o Provision of enhanced demographic, economic and business intelligence data

o Targeted marketing to connected devices

Phase 3 (optional)

o Integration with parking services (availability of spaces)

o Integration with CCTV network as a data bearer

Bid Requirements

The Candidate is required to submit its Tender electronically to xxxx.

Tenders must include:

Company / Consortium description

Previous 3 years accounts

An response to each of the requirements indicating the level of compliance with that

requirement (Full/Partial/None)

Proposed equipment specifications and any plans that demonstrate required coverage

Package details and costs for individual business connections

Fully itemised capital cost, schedule for implementing phases 1 and 2, separating out

the capital costs of delivering the infrastructure build in the primary and secondary areas.

Annual service charges over a 4 and 9 year period and including the estimated costs of

any power requirements.

In response to requirements 2 and 8 your recommended initial backhaul bandwidth

provision and the costs involved as well as an explanation of the capability, process and

costs for scaling up that provision

Time schedule



Xxxx reserves the right to require candidates to clarify elements of their Tender, but shall not be

obliged to do so

A period of evaluation by xxxx will follow submission of the Tenders. xxxx will exclude the

candidate if its Tender has not provided a response against any individual requirement. xxxx

reserves the right to end the procurement process at any time prior to the award of Contract.

Evaluation Criteria

The underlying principle of the Evaluation methodology is to select the Bidder which provides

the Most Economically Advantageous Tender.

All bids will be assessed on the following headline criteria:

Alignment to the requirements = 50%. See scoring criteria below

Total Capital Cost = 20%. Candidates will be marked comparatively with the Candidate identifying the lowest capital cost solution that fulfils the requirements within the Primary Area scoring 20 marks and all other Candidates ranked in descending order with relative score increments.

Ongoing service costs = 15%. Candidates will be marked comparatively with the Candidate identifying the lowest ongoing costs during the initial 4 year term scoring 15 marks and all other Candidates ranked in descending order with relative score increments.

Timescale = 15%. Candidates will be marked comparatively with the Candidate identifying the shortest infrastructure deployment duration scoring 15 marks and all other Candidates ranked in descending order with relative score increments.



Timescales

The project intends to follow the timeline as described below:

Invitation To Tender (ITT) issued XXXX

Tender Deadline xxxx

Award Decision xxxx

Contract issued no later than March 31st

Fully operational scheme summer 2016



Requirements The requirements for this project have been identified as per the table below.

ID Description Bidder Compliance (Full, Partial, None)

Scoring Criteria

1 All wireless access points shall be compliant with appropriate industry standards Y = 1 N = 0

2 All wireless access points shall be capable of providing a minimum of 100Mb/s Y = 1 N (credible rationale) = 0 N = Bid Rejected

3 All wireless access points shall be capable of managing available bandwidth Y = 1 N = 0

4 All wireless access points shall be configurable to restrict access to authorised personnel

Y = 1 N = Bid Rejected

5 Wireless access points shall be capable of diverse data routing Y = 1 N = 0

6 Wireless access points shall provide sufficient signal strength to guarantee outdoor coverage to 100% of the Primary BID area identified in Figure 2


7 Wireless access points shall provide sufficient signal strength to guarantee outdoor coverage to 100% of the Secondary BID area identified in Figure 2

Y = 1 N = 0

8 Data backhaul shall be sufficiently sized to guarantee 90% of connected devices can receive a minimum of 2 Mb/s download in the busiest hour of the day

Y = 1 N (credible rationale) = 0 N = Bid Rejected

9 Wireless access points shall be configurable to allow access to be denied to specific devices

Y = 1 N = 0

10 Wireless access points shall be configurable to allow for data traffic to be securely separated

Y = 1 N = 0

11 Wireless access points shall be suitable for the UK climate and outdoor operation Y = 1 N = 0

12 All elements of the infrastructure shall have a working lifetime of 10 years or a clear upgrade path


13 The WiFi network shall be configurable to support both unauthenticated and Y = 1



authenticated access N = 0

14 All wireless access devices shall be capable of minimising interference from and to other wireless networks already in operation

Y = 1 N = 0

15 All equipment shall be capable of operating 24x7x365 Y = 1 N = 0

16 All data gathered by the WiFi network shall be accessible to the BID team at all times

Y = 1 N = 0

17 Data shall be gathered and presented in ‘real-time’ without the need for excessive transformation and manipulation

Y = 1 N = 0

18 Access to data gathered by the system shall be restricted to only authorised personnel

Y = 1 N = 0

19 Wireless Access Point availability shall be 95% of any 24hr period (excluding agreed maintenance)

Y = 1 N = 0

20 Access layer network availability shall be 95% of any 24hr period (excluding agreed maintenance)

Y = 1 N = 0

21 Backhaul network availability shall be 95% of any 24hr period (excluding agreed maintenance)

Y = 1 N = 0

22 Access to data (metrics, measures, reports, analytic engines) shall be available during business hours 8:00 to 17:00

Y = 1 N = 0

23 All reported faults shall be repaired within a maximum time of 24 hrs Y = 1 N = Bid Rejected

24 The WiFi network shall be capable of ‘pushing’ data to connected clients and shall be configurable to allow for different types of push data alerts


25 Data shall be gathered by the system and stored for a period of not less than 3 calendar month days

Y = 1 N = 0

26 Data shall be gathered by the system to allow for reporting against the following measures:

System availability

Access control

Bandwidth usage

Footfall data

Location based metrics

Dwell time

Demographic data about the connected consumer

Client device type

All = 5 8 measures = 4 7 measures = 3 6 measures = 2 5 measures = 1 4 measures = 0 <4 measures = Bid rejected



Client device operating system

27 Data shall be gathered by the system to allow for reporting against the following measures:

Age

Gender

Domicile (home location)

Marital Status

Interests

All = 1 Partial = 0 N = Bid Rejected

28 The system shall be capable of integration with the following social media services:

Twitter

Facebook

Instagram

Linked-In With the ability to ‘post’ data and messages to the associated social media service. The system shall also be capable of integrating with other emerging social media platforms which arise in the future.

All = 2 Partial = 1 N = Bid Rejected

29 The system shall be configurable to direct connected clients to a dedicated ‘landing page’

Y = 1 N = 0

30 The BID team shall have full and sole control of any and all advertising offered using the wireless network and devices


31 The contractor shall be required to fully support and maintain the system for a period of 4 years with an option for a further 5


32 The system shall be configurable to allow geographical zones to be created that will allow device location data to be correlated to a physical area

Y = 2 N = 0

33 The contractor shall be responsible for all necessary permits, permissions, legal compliance and health and safety matters related to the system


34 The system shall be capable of carrying CCTV data traffic and ensuring suitable quality of service provision

Y = 1 N = 0

35 The contractor shall install all elements of the infrastructure necessary for the operation of the system


36 The system shall be capable of integrating with the parking management systems used across Hereford city

Y = 1 N = 0



37 The system shall have diverse data backhaul connections to eliminate this single point of failure

Y = 2 N = 0

38 The system shall operate as a ‘walled garden’ allowing access to only approved websites and services

Y = 1 N = 0

39 The system shall be configurable to block or allow access to internet websites and/or services based on any combination of:

Protocol

TCP port

Socket

Address

Keyword

Filter list


40 The wireless network shall be configured as heterogeneous single layer ensuring clients remain connected to a single network whilst in proximity of the BID area


41 The system shall be inherently scalable such that additional capacity can be added to support additional client connections as and when the need arises


42 The Network and Data elements shall be branded as the Faster City project Y = 1 N = Bid Rejected

42 Hereford BID shall have total Autonomy over the commercialisation of the service


Queries

Any queries relating to this specification should be addressed in writing to:

Mr. / Mrs. ???????

Building Name

Street

Postcode

Email

Tel No:

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