justwifi - polish mobile and wifi ad network
TRANSCRIPT
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MVNO
Leader in marke/ng technology, context ads networks, content
marke/ng.Leads genera/on agency
Email marke/ng, data base marke/ng innovators
Taxi ordering plaAorm
Mobile OperatorWIFI based adver/sing
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What is JustWIFI
JustWIFI is an adver/sing plaAorm based on public WiFi.
Each days we reach thousands of mobile users in different public places.
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We give away free WIFI in exchange for user’s aJen/on
Customer connects to WIFI in public place
She interacts with adver/sing content…
… and receives access to free WIFI.
13.27
Ustawienia
Wi-Fi
Wybierz sieć...
Inna...
Airport WIFI
EN WITAJ ENWITAJ
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JustWIFI is growing rapidly
1 000 000+ CONNECTIONS
380.000+ UNIQUE DEVICES
100 min AVERAGE SESSION TIME
* Aktualnie miesięcznie / I 2016
94%UŻYTKOWNIKÓW
MOBILNYCH
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JustWIFI provides connec/vity in various public places
FITNESS CLUBS
129
CAFES AND BARS
CITY SQUARES
111 37
HOTELS
27
ENTERTAINMENT
12
AIRPORTSSHOPPING MALS
7
TRANSPORT
25360
83% OF CONNECTIONS
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JustWIFI can precisely target marketing campaigns
GeolocaMon
Demographics
Profiles
Languages
Keywords
Devices
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We share data to understand customers/ users of the network
Vis/ed websites
Devices
Usage in /me
Demographics
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Why JUSTWIFI is a unique touchpoint?
We analyze and leverage user’s inten/ons.
We deliver content strictly adjusted
to the context of usage.
Unique opportunity to effec/vely interact with
customers.
We’re building profiles of our customers based on real life ac/ons.
Inten/ons Context Engagement Profiles
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EXTREME ENGAGEMENT
100% engagement
Exclusivity
Impacts brand awareness
Full screen
Ad before connecMon
Cost per engagement
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NIE DZIĘKUJE, CHCĘ INTERNET
USER’S CHOICE
100% views
Impacts brand awareness
Full screen with skip opMon
Ad before connecMon
Cost per impression
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Impact brand awareness
Flat fee
Always visible
MulMple contact with ad
Insession ad
ALWAYS WITH YOUMODEL
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Case studies
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AllegroBranding campaing proving that everything you need can be found at Allegro.pl
24.4% CTR
BUTY NICZEGO GOOGLE
FACEBOOK ALLEGRO SZCZĘŚCIA INTERNETU MIŁOŚCI SPOKOJU ROWERU
8,7% 7,8% 6,1% 5,0% 4,0% 3,6% 2,6% 1,4% 1,3% 1,2%
27.088 INTERACTIONS WITH THE AD
110.941 ADS CONTACTS
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NC+
OF USERS WHO SAW THE AD RESPONDED TO THE QUESTION
46% 73%OF USERS WHO ANSWERED THE QUESTION LANDED ON NC+ LANDING PAGE,
43.000+ ADS CONTACTS
14.776 CLICKS TO NC+
34.2% CTR
86% % MOBILE
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RedBullCampaing promo/ng RedBull among „White Collars” during working hours. The campaign took place on the airport, lunch places, and transporta/on hubs.
10 days TIME
50.000 CLICKS TO REDULL WEBSITE
89% % MOBILE
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SamsungCampaign promo/ng Samsung Galaxy S6 among users of previous Samsung Galaxy headphones’ users. Aker clicking the ad user was redirected to the LP.
15 ci/es / 41 loca/ons REACH
25% CTR
42.000 ADS CONTACTS
85,5% % MOBILE
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LENOVOCampaing promo/ng RedBull among „White Collars” during working hours. The campaign took place on the airport, lunch places, and transporta/on hubs.
10 days TIME
32,000 AD CONTACTS
89% % MOBILE
15,475 ANSWERS
11,402 CLICKS TO LENOVO
35,6% CTR
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Thank You