S P E C I A L K I T F O R M E M B E R S O F A F A C T

A W O R L D C L A S S T E C H N O L O G Y F E S T I V A L

For 10 days, happening Penang-wide, TECHFEST2020 turns street and buildings into live site demonstrations with

showcases and conversations of living with technology.

O R G A N I S E R S A N D P A R T N E R SH O S T E D B Y S T R A T E G I C E N A B L E R S O R G A N I S E D B Y

P E N A N G L E A D A G E N C I E S I N T E R N A T I O N A L C O N T E N T P A R T N E R S

F E A T U R E D F O R V I S I T M A L A Y S I A 2 0 2 0

A T E C H F E S T I V A L T O I M M E R S E I N T H E P R O M I S E S O F T H E F U T U R EExperience how technology is revolutionizing our way of life from how we interact with our surroundings in healthcare, education, rides in the newest self-driving vehicles, IoT powering homes, workplaces and retail to industry 4.0.

Understand how resilience technology is keeping the world safe in the face of adversity.

2

9

4

105

6

71. The 24th World Congress On Information Technology, WCIT2020

2. 5G Zone with Autonomous Vehicle Testing, haloportation , industry 4.0 and consumer use cases

3. When Heritage, Arts and Culture Meet Tech

4. The Future Of Travel

5. eSports Global League (mobile + desktop)

6. Future Cities Connect – Smart City

7. Intelligent Mobility and Transport

8. Yummy Foodtech

9. Startups Marketplace + Showdown 2020 (Investors Pitch, Traction Awards & Masterclass with Investors)

10. Drone Straight Race and SEA Soccer Drone Challenge (under 15, under 21 and open categories)

8

3

I N C L U S I V E T E C H N O L O G Y C O N V E R S A T I O N S

Accessible streets and buildings are turned into live site demonstrations throughout Penang:

§ Enterprise solutions to transform businesses

§ Products and services that make homes/cars/workplaces smarter, safer and better connected

§ Self-driving technology – explore the road (AND policies) through ride-and-drive zones

§ Showcase of next generation of intelligent machines for Industry 4.0

§ Drones for aerial coverage to enhance search and rescue, law enforcement and disaster relief >> Latest schedule as of 20 Oct 2019. Updated weekly.

M A I N H E A D L I N E O F T H E F E S T I V A L :The 24th edition of the World Congress on Information Technology will be

held from 14 – 16 Sept 2020, it is expected to attract the participation of international 4,000 visionaries, captains of industry, government leaders

and academics that span across 80+ countries.

Known as the Olympics of the world’s information technology conferences, WCIT2020 MALAYSIA sets to be the gateway to Southeast Asia while connecting the world – a definitive global event of technology

businesses.

Malaysia as a vital driver of digital economy as the hub, heart and access to Southeast Asia.

Connecting Southeast Asia to the world and bridging tomorrow’s innovation for today’s conversation.

1

2

W C I T 2 0 2 0 R E T U R N S T O M A L A Y S I A :The World Congress On Information Technology, WCIT is thelargest and the most reputable international event amongworldwide IT leaders. Endearingly known as the Olympics ofthe world’s information technology conferences, WCIT2020MALAYSIA sets Penang as the gateway to Southeast Asia forthe world.

With a population of 650 million people in Southeast Asia,WCIT2020 Malaysia aims to connect and power theconversations of tomorrow and the collaboration due fromthe quantum-leaps of transformations of the various nationshere through the digital economy as a result of technologicaladoption, digital innovation and foreign investment.

WCIT has been held since 1978, a flagship event of the World Information Technology And Services Alliance. Malaysia last hosted it in the year 2008.

Over the years, speakers of the WCIT have included Al Gore, Mikhail Gorbachev, Margaret Thatcher, Michael Dell, Larry Ellison, Bill Clinton, Don Tapscott, Bill Gates, Steve Balmer, John Chambers, Nicholas Negroponte and Colin Powell.

W C I T 2 0 0 8S U C C E S S S T O R Y§ The Kuala Lumpur WCIT2008 secured total sales and

investments worth RM8.3 Billion with more than 20,000 jobs created.

§ 800 business meetings were held over the same duration capturing over RM1.24 Billion of business opportunities for the Malaysian ICT industry.

§ RM2.0 Billion worth of potential investments were identified through these meetings with 10 FDI and 26 DDI, with additional 13,000 jobs potentiated.

W C I T T O W A R D S 2 0 2 0

§ 2,500 visitors, 82 countries, 60 speeches & 400 business roundtables.

§ Themed: Promises of the Digital Age: Challenges and Opportunities

§ Additional: 16 parallel events, 600+ booths, 8,000 professionals for business matchmaking and 3 smart cities to explore

§ Highlight: Sadhguru JaggiVasudev of IshaFoundation, Sophia the humanoid and actor Deepika Padukone

§ Themed: RETHINKING THE CENTER

1

23

1

2

3Global League for eSports at the Arena

Green rooftop – evening activations and networking.

Up to 5,000 pax for conference with 10 exhibition booths of 81sqm.

4 main halls and 2 other larger sized rooms to fit 200 pax – for content streams and satellite events.

S E T I A S P I C EThe venue for WCIT2020 will be at the first hybrid solar powered convention centre in the world.

O V E R V I E W O F T E C H F E S T 2 0 2 0 a n d W C I T 2 0 2 0

EXPERIENTIAL FESTIVAL(11 – 20 SEPT)

§ Public showcase featuring 300 new tech

§ Networking plus meet & greet with 200 global tech influencers

§ Side stage featuring 70+ pop-up discussions

§ Highly curated interactive sessions including digital arts, culture and heritage programs

45,000 pax

3 DAYS CONFERENCE (14 – 16 SEPT)

GALA DINNER & AWARDS CEREMONY (15 SEPT)

§ 4 main-stage: SHIFT+, Breakthroughs, THRIVE and NEXT featuring SEA

§ Daily keynote sessions

§ 94 Panel sessions

§ SEA unicorns and ventures trends

§ Robust business matching for SEA matching

§ Total of 180+ speakers

§ Global event

§ International media affair

4,000 pax 1,500pax

B U I L D Y O U R N A R R A T I V E A N D S H O W C A S E

§ CONVERGENCE & SINGULARITIES OF TECHNOLOGIES

§ ADDRESSING GLOBAL CHALLENGES

§ NEW MARKETS BREAKTHROUGHS

§ NEW INDUSTRY STANDARDS

§ FUTURE OF TRANSFORMATIONS WITH 5G NETWORKS

T H E 4 M A I N - S T A G E A T W C I T 2 0 2 0THE LATEST TECHNOLOGY CONVERSATIONS – MORE THAN 90 SESSIONS & 184 SPEAKERS

D A Y 0 1 D A Y 0 2 D A Y 0 3GLOBAL INNOVATION & TECHNOLOGY STRATEGY

§ Innovation index – baseline indication for where we are now

§ Declining economic growth

§ Climate threats

§ Resources depletion

§ Shortages in food

§ Cybersecurity

TRANSFORMING QUALITY OF LIFE

Healthcare, Education, Accessibility, Data & Information, Smart Cities DRIVING ACTIONS FOR

POSITIVE CHANGE

How to safeguard the interest ofhuman’s participation in the adventof deployments of automation?What economic insecurities needsto be balanced with technologyopportunities of future economies?

QUANTUM-LEAP BUSINESS

REVOLUTIONS

THE FUTURE OF SOUTHEAST ASIA

FUTURE-PROOFING POLICIESProactive stance to optimise possibilities.

1

2

3

4

H O W T O P A R T I C I P A T E

§ Customized programs and activation

§ Conference track sponsorship

§ Speaking slots

§ Host of welcome sessions/hospitality lounge

§ Unique content – TV, radio, OOHM, social platforms

§ Unique showcase and exhibition space

§ Engagement and traction building for brands

§ Policy shift conversations on the future of various sectors

§ Centre of excellence in Southeast Asia

§ Site presence and branding on signages/stage/collateral

§ Publications

STRONGER IMPACTLONGER ENGAGEMENT

1. CUSTOMISE AS AN OFFICIAL PARTNER

3. AS AN EXHIBITOR FOR MARKET

TRACTION AND FUNDING ACCESS

6. ADVERTISING OPPORTUNITIES

2. AS A COLLECTIVE/COUNTRY

4. AS A DELEGATE

5. SPECIAL PACKAGE FOR

AFACT MEMBERS

1 ) H O W T O P A R T I C I P A T E A S A N O F F I C I A L P A R T N E R

F O R Y O U R W I N I M M E R S I V E E N G A G E M E N TChampion your company’s

positioning, content and narrative:

§ Champion your company’s positioning, content and narrative:

§ Target/customize a specific track of conversation at the conference

§ Reach influencers, media outlets

§ Concurrent affiliate event

§ Conference/TECHFEST2020’s speakers for private events

§ Technical tour e.g. factory/office open day

§ Sponsor relevant startups’ showcases

§ Delegates ticket

Connect and network with your buyers / consumers / audience for recruitment, growth or retention objectives:

§ Exhibit/showcase on the street/building

§ Host a targeted event

§ B2B matching

§ Activation through purchases/special promotions

§ Lounges e.g. for talent engagement

§ Awards evenings

Penang TECHFEST2020 features a whole suite of customized possibilities for your brand activation as a super Official Partner. From cross-conference integration at WCIT2020 to various other conversations, there are specific customizations*. Please check in with us on the brand exclusivity within category at major sponsorship level.

*OFFICIAL PARTNERS TIER STARTS AT USD85K

O F F I C I A L P A R T N E R : E V E R Y S P O N S O R S H I P I S M E T I C U L O U S LY C U S T O M I S E D

T I T A N I U M § International Speaker(s) special events

§ International branding BTL/collateral & advertising

§ International and SEA media outreach and value

§ Direct collaboration with global partners for WCIT2020 Lead-Up Series

§ VIP invites and access pass for stakeholders

USD1.2 MILLION FULL 2.5 DAYS + NAMING RIGHTS FOR 1 STAGE

80 SQM

P L A T I N U M USD600K 2 DAYS TRACK 64 SQM

G O L D USD180K 1.5 DAYS TRACK 49 SQM

S I L V E R USD120K 5 SESSIONS 36 SQM

B R O N Z E USD85K 3 SESSION 24 SQM

CONFERENCE CONTENT/TRACK EXHIBITIONSPONSORSHIP TIERS ADDITIONAL BENEFITS

2 ) H O W T O P A R T I C I P A T E A S A C O L L E C T I V E / C O U N T R Y

A C EUSD 60,000

§ 80 sqm of raw exhibition space

§ 10 VIP passes

§ Full business matching facilitation

§ 2 full coloured pages in the printed program publication

§ Branding for online assets and app

§ 20 complimentary conference passes

*Illustration of parameters of the modern booth set up.

3 ) H O W T O P A R T I C I P A T E A S A N E X H I B I T O R

H E A V Y W E I G H T USD45K 36 SQM

SHOWCASE SPACETECHFEST2020ADDITIONAL BENEFITS FOR HEAVYWEIGHTS

Don’t just exhibit, make a strong impression while you are at it! Add on branded trishaws to official parties and special lounges, there’s nothing you can’t do.

+ 8 full VIP and priority access pass + targeted business

matchingFeatured as leader in sector

I N N O V A T I O N USD22K 25 SQM+ 5 full VIP and priority access

pass + business matching + listing in prints and appFeatured as a breakthrough success

M A R K E T P L A C E USD10K 16 SQM+ 3 VIP access pass + priority

access to Influencer & Ventures LoungesFeatured as must-see by business decision makers

B O O T S T R A P P I N G USD5K 9 SQM+ 2 VIP access pass + priority access to Ventures LoungeFeatured as upstart + disruptive

* Price here is for 2 days of showcase: 11 + 12 Sept 13 + 14 Sept 16 + 17 Sept 19 + 20 Sept

• 2 special access to all invites-only events

• Listing in conference and festival program prints and app

• Full page advertorial in conference prints

• Special 2X slots for media exposure

• Social media cross content promotion

• Branding on conference and festival screens

4 ) H O W T O P A R T I C I P A T E A S A D E L E G A T E

P E R D E L E G A T E * USD800

WITSA MEMBER INDIVIDUALIMMERSIVE DELEGATES EXPERIENCE PIKOM MEMBER SPOUSE

• 3 exclusive days of conference

• Welcome reception

• Night out at George Town, a UNESCO World Cultural Heritage site

• Gala and Awards Dinner

• All access pass to Penang TECHFEST2020

• Site tours to Tech and Industrial Parks

USD1,200 USD700 USD400

* FOR BULK BUYS, PLEASE ENQUIRE SEPARATELY

(accompanying spousal program)

5 ) S P E C I A L A R R A N G E M E N T F O R M E M B E R S O F A F A C T

AFACT MEMBERS – VIP PASSES

§ 4 nights at 4-star business hotel, Olive Tree Hotel (13– 16 Sept)

§ Spouse fee waived PLUS free spouse island programs

§ VIP access to Penang TECHFEST2020 at George Town, a UNESCO World Heritage Site:

§ Rockstars and Media reception (13 Sept)§ Dedicated RSVPs to all digital arts and cultural shows§ Access to VIP box at Yummy FoodTech! (16 Sept)

§ VIP access to 3 exclusive days of WCIT2020 conference:§ Speakers Welcome Dinner (14 Sept)§ Gala and Awards Dinner (15 Sept)§ VIP Lounge for all-day dining § Speakers Lounge

• Site visit to Industry 4.0 sites and industrial zones

• 1 day VIP pass for Experience Penang 2020 – 20+ attractions

USD800/person(Package worth is USD1,450 – savings of 48%. Valid only with minimum participation of 35pax

to be confirmed by 1 Mac 2020)

ADDITIONAL VALUE EXTRA FOR CONSIDERATION

§ Online and on-ground AFACT branding

§ 2 invitations to speak

§ 1 page of advertorial in the program book

§ Media exposure x 5 slots

§ 3 MOUs coverage

§ Min of 30x AI driven business matching and concierge

§ Dedicated AFACT help desk

(B) Every startup participation (beyond seed stage)

sanctioned by AFACT• Exhibit space at FAST TRACK Startup Marketplace

• Access to VENTURES Lounge and participation for

Investors Pitch

• 2x FREE delegates tickets to WCIT2020

• Media exposure

(A) Every tech company exhibiting from AFACT• Exhibit pop-up space of 30sqm

• Full business match making concierge

• 3x FREE delegates tickets to WCIT2020

• Media exposure

• Quarter page advertorial in program

• Priority access to influencer lounge USD8,000

USD800

6 ) H O W T O P A R T I C I P A T E – A D V E R T I S I N G O P P O R T U N I T I E SAdvertising opportunities:1. WCIT2020 and Penang TECHFEST2020 program guide and

tech magazine – gives an in-depth look into the tech industriesas well as cross-industry convergence topics, trends and insiderinfo to WCIT2020 and TECHFEST2020 events. Published 2 timesin 2020 with print, mobile and online editions available.

2. Broadsheet updates is easily the most visible publication duringthe ten days festival and long after, it is the source for all thingstech that is happening.

3. 2 special feature books in collaboration with MPH to bedistributed across SEA.

4. Special media package – brand awareness on the officialchannel as well as the main partner channel with ASTRO for thefull media value.

5. Interactive photo wall with tech messaging and your brandplaced at various locations across WCIT2020 and/orTECHFEST2020.

6. Opening page, premium position on Festival mobile app.

1 FULL ADVERTORIAL AT USD1,2000

1 FULL ADVERTORIAL AT USD2,000

PACKAGE STARTS AT USD10,000

CO-PRESENTER AT USD10,000

10ft(L) x 8ft(H) AT USD10,000

*Illustration of program guide and tech magazine

1 FULL ADVERTORIAL AT USD3,000

TECH MAGAZINE

§ Published twice in 2020

§ 1 page advertorial + 1 page editorialUSD1,200

§ Double spread advertorial + 1 page editorial USD1,800

§ Package deals for 2 issues of 1 page advertorial + 1 page editorial

USD2,000

FESTIVAL BROADSHEET

§ Published daily during the 10 days of festival. 5x in print pre-, during and post- WCIT2020.

§ Full page advertorial USD2,000

§ Half page advertorial USD1,200

§ Package deals for more than 2 issues 20% discount

FEATURE BOOK

§ Two volumes of EXCEPTIONS, featuring the best tech entrepreneurs of Southeast Asia.

§ Co-presenting each book with opportunities at foreword, co-branding on front and back cover and 100 copies of book. USD10,000

A D V E R T I S I N GENSURE PRESENCE – NOTHING BEATS BEING THERE

*Illustration of program guide and tech magazine

MEDIA PACKAGE

§ Long campaign on all of Astro’s digital assets including social media.

§ Tailor made content packages in conjunction with TECHFEST2020

PRICING CUSTOMIZED

A D V E R T I S I N GENSURE PRESENCE – NOTHING BEATS BEING THERE

INTERACTIVE PHOTOWALL

§ Photo-worthy interactive wall installations with your branding and relevant messaging.

§ Sponsorship per wall of 10ft(L) x 8ft(H) USD10,000

MOBILE FESTIVAL IN-APP

§ Mandatory download for better festival and conference admission and experience

§ PREMIUM sponsorship of opening page advertorial USD3,000

PRE-WCIT2020

§ Monthly events/series leading up Sept 2020

§ Southeast Asia outreach and roadshows

§ International media releases

§ Quarterly presence at Global tech conferences e.g. Web Summit with 70k attendees

§ Tourism + business packages

§ Global tech associations email marketing drive

WCIT2020

§ 4,000 global participants

§ 160+ international speakers

§ Refreshing format of TechFest2020

§ Tactical positioning to invest in Malaysia e.g. WCIT2020 first stop in Cyberjaya

POST-WCIT2020

§ Long tail effect for business advantage e.g. SEA centre of excellence/R&D centre

§ Heightened awareness on product/services

§ Continuity of platform through TECHFEST2021

A D D E N D ATAKE ADVANTAGE OF THE ADDITIONAL GLOBAL MARKETING PLANS

T A L K T O U SLow Ngai Yuen

CEO

WCIT2020 Sdn. Bhd.

E1 Empire Damansara, No 2, Jalan PJU 8/8A,

Damansara Perdana, 47820 Petaling Jaya, Selangor.

yuen@wcit2020.org +6012 250 1877