SPECIAL EVENTWELLNESS

WEEKENDLindsay Hintz, Shannon Censky, Andrew Wiech

Table of Contents

Event Basics Fit To Last Battle of the Chefs Advertising Budget Calendar Evaluation Questions?

Basics

What – Woodhouse Day Spa’s first annual “Wellness Weekend” Friday – “Training to Last” Saturday – “Battle of the Chefs”

Who – residents of the Mukwonago and the surrounding areas

Theme – “Healthy Living. Living Now.” When – September 11-12 Where – In the Spa and the parking lot Why – Improve Community Relations and

Awareness

Fit to Last

Lecture located in the Tea Room Focused towards the male demographic

Contact Phy. Ed./ Health teachers from local schools

Flyer local athletic clubs Speaker – Rob Bryce

Fitness Center Director/ Fitness Instructor World Class Health in Hartland, WI Highly Qualified

Fit to Last Itinerary

3 pm Start setting up tea room for speaker demonstrations – set chairs up and table for any information handed out

3:30 pm – Rob Bryce arrives 4 pm – Rob Bryce starts demonstrations and

event He will be discussing topics on weight/fat loss, nutrition

counseling, low back pain prevention and management, wellness counseling and sports performance enhancement.

He will demonstrate different exercises for the body.

5:30 pm – Conclusion of speaker, Rob will stay for a short time after to answer questions

Battle of the Chefs

Mini-Farmers Market/Wellness Fair located on the Parking Lot

Collaborate with local farms (Showcase local food) Basse’s Country Delight Farms Schuette Farms Krusen Grass Farms

Provide tours of Woodhouse Day Spa during the competition Woodhouse will be open during usual hours

Chef’s Challenge

Cook a healthy meal showcasing local ingredients

$50 worth of groceries $25 to buy supplies from local Farmers

60-minutes to prepare meal Panel of five judges

Sue, Kathy, Daniel Vrakas, and Molly Fay All attendees can enter a raffle to be the fifth judge

Judged on technique, flavor, creativity, and presentation

Winner receive bragging rights and trophy

Meet the Chefs

Jan Kelly Executive Chef of Meritage

Peter Alioto Executive Chef of Mi.Keys Downtown

Meet the Chefs

Robert Ash Executive Chef of The Intercontinental Milwaukee

Dominic Zumpano Executive Chef of Umami Moto and Charro

Wellness Fair Booths

Healthy Nutrition Basse’s Country

Delight Schuette Farms Krusen Grass Farms

Healthy Physique Snap Fitness

Mukwonago Mukwonago Athletic

Club Mindful Movement LLC

Healthy State of Mind Woodhouse Day Spa Neuber Chiropractic Family Service of

Waukesha Healthy Community

Mukwonago Police Mukwonago Fire

Department

Battle of Chef’s Itinerary

8:00 – Set up Tables and Tents9:00 – Arrival of Wellness Fair Participants and

B 93.3 Promotion Team10:00 – Open to the Public11:00 – Cooking CompetitionNoon – Judging begins12:30 – Winner Announced2:00 – Wrap up and Strike9 am – 2 pm 15 minute tours of

Woodhouse Day Spa

Advertising Twitter and Facebook

Spark Spa Facebook Spark Spa Twitter – Twitter updates throughout the event

Media Morning Blend and local press Add event to current radio ads Recruit B 93.3 Street Team

Flyer local businesses and schools Email Blasts and Direct Mailing from current

mailing list WOM – Participating restaurants and

businesses

Budget

Item Quantity PriceTent 20’ x 40’ with

installation 2 $560Chairs – Brown

folding $0.95 each 30 $28.50

Tables - $8.00 each 16 $128Trophy Cup 1 $55

AV Sound System 1 $289Speaker Rob Bryce $250Light refreshments

and supplies $75

Subtotal $1385.50

Budget

Item Quantity Price

Subtotal from previous page $1385.50

Groceries for Chefs 4 sets $300

B 93.3 Promo Team $700

Extra Staffing $150

Printing and Postage $275

Total $2810.50

Calendar

JuneJune Negotiate with parking lot

owner to secure location Talk to businesses in the

strip mall Book Rob Bryce Contact restaurants

about Chef competition Secure local companies Contact “Morning Blend”

to secure a spot on their show

JulyJuly Tweet about the event Create Facebook

event Contact judges for

Chef competition Book rentals of

tent/chairs/tables/AV equipment

Calendar

AugustAugust Tweet about the event Send Facebook message

to all members of the event

Send out a Press Release about event

Put up flyers in local businesses, schools and health clubs

Send out e-mail blasts Direct Mail for current

clients

Two weeks Two weeks beforebefore Confirm bookings of Rob

Bryce and chefs Confirm all rentals Tweet Send message to

Facebook event confirmations

Appear on the “Morning Blend”

Press Release Send out e-mail blasts

Calendar

Running EventRunning Event Lindsay- Mistress of

Ceremonies Shannon – Logistics and

Media Relations Andrew – Photography and

Film Twitter Updates

Evaluation

Monitor responses on Facebook and Twitter

Check local news stations Compare attendance to other local fairs Track bookings from the day

Thank you for you time!