levi strauss & co. - marketing...
TRANSCRIPT
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Levi Strauss & Co.
©2015
CSR AT LS&CO.
Jennifer Tang, Director, Corporate Affairs
Asia, Middle East & Africa
November 10, 2016
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LS&CO. INVENTED
THE BLUE JEAN
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3
FOR 163 YEARS
CSR IS IN OUR DNA
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TRANSFORMING
FROM CSR CAMPAIGNS
TO CSR CULTURE
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5
THE BEST IS YET TO COME
PEOPLE PLANET PRODUCTION
PROGRAM
FRAMEWORK
PRODUCTION PLANET PEOPLE
OUR GOAL TO BE AND TO BE SEEN AS THE WORLD’S MOST
SUSTAINABLE COMPANY
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LIFE CYCLE
ASSESSMENT
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3,800 litres consumed per pair of 501®
6% 23%
3%
68%
0%
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COTTON
PRODUCTION
CONSUMER
CARE
1 2
THE TWO MOST SIGNIFICANT IMPACT AREAS
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COTTON
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CONSUMER CARE
EDUCATION
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PRODUCTION
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LS&CO. COLLABORATORY
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PEOPLE
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APPAREL
WORKERS
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WORKER
WELL-BEING
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ACTIVATING OUR EMPLOYEES
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PROJECT WET
INDONESIA
COMMUNITY DAY
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KEY LEARNINGS
Embed in
strategy and
SBP
Embrace,
engage, and own
Establish
accountability
structure
CSR IS A CULTURE
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THANK YOU