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Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion and Communication

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Page 1: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Spanish ceramic tile industry

Ana Martínez

Head of Trade, Promotion and Communication

Page 2: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

WHO ARE WE?

95% of Spanish production of ceramic tiles is part of ASCER

Defense and support the industry interests

Promotion of Spanish ceramic industry / Tile of Spain

www.ascer.es and www.tileofspain.com

Page 3: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

World leading industry with Spanish origin and capital

SPANISH INDUSTRIAL SECTOR AND WORLDWIDE LEADER

It forms an industrial cluster with an

important economic, social and

employment impact in a small

geographic area (province of

Castellón).

Page 4: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

160 factories

High geographical concentration in the province of Castellón: 83% of total companies and more than the 95% of total production.

INDUSTRIAL CLUSTER: it comprises industries and related services,

glazes, frits, clays and machinery manufacturers, design, university, ITC,

public support, specialized knowledge…

STRUCTURE OF THE INDUSTRY

Page 5: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Most advanced single fired technology

High quality clays with a very low organic proportion

Proximity to ports

Support of glazed and frits industry with leading investigationinstitutes as ITC (Institute for ceramic technology).

Innovations in technology. E.g. inkjet

Leader in solutions for architecture

LEADING INDUSTRY

Page 6: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

First European producer

First European exporter in volume and

second of the world

Cera

mic

tile

s i

nd

ustr

yAround 3.600 million euros in sales (2018)

2.647 million euros of trade surplus

Third industrial sector in Spain

15.000 directs jobs

At least 15.000 indirect jobs

Page 7: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

TOP LINE FIGURES

Page 8: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

TOP LINE FIGURES

187 countries

Page 9: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

EXPORTS

Spanish ceramic tiles exports evolution 2000-2018 Million €

1.872

1.988

2.059

1.939 1.977

2.041

2.183

2.295

2.211

1.673

1.747

1.892

2.072

2.240

2.328

2.452

2.570

2.686 2.710

1.500

1.700

1.900

2.100

2.300

2.500

2.700

*Jan-Nov 2018

New exports recordin 2018 with 2.710 million euros*

Page 10: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

TOP 10 MARKETS

Page 11: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

TOP LINE FIGURES

Area/Continent Jan-Nov 2018 Evolution % on

turnover

Million € % %

European Union 1.073,4 6,5 42,1

Eastern Europe 149,8 -1,5 5,9

America 465,9 9,8 18,3

Asia 513,4 -13,9 20,1

Africa 291,5 10,4 11,4

Oceania 27 12,4 1,1

TOTAL EXPORT 2.548,5 1,9% 75%

Page 12: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

EXPORTS - Absolute variation (€)

2018

2017

Page 13: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

TOP LINE FIGURES

Page 14: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INCREASING WORLD CONSUMPTION

Corea D Tower

1. Increase of population

with access to ceramic

2. Ceramic gains ground

over other materials

3. New applications,

solutions and spaces

Page 15: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Growth 17/16: 2,24%

Growth 17/08: 57,3%

GLOBAL DATA

World ceramic tiles production (2008-2017) (in millions sqm)

Source: ACIMAC

Page 16: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

GLOBAL DATA

-

Source: ACIMAC

Main global manufacturers (2017)

Page 17: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

GLOBAL DATA (WCTF)

0,00

200,00

400,00

600,00

800,00

1000,00

1200,00

1400,00

1600,00

BRAZIL INDONESIA JAPAN KOREA MALAYSIA TAIWAN TURKEY UKRAINE INDIA MEXICO ARGENTINA UNITED ARAB

EMIRATES

EU28

Mill

ion

sq

mCeramic Tiles Production (without China)

Evolution 2006-2017

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Source: ACIMAC

Page 18: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

GLOBAL DATA

Main global exporters (2017) (in millions sqm)

Source: ACIMAC

Page 19: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SWOT

WEAKNESSESHigh energy costsLogistic costs – Mediterranean CorridorRestrictive regulations

OPPORTUNITIESHigh R+D level Increasing differentiating value

THREATSEconomic situation worldwide and growing number of competitors

Trade barriers

STRENGTHS1st EU producer1st EU exporter (volume)

2nd worldwide exporter (volume)

Recognition of Tile of Spain

Page 20: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Spanish ceramic tile industry

Ana Martínez

Head of Trade, Promotion and Communication

27th February 2019

Page 21: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

ARCHITECTURE

Page 22: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Tile of Spain Awards. ASCER

www.tileofspainawards.com

Spanish ceramic tile industry in the emblematic architecture

Page 23: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Tile of Spain Awards. ASCER

Spanish ceramic tile industry in the emblematic architecture

www.tileofspainawards.com

Page 24: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INDUSTRIAL BUILDINGSCAVE À VIN Mont-Ras (Girona). J.Vidal-V.Rahola

Page 25: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Design & architecture.

URBAN SPACES- Amsterdam Student Housing. Studioninedots Amsterdam

Page 26: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

URBAN SPACES- 3 metro stops L9Garcés-de Seta- Bonet Arquitectes

Page 27: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

PUBLIC SPACESSPORT HALL ALBERTO CAMPO BAEZA

Page 28: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

PUBLIC SPACES ESCOLA GAVINA_Gradoli, Sanz, Martinez

Page 29: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

PUBLIC SPACES MAAT Museum (Lisbon) AL-A Architects

Page 30: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

RESTAURANTS

Ferrater. Cocina hermanos Torres.

Page 31: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

RESTAURANTS

Tuna restaurant (Barcelona) El Equipo Creativo

Page 32: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

RESTAURANTS RCR Architects Pritzker

Page 33: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Design & architecture.

HOTELS. Hotel Barcelona Edition . OAB

Page 34: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

HOTELS. Santacreu hôtel (Tabarca) Diego López Fuster + Subarquitectura

Page 35: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

HOUSES

Single house (Alicante). Pablo Muñoz

Page 36: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

HOUSESCan Picafort (Mallorca) Ted’A arquitectes

Page 37: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

TRAINING

Page 38: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

NETWORK OF CERAMIC TILES

Page 39: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

New ways of thinkingSkills

Conferences

Visits

Exhibitions

Workshops

NETWORK OF CERAMIC TILES

Page 40: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

NETWORK OF CERAMIC TILESGSD HARVARD AT CEVISAMA

Page 41: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

NETWORK OF CERAMIC TILESGSD Harvard –3D PRINT

Page 42: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

NETWORK OF CERAMIC TILESGSD HARVARD AT CEVISAMA

Page 43: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

NETWORK OF CERAMIC TILESGSD HARVARD AT CEVISAMA

Page 44: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

NETWORK OF CERAMIC TILES

GSD HARVARD AT CEVISAMA

PARAMETRIC DESIGN

Page 45: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

NETWORK OF CERAMIC TILES

GSD HARVARD AT CEVISAMA

Page 46: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INNOVATION

Page 47: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

RESEARCH AND INNOVATION

3D INKS

Page 48: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INNOVATION

NEW GLAZES

MUCA Auditorium Casa de la Música_COR

Page 49: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INNOVATION

DIGITAL PRINT

Page 50: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INNOVATION

HYDRAULIC CUTTING_ ROCA GALLERY_Z. HADID

Page 51: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INNOVATION

LARGE-SIZE TILES

Page 52: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INNOVATION: NEW APPLICATIONSWORKING AREA

Page 53: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

INNOVATION: NEW APPLICATIONS

FURNITURE AND EQUIPMENTS

Page 54: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABILITY

Page 55: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

CERAMICLIFE CYCLE- NATURAL MATERIAL

TilesManufacture Depositio

nUs

e

Raw

materials

Real market information about our sector (from cradle to grave)

Page 56: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTURENEW SOLUTIONS

Page 57: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTUREVENTILATED FACADES

Page 58: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTURE

PASSIVE SYSTEMS – BRISE-SOLEILS

Page 59: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTURE

PASSIVE SYSTEMS – BRISE-SOLEILS

Page 60: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTURE

PASSIVE SYSTEMS – BRISE-SOLEILS

Bibliothèque publique Vil-real_Ferrater-Natucer

Page 61: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTUREPASSIVEHAUS

Page 62: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTURE SELF CLEANING FACADES

Logements location Gójar_Elisa Valero

Page 63: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTURE

RENOVATION

Maison collage Girona_Bosch+Capdeferro

Page 64: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

SUSTAINABLE ARCHITECTURE

LIFE CERSUDS

URBAN AND SUSTAINABLE CERAMIC DRAIN SYSTEM

Page 65: Spanish ceramic tile industry - Port of Valencia...2nd worldwide exporter (volume) Recognition of Tile of Spain Spanish ceramic tile industry Ana Martínez Head of Trade, Promotion

Spanish ceramic tile industry

Ana Martínez

Head of Trade, Promotion and Communication

27th February 2019