spafax interactive

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the custom content and IFE experience on digital platforms

“Interactive” is about more than just the interactivity between hardware, software, products and services – it’s also about interaction between:

• the end user and our products / services• the disparate bits of Spafax (people and places/offices)• our various offers… IFE, media, publishing

It’s a “coming together” – a BLENDING - of our offers, people and products on digital platforms.

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sparksheet.com • reputation• marketing • audience• influence• connection• brand extensions• 3.0 June ‘10

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spafax.com

• feedback• presentation of spafax

content• robust foundation• blog launching June 2010

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and…• British Airways• Emirates• Fairmont• Pure Canada• Virgin Trains• Mercedes• Lufthansa

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and…

• onAir• in-lan.com• enRoute Penfolds app• WAEA

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social media• twitter.com/spafax• twitter.com/spafax_raymond• facebook• wikipedia• youTube• flickr

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Spafax interactive: client benefits

1. Marketing / promotion of their content2. Extending the value of their investment in IFE (making IFE

work for them on and off the plane) and securing the connection with the customer (loyalty)

3. IFE as a “hub” for the customer experience

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why spafax?

Spafax truly is a remarkable and unique provider of marketing communications products and services. Not only do we create and license content – but we create and commercialize the channels on which they’re brought to diverse audiences worldwide.

Spafax Interactive contributes substantially to Spafax “standing out” from the crowd.