27

1 R.E.S.T. Spa: Spa Business Project

Figure 1

I: Executive Summary

As a student of ICTM 329 Technology for the Tourism Industry, our group is

required to conduct a business plan for any tourism-related business. Recently, the

awareness of health and beauty has increase widely. Our group thinks this is a great

opportunity to take a chance and conduct a business project plan with the

combination of utilize the technology for a business. Therefore, the idea of R.E.S.T.

Spa has been created. In this report, you will find out information about two main

stages of our project plan which are “Business Analysis Stage” and “Internet

Technologies Utility for Operating stage”. In each stage, we will provide profound

detail as you can see in the table of content.

II: Title

         Our spa is named “R.E.S.T spa”, which stands for relaxation, elegant, stylish,

and Thai traditional. Thus, combining these four keywords together, we get REST,

which is a boutique place that you can relax by having a masseurs to give you a

massage in stylish types of rooms. The reason that we provide a variety type of

rooms is we want our customers to feel excited every time they visit us. New

atmosphere gives more potential for customers to try more than once if the service

quality is in the level that customers satisfy. Our spa focuses on selling many types

of Treatments for individual foreign tourists, and business people who want to

release the stress. 

27

2 R.E.S.T. Spa: Spa Business Project

III: Background

Our team came up with many businesses that related to the travel industry

management. We narrowed down to 3 types of business that were tending to open.

After comparing the advantages and disadvantages, we concluded that Chic spa

business is the best choice. The main reason is that there is no company has

operated chic spa related to sightseeing of Thailand yet. Although our R.E.S.T. spa

provides modern treatment, customers still get the feeling of travelling in Thailand.

Moreover, the product that we sell has the sense of Traditional Thai flowers. We

are planed to open the R.E.S.T. on the Silom Road. which easily catches our target

market: foreign tourist and business people.

Figure 2

Business Analysis StageIV: Objectives

   Our company set up the objective for the long term business. Firstly, we aim

to reach the breakeven point with in the first three years. Also, after that, we aim to gain

the maximum profit. We intend to gain more than five million baht within five years,

and we aim to have fifty customers per day on average. In high season, we goal to gain

about eighty customers per day, and in the low season it will be lower than that. Last is

our most important objective which is awareness. Because our spa was small, so we do

not plan to have a high market share, instead, we aim to build our spa awareness and

aim to be the most well-known spa on Silom Road.

27

3 R.E.S.T. Spa: Spa Business Project

V: Mission

R.E.S.T.’s mission is

“Chic Choice of Relaxation with Touches of Nature”

R.E.S.T’s Mission Statement

A chic stylish spa is located in the heart of Bangkok that provides a wide variety

type of Thai spa treatments for our customers to meet their satisfactions and beyond

their expectation. Our customers will receive the most warming services performed by

our friendly staff, along with creating moments of happiness and relaxation, exploring

unforgettable memories, and building pleasant relationship between guests and

employees. It is not just seeing more, it is a place for experiencing.

VI: Team

This is our organization chart. Our CEO is Ms. Jennifer Lopez. Although we are

the team who present the spa project, we also have the position for each.

Miss Nophasome is the secretary who deals directly with the president. Miss

Jutamast is a treasury who manages all the money. Miss Chayada is sales director

who increases the sales. Miss Saendao is accountant who balances the cash flow in

and out. Mr. Natthapol is masseuse coordinator who deals with the operation.

Figure 3

27

4 R.E.S.T. Spa: Spa Business Project

VII: Target

According to the market segmentation company, segmentation by the geography

is the way to target people near by or live in the same street (Alternative, 2009). Our spa

is located at Silom where most of the destinations are suit for individual mass tourists or

tourists who mainly travel by themselves. For example, around Silom, there are Suan

Lum Night Plaza and Patpong Night Market, where many foreign tourists like to go

shopping at night. In addition, although the spa is located at Silom, our scope of

location expands to tourists at Siam Paragon and Chidlom as well. The reason is

because those tourists can easily come to our spa by BTS, giving us wider area to focus

on.

“Target on foreigners who come to Thailand as individual mass tourists and stay or

travel around the area of our location. Also, Thai people who seek for new and unique

experience are very welcome to our spa.”

VIII: Business Environment

1. Legislation, regulation, and government

There are many laws and regulations involving in doing business. Before setting

up a company or a shop, producer needs to register the company name to Ministry of

Commerce in order to get a license. This license will prove that this company exists and

pays tax legally.  On the other hand, no license means the company is out of law. 

Due to spa business, company also needs certificates or licenses for each employee

to show the credibility. In the pre-opening of our spa, if employees do not have licenses,

we would like to pay for them to training section and get the certificate or license.

This method gives benefit to both employees and employers.

Furthermore, we cannot ignore union law which is very important. In order to work

smoothly, our spa needs to get prove from union that our work place is safe, employees

have the proper social security, holiday, salary, wages, and other benefits are enough for

their living standard. 

Operating as the company is a must to pay TAX to the government; however, we

cannot be sure how much tax will increase or decrease in the specific period.  In other

words, we cannot control tax rate. 

2. Economic

27

5 R.E.S.T. Spa: Spa Business Project

At this present time, the world economic is collapsing. Hamburger Crisis influences

the economics of every country. Definitely, it will have an effect on tourism and

hospitality industry in Thailand. Deflation is also a big problem. It leads customers to

save the money rather spend their money.

Moreover, if the economic is not smooth, our customers may come to our spa less

often. People may consider spa as the non-necessary product to purchase. Our spa can

lose loyal customers because they want to save money instead of going out for

relaxation. 

3. Social and cultural environment

This part is the good news of our spa. Thai Massage has been long history in

Thailand. It is the value inherited from one generation to others. We do not waste time

to introduce the product to others. They already know what it is like especially when we

mix old tradition and western skill altogether. The product will be much interesting.

Moreover, it is the new trend that people focus more on health both physical and

mental. They try not to get stress or overworking. It is the company benefit that we can

get more customers by promote these sense. After the guests use our product, they

may approach "Real Relaxation" which cannot get from anywhere else.

Chic and boutique style is becoming popular in Thailand. We are quite pioneer in

this business which is very good for us because there are many people are looking to try

our product and services.    

4. Technology

The company cannot deny that the world changes everyday and innovative

technology is the main factors for that. Thus, technology always plays the most

important roles. Technology usually provides convenience and comfort. It can help us to

the business process; for example, counting inventories, arranging customers’ profiles,

or broadcasting spa as an advertisement. Furthermore, we can adjust advanced

technology in infrastructures in hi-tech system. Thus, customers can assess easily and

fast. Having advanced technology, the company will have less difficulty in operation.

5. Competition   

Due to the popularity of the spa trend there are many spa businesses opened up in

this recent year. The competitors that we concern are those spas that located in the same

area, Silom Road. There are 6 spas already excluding our chic spa. However, compare

to the size, investment, style, target market, and image, there are two main spas which

seems to be our effective competitors.   

27

6 R.E.S.T. Spa: Spa Business Project

First, “Dahra Beauty and Spa” located near the Chong Nonsi BTS station creates

very strong sense of relaxation. The decoration and display is very getting along with

the image. “Dahra Beauty and Spa” focuses on the mixture of Thai and western sense.

Its main target is foreigners as well. The price is not quite high, but it is not usual for

Thai citizen. It has been operated since 2002 (Dahra, 2008); therefore “Dahra Beauty

and Spa” already has loyal customers and strong partnerships with many airlines and

tour agents. That is why although “Dahra Beauty and Spa” located near the Sofitel

Hotel, “Dahra Beauty and Spa” can attract foreign customers from strong partners who

play significant role in promoting “Dahra Beauty and Spa”.

Second, “Devarana Spa” locates in the Dusit Hotel which has been operating more

than 36 years. Dusit hotel is the 5 stars with network over Thailand and other countries,

such as Philippines, Egypt, and United Arab Emirate (Welcome, n.d.) There is no

question for Devarana Spa of how luxury it is. Devarana Spa emphasizes on Thai style

which is the same as Dusit Hotel’s image. Devarana Spa is one of the facilities served

hotel’s customer. However, high status people love to go there as well. This is because

Devarana Spa promotes itself as the “Heaven of spa lovers”. The decoration and theme

highlight on Thai heaven ideal, white and gold. Everything is very soft and beautiful.

Devarana Spa invests in big amount of money, so the product and services are just for

rich people. Devarana Spa also has well-built partners which is related to the Dusit

Hotel. Moreover, the promotion and advertising are professional according to the Dusit

hotel’s strategy management.

However, R.E.S.T. spa has one thing those 2 competitors do not have which is

“Differentiate”. We promote our spa as a new trend chic spa with affordable price.

Although competitors have strong images to represent the sense of relaxation, R.E.S.T.

spa provides different themes to build the sense relaxation through the peace of nature.

Figure 4

27

7 R.E.S.T. Spa: Spa Business Project

IX: SWOT

     1. Strengths: (Controllable)  The spa is located at the Silom road which is one of the tourism well known

spots which fit our main target group-foreign individual mass tourist. This area is the urban business area, and close to many hotels, which make this very convenient for customer to visit because there is a BTS, the sky train, line pass through it. Moreover the spa has the unique interior design, which makes it very standout from other spa within the area. 

The spa has a unique selling point which can be considered as the strength. The spa is decorated in chic style, or also known as theme spa. It has different theme in each room. This is the only chic spa in Silom area. Therefore, the spa provides different scenery feelings that will make customers feel like they are in other places surrounded by the natural beauty of Thailand. 

Our spa also has its own website that can help promote the spa and will provide online booking appointment and online contacts for the customers which will them feel very convenience.   

2. Weaknesses: (Controllable) Although the spa location is one of the spa’s strengths, it can also consider as our

weakness. Thailand is also popular for the traffic jam and our spa also face that problem. For our customers that drive, this will be a huge problem. Also, the parking spaces are hard to find.

      Since the prices of spa service are about the same as the other spas and it is a new spa within the area, it is hard to keep up with competitors. So, we have to try very hard in term of the promotion.   3. Opportunities: (Uncontrollable)

Finding surrounded environment such as trend can acknowledge us what customers want. Nowadays, people are very concerned about their health. So, the health trend is one of our biggest opportunities. Also, spa business is already well known Thailand and people always like to try new thing. This is why we came up with the idea of the Chic style, new style of spa that will make customers feel like they are not in Bangkok, but surrounded by nature such as waterfall and trees.    4. Threads: (Uncontrollable) 

Because of spa business is very popular in Thailand especially in Silom area. Also, most of spa firm in Silom area has the same target market as us which are foreign tourists and we are new firm in this market. These elements can lead to the problem of highly competition in the market.  

In the present, Thailand is going through much political instability which can cause the decreasing number of tourists. It will also make the economic of Thailand not doing well. So, not only foreign tourists will decrease, but many potential customers in Thailand will afraid to spend their money too. However, this will be a problem for about one year maximum which will not be a major problem of our plan because we are aiming for long term development. 

Figure 5

27

8 R.E.S.T. Spa: Spa Business Project

X: Marketing Mix

1.Product  

Main Product

Hand Spa     Sometimes our hands get hard and peel skin accidentally.  Hands nourishing treatment is the alternative to reveal softly and smoothly skin of your hand. The approximate time is 45 minutes.

Figure 6

Foot Spa          Not only releasing tightness in the feet but also relaxing the whole body because feet the assemble point of other nerves. Tried feet suddenly feel light again and the whole body is refreshed by messaging. You can stimulate the whole body. The approximate time is 60 minutes.  

Figure 7

Body RelaxationBody Scrub:  You can say goodbye to your dead skin and unveil a smoother more rejuvenated skin with these divinely aromatic scrubs. Your skin will feel refreshed and reborn. The approximate time is 60 minutes

27

9 R.E.S.T. Spa: Spa Business Project

Figure 8

Body Wrap:  Our body wrap recipe is made up of a fresh daily blend of ingredients that includes special herbs and oils. The more times you perform a body wrap the faster and better the results. You will be amazed at how soft and healthy your skin will feel and look after. The approximate time is 60 minutes. 

Massage:  Swedish Massage--- A unique European full-body massage that applies a combination of light and deep stroke massages to stimulate blood circulation and lymphatic flow, relieves muscle tension and reduces stress by leaving you in a comfortable state of relaxation. The approximate time is 90 minutes.

Aroma Massage--- Aromatherapy is the use of aromatic plant essences, as essential oils promote health and balance in the body. An Aromatherapy massage is principally the same as a traditional Swedish massage, but with the use of essential oils .The massage encourages the essential oil to be absorbed into the body via the skin. The approximate time is 90 minutes.

Stone Massage--- Hot stone massage is a specialty massage that uses smooth, heated stones. They are often basalt, a black volcanic rock that absorbs and retains heat well. It is a deeply soothing, relaxing form of massage. The heat helps tight muscles release.  The approximate time is 90 minutes.

Figure 9

27

10 R.E.S.T. Spa: Spa Business Project

Special retreatAnti Stress: The combination of massage or specific area as head, neck and shoulder to relax and reduce body tensions to healthy and well being. The approximate time is 60 minutes.

Facial Treatment: This is a fresh and radiant treatment nourishing you skin. In twenty steps including whether it is: cleansing, deep cleansing, Peeling, Massaging and improving your skin by using mask and specific serum depending on skin type. - Nourishing Treatment for Normal + Combination Skin - Moisturizing Treatment for Dry Skin - Purifying Treatment for Oily Skin   The approximate time is 60 minutes

Royal Thai Massage: An ancient art traditions practiced throughout Thailand. This treatment improves blood circulation and energy flow as it relaxes tensed muscles and ligaments. Pressure points in the body are probed and kneaded, to suit your preference of soft or hard massage. The treatment leaves you with a feeling of lightness of being. The approximate time is 120 minutes

Spa products

These includes daily product which customers can buy from us. - Soap - Body lotion - Body scrub - Oil Scent candle - Pot pouri (บุ�หงา) Severous smells can be choose due to the guests preference. There is Black amethyst, sweet pea, Jasmine, rose, Pandan, Thai Mint. Each smell represent different atmosphere.   

Figure 10

Figure 11

27

11 R.E.S.T. Spa: Spa Business Project

Product level

Core product

Core product is the products or services that customers are looking for. Our spa

core product is providing the sense of relaxation and relieve. We offer

unforgotten memories to the guests which they would like to come back.

Facilitation Product

We will provide free hot drinks after the treatment, so customers are still relaxed

mode. Moreover, we do want customers feel relaxation but still in chic style, so

we decorate our spa with many themes such as water fall and the beach.

Augmented Product

The sample aroma will be hand in to the first time guest, so they won’t forget

our spa and come back to use our product. After using our products customers

are invited to take photo with our spa staff to show that we never forget any of

them. We are waiting for them to come back.     

  Product life cycle

Introduction  

o Now the company is in this stage. We still have slow sale growth

and low profits.

Growth

o In this stage, sales will start climbing quickly. Our brand is quiet be

known. Competitor will enter the market. Therefore, we have to always

Figure 12

27

12 R.E.S.T. Spa: Spa Business Project

improve service quality and add the new service to exceed customers'

need. We also have to emphasis on advertising to build awareness. 

Maturity 

o This stage will reveal slow down in the rate of sales growth. It

represents that our product is quiet stable in the market. Although it

seems to be fine in the stable market, we have to support new strategies

to maintain sale growth before reaching the decline stage. If the

company knows that we are going to face decline stage, before that

happen we will introduce the new products which can get us to the

introduction stage again.     

2. Partnership

 

Organizations in the Same Business

Our spa and Rachawadee Spa in South Africa are good friends and good

partnerships (Rachawadee, n.d.). We use the same suppliers. Moreover,

Rachawadee Spa helps us promoting our spa if their customers come to

Thailand. If their customers from South Africa want to know where they can

find the place for massaging.

Organizations in the Related Business

As our target group is foreigners, we are the alliances to many tour

operators and tour agencies in order to make more profits to our company.

We are the business partner with Big-Bang Tour Operator and a Korean tour

operator.

Organizations in Non-Related Business

BTS and MRT public transportation are our partnerships, as R.E.S.T Spa

can be easily accessed by subway and sky train.

Parking lots at Silom Complex Tower and Sri Boon Reung Tower are our

supreme partnership. We provide the valet parking to our customers and

27

13 R.E.S.T. Spa: Spa Business Project

park at the nearest place, which could be either Silom Complex Tower or Sri

Boon Reung Tower.

3. People

Our employees will take a good care of customers and do everything to satisfy

customers.

Every massager is well-trained, before massagers are accepted by our

organization, they need to be trained at least 3 months.

Every six months, every massager has to participate in training programs such as

body massage, facial massage, foot spa, and hand spa.

We will provide the English course every day after work so that every

employees and communicate with our foreign customers.

Every employs must have a good manner and very polite to our customers

The employees of the month will be voted in order to motivate our employs

The prizes will be given to the employees of the month as well

The manger will be responded in everything in the spa and also has the right to

make any decision in the emergency cases.

The receptionist is responsible for collecting money and checking an income at

the end of the day.

Figure 13

Motivating and Retaining Staff

Maintaining regular communication with employees.

Our spar will give out the internal newsletter for our employees every

month, including memo, bullet board, or meeting to motivate our

employees.

Complimenting

We also give a reward for the employees of the month.

Setting Clear Objectives and performance standard

27

14 R.E.S.T. Spa: Spa Business Project

Our employees must understand clearly about

the mission and objective so that they can

provide services to our customer and the same

level or better than the setting standard.

Advancement Opportunities

Our Spa will provide training courses to our

employees.

For masseuse, first we will provide them the body massage course, then

when they know everything about body massage, and can work

effectively, so will move up to the next level which is facial massage.

Figure 14

4. Package

By Package elements

All inclusive Packages seem to be the best choice for spa industry. Majority prefers

visiting just 1 day and gets all kind of services that we have within 1 price. 

This inclusive package names "R.E.S.T. spa package" (The same name of

our spa). This package is the combination of hand spa, body stone massage,

and foot spa. In other word, this package includes service from head to toe.

We guarantee that guest will definitely enjoy this package and feel so

princes. The duration of this package will be around 3 hours. 

Next is the “D.I.Y. package”. Our image is chic style which serves new

generation. The new generation is like to have freedom and choose

everything by themselves. Therefore, this package is very open and allowed

guest to choose any product they like not more than 3 things. For example,

guests might want to get Anti stress and foot spa in just 1 time in any kind of

27

15 R.E.S.T. Spa: Spa Business Project

theme rooms. However, D.I.Y package will not be more than two and a half

hour.           

6. Price

Products  Minutes  Price 

Hand Spa  45  400 

Foot Spa  60  600 

Body Relaxation   •         Body Scrub  •         Body Wrap  •         Massage            - Swedish Massage           -  Aroma Massage           -  Stone Massage  

 

60  60    90  90  90 

 

1200-1500  1200-1500    1200-1500  1200-1500  2700-3500 

Special Treatment  •   Anti-stress  •   Facial Treatment  •   Royal Thai Massage 

 

60  60  60 

 

1300  1300-2000  1300-1500 

Spa Products  •           Soap  •           Body lotion  •           Body scrub  •           Oil  •           Scent candle  •           Pot pouri (บุ�หงา) 

  -  -  -  -  -  - 

  200  400  400  300  50  50

27

16 R.E.S.T. Spa: Spa Business Project

6. Place

Figure 15

R.E.S.T. Spa

27

17 R.E.S.T. Spa: Spa Business Project

7. Promotion

Advertising

Select Advertising Media

“R.E.S.T.” will use both print and broadcast media. The print

media will be created by putting the information about the organization

to brochures and send out to traveling agencies and many tourism related

firms. The second one is the website that we will launch to advertise the

spa.

8. Physical Environment

Physical environment highly affects the customers’ first impression. Also, it

creates a customer’s expectation. People may judge the quality of our service by the

decoration and the atmosphere in our spa. Our spa provides six different styles of

rooms for our customers which are a beach style, a waterfall style, a night time style,

a heaven style, a Lanna style, and a garden style, including a reception area.

Reception Area

In our reception area, our decoration will be a combination of Thai

traditional and modern style.

Figure 16 Figure 17 Figure 18

A Beach Room

The first room is a beach

room. This room will

create all senses that

Figure 19

27

18 R.E.S.T. Spa: Spa Business Project

make the customers feel like

they are lying on the beach.

They will see the sea scene

on the wall and also hear the

sound of the reflection of the

wave with the beach. Also,

we will play the music which

makes customers feel like

they are walking along the beach.

A Waterfall Room

The second room is a room which will make customers feel like they are

surrounded by the mountain next to the waterfall. We will also create the

sound of the water fall for the customers. The music as a background will

make them feel relaxed and relieved.

Figure 20

A Night Time Room

Next is the night time room. The design of this room will

be in black color. All the walls and the ceiling

will be a dark color with sparkling shining

stars. We would like our customers feel like

they are in the zero gravity area, or like they are

flying to the sky at night.

Figure 21

Heaven Room

This room is totally different from the previous room.

The heaven room will be all in white. All

the walls and ceiling will be painted with

white color, and also, the furniture and all

Figure 22

27

19 R.E.S.T. Spa: Spa Business Project

decoration in the room are all white. This room will create the sense of

peace and purity. We would like our customers feel the hygiene of our spa

and make them feel like they will treat them like they are angels.

A Garden Room

Last is the garden room. This room will provide many trees and flowers

in the rooms. On the wall will be the

pictures of the garden with a thousand

kinds of blossom flowers. The smell in

this room will be scents of many kinds of

flower. The music as a background will

be make the customers feel that they are taking a walk in the garden which

make them feel calm and fresh.

Figure 23

A Lanna Room

TheLanna room, the interior design of this room will different from other

room because this is the only one room that does not relate to the nature.

Figure 24

This room will represent the art of Thai traditional culture from the Northern

part of Thailand. The room will be painted in the warm color and furnished with

wooden furniture. During the service, our customers will hear the sound of Thai musical

instrument to make them feel like they are in the Lanna period.

27

20 R.E.S.T. Spa: Spa Business Project

XI: Financial Analysis

Investment Size

R.E.S.T. spa will finance this investment amount with 25% debt and 75% equity.

Normal corporate tax rate is 30%. The business operates 360 days per year. This part

will show the cost of set up in the investment of the R.E.S.T. spa.

Investment amount for the spa

Building and Property 20 millions baht

Furniture (over all) 1 millions baht

Decoration 3 millions baht

Total 24 millions baht

Calculate revenue from guest

Average of the price of spa service is 1210 baht per person.

Assume there are 2 customers in every hour.

Business operates about 8 hours a day.

Therefore, in 1 year the business operates 2880 hours

The occupancy rate is 75%.

Therefore, in 1 year the spa will be sold 2160 hours (2880 * 75%).

Total revenue should be “total sold hours * amount of money that 1 customer should

pay * number of customer in 1 hour”. The calculation will be

“2160 * 1210 * 2 = 5,227,200”

Calculate expense

Expenses Expenses per year (Thai Baht)

Management and employee salaries 1,600,000

Administrative and general expenses 500,000

Selling and marketing expenses 80,000

Operation and maintenance (include utilities) 300,000

Property and fire insurance (1% of investment) 240,000

Total expenses per year 2,720,000

27

21 R.E.S.T. Spa: Spa Business Project

Calculate net income for the next 5 years

Interest rate is 5% on the amount borrowed, in which 25% of initial investment

came from 5-year borrowing contract.

  Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 5,227,200 5,227,200 5,227,200 5,227,200 5,227,200Expenses (increase by 5% per year) 2,720,000 2,856,000 2,998,800 3,148,740 3,306,177EBIT (Earning Before Interest Tax) 2,507,200 2,371,200 2,228,400 2,078,460 1,921,023

Interest Expenses 300,000 300,000 300,000 300,000 300,000EBT (Earning Before Tax) 2,207,200 2,071,200 1,928,400 1,778,460 1,621,023Taxes (30% of EBT) 662,160 621,360 578,520 533,538 486,306.90

Net Income (NI) 1,545,040 1,449,840 1,349,880 1,244,922 1,134,716.10

Contribution Margin and Break-even Analysis

Assume that variable cost is 30% of total revenue.

Variable Costs (Thai Baht) 1,568,160

Fixed Costs (Thai Baht) 1,151,840Contribution per service ( average price of service that 1 customer would use) 665.5

Break-Even in number of customers 1,730

XII: Control and Evaluation

1. Control

Gathering Information

o To gather information, our spa plans to focus on customers who use our

spa service.

o We will use questioners to ask for customers ‘comment and they can also

give us the feedback about our products and services.

Controlling the Budget

o As our spa is in the introduction state, we need a lot of money to operate

the spa and promote our product. So, we should control the budget well

in order to manage everything in the spa.

27

22 R.E.S.T. Spa: Spa Business Project

o We will always compare our profit and expense every month with our

competitors to see if our expense is over the limit or not

Figure 25

2. Evaluation

First is number of sale measurement. This help us analysis our sales comparing

with our objectives. Because we have an exact number for our sales in the objectives, so

we choose to use this strategy to analyze and evaluate our spa.

Moreover, we evaluate our spa by measuring from customer satisfaction which

is the most important one. Because our mainly products we sell is service, so we have to

satisfy the customers the best we can in order to maintain the market as long as possible.

We have to ask for comments from our customers and take all of that to improve our

service to create the loyalty customers or returning customers.

27

23 R.E.S.T. Spa: Spa Business Project

XIII: Reference

Alternative approaches to market segmentation. (2009). The Market Segmentation Company. Retrieved Mar 12, 2009 from http://www.marketsegmentation.co.uk/segmentation_alt_tmsc.htm#geo

Dahra Beauty&Spa. (2008). Dahra-spa. Retrieved Mar 9, 2009 from http://www.dahra-

spa.com/spa_bangkok.html

Rachawadee. (n.d.). Retrieved Mar 14, 2009 from http://www.rachawadeethaispa.com/

Welcome to Devarana Spa…Heaven for Spa Lovers. (n.d.). Dusit. Retrieved Mar 9,

2009 from http://www.devarana.com/index.html

Figure 1 was taken by put team adjusting in Photoshop program

Figure 2 was taken from http://www.alamindahbali.com/Alam_wangi.htm

Figure 3 was taken by adjusting from www.gliffy.com

Figure 4 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 5 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 6 was taken from http://www.at-bangkok.com/detail_page.php?sub_id=280&Oldpa_id=29&pa_id=738

Figure 7 was taken from http://www.travelblissful.com/2007/10/19/the-worlds-best-spas-according-to-forbes/

Figure 8 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 9 was taken from http://www.sueshields.co.uk/

Figure 10 was taken from http://www.travelblissful.com/2007/10/19/the-worlds-best-spas-according-to-forbes/

Figure 11 was taken from http://www.myfamilycandlebusiness.com/

Figure 12 was taken from http://www.trumpuniversity.com/business-briefings/post/2008/04/product-life-cycle.cfm

Figure 13 was taken from http://www.dahra-spa.com/spa_bangkok.html

Figure 14 was taken from http://www.dahra-spa.com/spa_bangkok.html

27

24 R.E.S.T. Spa: Spa Business Project

Figure 15 was adjusted and taken from http://www.excelloz.com/Bangkok/hotel-Sunrise_Residence_Saladaeng.htmlFigure 16 was taken from http://blogs.fashionweekdaily.com/?m=200804&paged=3

Figure 17 was taken from http://www.principiadiscordia.com/Adventure/index.php?title=Page_102

Figure 18 was taken from http://www.streetdirectory.com/classifieds/singapore/beauty_and_wellness/massage_and_spa_treatment/true_spa_singapore_luxury

Figure 19 was taken from http://id.88db.com/id/Services/Post_Detail.page/beauty/Hair_Styling_Treatment/?PostID=99811&lang=en-us

Figure 20 was adjusted and taken from http://www.travelblog.org/Wallpaper/waterfall_luang_prabang.html

Figure 21 was taken from http://www.brightnightgallery.com/josnigfal.html

Figure 22 was taken from http://th.88db.com/th/Services/Post_Detail.page/beauty/spa_massage_aromatherapy/?PostID=64254

Figure 23 was taken from http://www.kriyayoga.com/philippines/baguio_city_philippines/flower_gardens/tropical_flower_gardens.html

Figure 24 was taken from http://www.i-escape.com/destination_guide_results.php?page=4&liveregion=Chiang+Mai+%26+North&country=Thailand

Figure 25 was taken from http://www.splendicity.com/articles/poets-cove-resort-spa-371/

27

25 R.E.S.T. Spa: Spa Business Project

Internet Technologies Utility for Operating Stage

I: Google Earth

Figure 1

R.E.S.T Spa is located on the Silom Road, which is in the CBD (Centre

Business District), and as we have mentioned earlier that JW Marriot is our partnership.

They provide transportation for our customers, which take only 3.11 kilometers. The

other way to get here is by using the sky train (BTS), as both of two destinations

provide stations nearby. It can get connect to each other conveniently.

Moreover, our spa is right in the heart of the city. It means R.E.S.T Spa is very

easy to access, as we also valet parking. The location is where most of our targets live in

because it is close to many important places, such like Sathorn Road, Lumpini Public

Park, Siam Paragon department store, Central World department store, etc.

27

26 R.E.S.T. Spa: Spa Business Project

II: Gliffy

Figure 2

Gliffy online gives the best way for our team to make the organization chart. We

cab draw and easily put the position in the table which is very convenient and

useful. Moreover, it looks professional.

III: Domain Name

Figure 3

27

27 R.E.S.T. Spa: Spa Business Project

Website is another way to promote our spa business. However, before

creating a website, we need to have the catchy name to get customer attention.

Therefore, we went to www.godady.com to create the domain name. Our domain name

has something in common with the name of our spa. Finally, we decided to put rest-at-

spa as a domain name and used www.reat-at-spa.com as the URL of the spa company.

Our customer will remember the name of website easily.

IV: Website by HTML

o After the use of our spa, our receptionist would ask customers to leave their emails, so we can keep in touch, also to create repeated customers.

Customers can make an online-booking HTML Programs

o show our website o pictures of different rooms o Price list by using table (OMG!! too much work load)o

V: Customer Approach

Besides our own webpage, we still promote our spa business through internet

network such as in facebook, hi5, yellowpages, and directory. These are the popular

website that many customers would like to visit in order to decide to choose the

service.

Facebook

Hi5

Yellowpages

Spa Diretory

http://www.at-bangkok.com/silom_spa_directory.php (directory)

VI: License

The things we need to add are mostly about how can we use internet utilization to promote our Spa..

Fair use Customer can download the price list in

VII:Sketch up

27

28 R.E.S.T. Spa: Spa Business Project

How to build the building that we learned last class

VIII: Reference

Figure 1 was adjusted and taken from google earth program.

Figure 2 was taken from http://www.gliffy.com./

Figure 3 was taken from https://www.godaddy.com/gdshop/registrar/search.asp?se=%2B&app_hdr=&ci=544

Figure 4 was taken fromFigure 5 was taken fromFigure 6 was taken fromFigure 7 was taken fromFigure 8 was taken from

IX: Appendix

Introduce our team member

ID:

Name:

Responsibility:

ID: 4880360

Name: Nophasorn Ariyasantichai

Responsibility:

ID:

Name:

Responsibility:

27

29 R.E.S.T. Spa: Spa Business Project

ID: 4880568

Name: Chayada Patchakapati

Responsibility:

ID: 4980150

Name: Jutamast Siritewankun

Responsibility:

Voucher

27

30 R.E.S.T. Spa: Spa Business Project