southwest clean air champs, july 18, 2013
TRANSCRIPT
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
1/21
Imagine
InspiringHalifax,
Canadiansto
$avemillionswhentheyreparked.
July18,2013
GoGreenCommunica>ons
TheChildrensCleanAirNetwork
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
2/21
Canadiansspend
atleast$3Billion
parked,annually.
80%arereadytobeinspiredby
Canadasleading
IDLE-FREECampaign.
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
3/21
Canadasleading
IDLE-FREEcampaign
SEEthe#1Slideshare.
Endorsedby
U.S.industry 2010Olympics
http://www.slideshare.net/RonZima/ns-green-lessons-2006-2012-14958448 -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
4/21
Buildingowner/manager
PEERleadership
GreenPRathome,acrossCanada Socialmediaamplifica>on IndustryPEER-leadershiprippleeffectAffinitywithmoms,millenials,health,
educa>on,sustainability
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
5/21
Communityicons
socialvideo
Well-known
communityleadersLIKE
IDLE-FREEforourkids
Theycanbepowerful
influencersonsocial
mediainsupportofbuildingowner/manager
PEER-leader
Dr.RichardGoldbloom
http://vimeo.com/gogreenguy/clean-air-day-idle-free-flash-mob-video -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
6/21
RuthinstantlyLIKEDourcampaign.
Seewhy.
http://youtu.be/nZ9nGm4L21c -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
7/21
Buildingowner/
managerPEER
leadership
Leveragesound,simpleIDLE->meadviceintoa
significantgreenPRadvantage
Tenants,partners,employees:
Save$100Ksfuel&maintenanceannuallyon
personalvehicles
Prideonclearingtheairforourkids
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
8/21
NEXTSTEPBrief:
weekofJuly22
Objec5ves
1.LongertermWIN-WINpartnership2.Shorterterm:NatalDayamplifica>on
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
9/21
NatalDayIDLE-FREE
PaceCar
Audienceofthousandsatevent Socialmediaaerglow/amplifica>on
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
10/21
Morecontext
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
11/21
Crediblepeoplewellbelieve
Wevesavedtensof
thousandsinfuelannually.
Busguy-DennisCampbellPresident,AmbassatoursGrayLine
Hearthein-depthinterview
PEERLeaders
GREENLIGHT
80%buy-in
http://vimeo.com/gogreenguy/big-buses-big-savings -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
12/21
Hearthein-depthinterview
Crediblepeoplewellbelieve
IDLE-CmeishardCmeon
todaysengines.
CarguyAlMacPheeMacPheeFord,PastChair-CADA
PEERLeaders
GREENLIGHT
80%buy-in
http://vimeo.com/gogreenguy/1-car-guy-radio-interview -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
13/21
HowmightHalifax
respondtoSouthwests
PEER-Leadership?
CleanAirDay2013
FlashMobPhotosCleanAirDay2013
FlashMobVideo
SocialMediaRelease
viaMarketWired
http://www.marketwire.com/press-release/doctors-car-executive-lead-flash-mob-clear-up-idle-myths-that-tax-air-quality-cost-canadians-1798999.htmhttp://vimeo.com/gogreenguy/clean-air-day-idle-free-flash-mob-videohttp://vimeo.com/gogreenguy/clean-air-day-flash-mob-photo-album -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
14/21
CanadasfirstIDLE-FREEforourkids
sportsplex(2014)
FaciliCeslikeourswantaneffecCveIDLE-FREE
strategy.WelikeIDLE-FREEforourkids.GeneralManager-IDLE-FREEforourkidsfansince2008
OurnextIDLE-FREEBusfootprint:
EasternCanada/EasternU.S.seaboard
-
7/28/2019 Southwest Clean Air Champs, July 18, 2013
15/21
CauseMarkeGng/
Branding
WherePublicAffairs
intersectswithMarke>ng
InsighulBusinessWeek
supplementhere.
http://www.businessweek.com/adsections/2011/pdf/110815_UnitedWay.pdf -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
16/21
TheIDLE-FREEuyFromanadianIDLERtoIDLE-FREEGuy
Storiesfuelourcampaign.
Formerradio/TVhostfellinto
CanadasleadingIDLE-FREEcampaign.Hockeydadsjourneybeganathiskidsschool
in2006.SEEAFathersStory
http://vimeo.com/gogreenguy/a-fathers-storyhttp://vimeo.com/gogreenguy/a-fathers-story -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
17/21
Hisabilitytoinspireextraordinary.Dr.MarthaL.Jodrey,
CanadianRedCrossHumanitarian2012
Anaccomplishedspeakerwhohas
transformedcarguys,buscompanies,
enlistedmajormediaoutlets
Anexpertsocial&communityengagerheinspiresaudiencestodothisonelile
thingforourkids.Itcansave$Billions.
Lessons/principlescanbeappliedto
greenfleetorsustainabilitystrategies.
TheIDLE-FREEGuyFromCanadianIDLERtoIDLE-FREEGuy
GreenShiXRoadMap
http://www.linkedin.com/in/ronzimahttp://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEEThttp://vimeo.com/gogreenguy/big-buses-big-savings-fleet-managerhttp://vimeo.com/gogreenguy/auto-sector-likes-idle-free-for-our-kidshttps://docs.google.com/file/d/0B-0-mnNAX5ZTZVlEQnlJQzI1cUk/edit?usp=sharing -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
18/21
Getanswersto
frequentlyasked
ques>onsHERE.
Whataboutdrive-thrus?
Youmightbesurprised.
http://www.scribd.com/doc/148902574/IDLE-FREE-for-Our-Kids-FAQ-June-2013 -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
19/21
IDLE.FREE . for.our.kids
http://www.facebook.com/IDLE.FREE.for.our.kidshttp://www.facebook.com/IDLE.FREE.for.our.kidshttp://www.facebook.com/IDLE.FREE.for.our.kids -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
20/21
Go green. Save green. Get the green PR you deserve.
GoGreen Communications
Ron Zima ADpPR902.456.2550
GoGreenComm.com
GreenShi)
RoadMap
http://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEEThttp://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEEThttp://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEEThttp://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEEThttp://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEEThttp://www.linkedin.com/in/ronzimahttp://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEEThttp://www.scribd.com/doc/155044311/IDLE-FREE-Guy-Speaker-BIO-TWO-SHEET -
7/28/2019 Southwest Clean Air Champs, July 18, 2013
21/21
oreenCommunicaGons/TheChildrensCleanAirNetwork-SERVICES
MotorCoaching/StoryTelling
Plananddelivertraining/coachingacrossyourorganiza>on(on-siteandweb) Transformdriverbehavior,cungIDLE->me,fuel&maintenancecosts Inspireallstakeholderstosavetonsoffuelandemissionsinpersonalvehicles
enhancecorporateculture,employeepride
Branding Brandyourbuildings/fleet/organiza>onIDLE-FREEforourkids Dis>nguishyourbrandasthePEER-leaderoncungexcessvehicleemissions
earnauthen>cgreenPR
Social/CommunityEngagement
Planwhattosay,howtosayit,whentosayit,whotosayitwith-fromnewsmedia
tosocialmediatoengagingwithcommunity.