southampton sight presentation
DESCRIPTION
Reflections on the Social Media work carried out for the charity Southampton SightTRANSCRIPT
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Southampton Sight
Jonathan Bird, Simon Boffee, Nick Edwards, Sarah Girvan and Hannah Townsend
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Introduction
3 objectives:
• Increase monetary donations.
• Attract volunteers.
• Increase charity awareness.
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Facebook• Most appropriate social network to attract
target demographic.• High user engagement.• Key measures of success
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Twitter• Successfully following other
worldwide charities to build our base of followers.
• Expanding follower base.
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Blogs• Provided an excellent platform for extended
progress updates.• Helped to raise £340 for Heather Lovelock’s
marathon run.
278 channel views
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YouTube• Southampton Sight’s first video.• Allows Southampton Sight to showcase its
activities in an alternative way.• Keen to make more videos at future events.
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5 networks – 1 page:
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Project Evaluation
• Weekly meetings.• Charity involvement.• Achieving objectives.• Positive feedback.
• .• SotonSight Twitter
username.
Positives Vs Negatives
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Group Evaluation and Challenges
• Tasks divided according to skill-set.
• Set SMART objectives to allow successful project completion.
• Network set-backs.
• Targeting relevant demographic.
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Summary
• Achieved client objectives.
• Future development opportunities.
• Enabling Southampton Sight staff members to co-ordinate social media networks in the future.
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Find us on....
http:// www.facebook.com/sotonsight2010
http:// www.youtube.com/southamptonsight
http://southamptonsight.wordpress.com
http://www.twitter.com/sotonsight
http://uk.linkedin.com/in/southamptonsight