sotrender research insight: how to use hashtags effectively
TRANSCRIPT
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Using
Hashtagsin Twitter marketing
Jan Zajac
CEO, Sotrender@janekzajac
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#HASHTAG
Inherent part of
communications
Helps label
trending topics
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Follow trending #
It makes your brand look more social
Great opportunity for raising brand
awareness
Use those that fit your strategy
& product
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How others did it
Listerine used #worldcup
efficiently
Whole campaing centered
around the event
1-2 hashtags per tweet
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Refer to your brand or product
Make it simple
Create specific hashtags for
your campaigns
CREATING YOUR OWN #
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HTC created very specific
hashtag
It’s relevant (acutally it’s a
smartphone name)
Impossible to mistake with an
y other brand
How others did it
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Keep your communication consistent
Use only relevant hashtags
Don’t spam
Know what hashtags your competitors use
Make them straight to the point and simple
Tips for using #
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We will help you improve the results for
Social media analytics & actionable tips
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Tailored recommendations
Fast & easy reporting
Advanced analytics
Competitors tracking
Workflow management
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Full article available on our blog:
http://blog.sotrender.com/2014/10/how-to-use-hashtags/
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Jan Zajac
CEO, Sotrender@janekzajac