fanpage trends uk by sotrender
TRANSCRIPT
![Page 1: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/1.jpg)
Fanpage Trends UK08.2015
![Page 2: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/2.jpg)
About Fanpage Trends UKFanpage Trends is a monthly report prepared by the social media analytics company Sotrender, summing up UK brand communication on Facebook.
The report consists of 11 categories:
All UK Brands, Alcohol, Banks, IT/Electronics, Beverages, Beer, Politics, Retail, Cars, Sweets, & Telecommunications
![Page 3: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/3.jpg)
• The biggest fanpages in this group were Amazon.co.uk, Cadbury Creme Egg and Coca−Cola
• The following pages had the highest relative (%) increase in number of fans: Cadbury Wispa, Cadbury Creme Egg and Amazon.co.uk
• The highest fan number increase happened on Amazon.co.uk, Cadbury Wispa and Cadbury Creme Egg
• The most engaging fanpages, in terms of number of engaged fans, were Britain First, ASOS and boohoo.com
• The highest percent of engaged fans was observed on Cow & Gate UK, West Ham United FC and Britain First
All UK Brands
![Page 4: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/4.jpg)
The biggest facebook pagesAll UK Brands
![Page 5: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/5.jpg)
The most engaging pagesAll UK Brands
![Page 6: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/6.jpg)
Customer serviceAll UK Brands
![Page 7: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/7.jpg)
The most engaging postsAll UK Brands
![Page 8: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/8.jpg)
• The biggest pages: Jack Daniel’s UK, Smirnoff and Malibu Rum
• The biggest relative fan number increase was observed on the following pages: Jägermeister, Jack Daniel’s UK and Echo Falls
• The biggest fan number increase was observed on Jack Daniel’s UK, Jägermeister and Echo Falls
• The most engaging fanpages, in terms of number of engaged fans, were Jack Daniel’s UK, Malibu Rum and Captain Morgan
• The most engaging fanpages in terms of percent of engaged fans were Old Pulteney, Kumala Wine and Aberlour
Alcohol
![Page 9: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/9.jpg)
The biggest facebook pagesAlcohol
![Page 10: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/10.jpg)
The most engaging pagesAlcohol
![Page 11: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/11.jpg)
Customer serviceAlcohol
![Page 12: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/12.jpg)
The most engaging postsAlcohol
![Page 13: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/13.jpg)
• The biggest pages: Barclays UK, Barclaycard and NatWest
• The highest percent of new fans was gained by Santander UK, Barclaycard and NatWest
• The biggest fan number increase was observed on Santander UK, Barclaycard and Barclays UK
• The highest number of engaged fans was observed on Santander UK, M&S Bank and HSBC UK
• The highest percent of fans was engaged on the following pages: M&S Bank, Clydesdale Bank and HSBC UK
Banks
![Page 14: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/14.jpg)
The biggest facebook pagesBanks
![Page 15: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/15.jpg)
The most engaging pagesBanks
![Page 16: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/16.jpg)
Customer serviceBanks
![Page 17: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/17.jpg)
The most engaging postsBanks
![Page 18: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/18.jpg)
• The biggest pages: Stella Artois, Budweiser and Foster’s
• The following pages had the highest relative (%) increase in number of fans: Kronenbourg 1664, Carling and Corona
• The biggest fan number increase was observed on Kronenbourg 1664, Foster’s and Carling
• The highest number of engaged fans was observed on Kronenbourg 1664, Foster’s and Stella Artois
• The most engaging fanpages in terms of percent of engaged fans were Kronenbourg 1664, Sharp’s Brewery and Thatchers Cider
Beer
![Page 19: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/19.jpg)
The biggest facebook pagesBeer
![Page 20: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/20.jpg)
The most engaging pagesBeer
![Page 21: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/21.jpg)
Customer serviceBeer
![Page 22: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/22.jpg)
The most engaging postsBeer
![Page 23: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/23.jpg)
• The biggest pages: Britain First, Conservatives and UK Independence Party (UKIP)
• The biggest relative fan number increase was observed on the following pages: Britain First, The Labour Party and 10 Downing Street
• The highest fan base growth happened on Britain First, The Labour Party and 10 Downing Street
• The most engaging fanpages, in terms of number of engaged fans, were Britain First, Jeremy Corbyn and UK Independence Party (UKIP)
• The most engaging fanpages in terms of percent of engaged fans were Jeremy Corbyn, Britain First and Occupy London
Politics
![Page 24: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/24.jpg)
The biggest facebook pagesPolitics
![Page 25: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/25.jpg)
The most engaging pagesPolitics
![Page 26: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/26.jpg)
Customer servicePolitics
![Page 27: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/27.jpg)
The most engaging postsPolitics
![Page 28: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/28.jpg)
• The biggest fanpages in this group were O2, EE and Vodafone UK
• The highest percent of new fans was gained by Lebara, Sky and TalkTalk
• The biggest fan number increase was observed on Lebara, Sky and O2
• The highest number of engaged fans was observed on giffgaff, Virgin Media and TalkTalk
• The highest percent of fans was engaged on the following pages: giffgaff, BT UK and TalkTalk
Telecommunications
![Page 29: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/29.jpg)
The biggest facebook pagesTelecommunications
![Page 30: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/30.jpg)
The most engaging pagesTelecommunications
![Page 31: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/31.jpg)
Customer serviceTelecommunications
![Page 32: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/32.jpg)
The most engaging postsTelecommunications
![Page 33: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/33.jpg)
If you haven’t found the results of a category that interests you in this presentation, don’t worry! Go to Sotrender’s page and read the full report where you can find 6 more categories!
Fanpage Trends UK
Read the full report
![Page 34: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/34.jpg)
Major social media platforms: FB, YT, Tw & Insta
Compare own profiles as well as competitors & benchmarks
Facebook global profiles ready
Automated interpretation of data - data-driven tips
Human touch - we care!
Historical data for any brand available (up to 3 yrs back)
Sotrender is a SaaS platform that helps agencies and brands with reporting and strategic analysis
Find out more at www.sotrender.com
![Page 35: Fanpage Trends UK by Sotrender](https://reader034.vdocuments.us/reader034/viewer/2022050613/587cf9571a28ab1e7e8b4721/html5/thumbnails/35.jpg)
Thank you!
Aleksandra Prejs, Marketing and Communications Manager [email protected] www.sotrender.com
Let’s connect on Linkedin