sony-marketing mix
DESCRIPTION
TRANSCRIPT
Presentation by AYAN BASU ANKITA PATIL CELSO GOMES DHANESHREE
MAHESH GUDLA
Make.Believe
Believe that curiosity is the key to creativity.
Believe that anything you can imagine, you can make real.
Objective
To design and create innovative products which would benefits the people.
Products
XPERIA PHONES BRAVIA TELEVISIONS
Segmenting ,Targeting & Positioning (STP)
Segmentation
Geographic –
Target is mostly cities or urban areas .
Ranges from small cities to large metropolitan areas.
Over 25000 distributors selling sony
products.
Demographic-
Income
Age –teens/ youth
Targeting
Segmented Marketing
Televisions Price-12,000- 4,00,000 Rs/-
Mobile Phones Price- 7000-40,000 Rs/-
13,000/- 17,00,000/-
7,000/-
40,000/-
Niche Marketing
Ultra High Definition TV
Size- 84 inches
Price- 17-25 lakhs
Positioning
Points of Parity
Television
Mobile phones
Points of Difference
Television Bravia technology monolithic design
Mobile Phones
Bravia Display Technology Exmor Sensor Walkman audio
Marketing Mix (Four P’s)
PRODUCTS
Television Mobile Phones Tablets Laptops
PRICE
More than other companies products.
Its less flexible with compare to others.
PROMOTION
Festive offers Price Discounts Lucky Draw Coupons
Ambassador- Katrina Kaif
THANK YOU