PRESENTATION TOPIC

SONY

NAEEM-UR-RAHMAN 27163NAEEM-UR-RAHMAN 27163

MUHAMMAD WASEEM MUHAMMAD WASEEM 2549925499

MUZAMMIL KHAN MUZAMMIL KHAN 2539625396

Company Profile

Product Marketing StrategySWOT Analysis

Vision & Mission Sony Business Units

Competitors

COMPANY PROFILESony is the Japanese company and known all over the world.

Founded - May7, 1946 Headquarter- Tokyo

Co- Founder – Masaru Ibuka

Founder- Akio Morita

COMPANY PROFILEIn 1947 Company name was TOKYO TSUSHIN KOGYO ( Tokyo Telecommunications Engineering Corporation).

First Product - First Tape recorder called Type – G.

In 1958, company formally adopted Sony Corporation” as its corporate name.

Sony is the combination of two words Sonus- Sound & Sonny- Little son.

Electronics:•Audio, Video, Televisions Information and

Communications. Sony Computer Entertainment:

• Hardware and related software

Sony Music Entertainment:• Sony Music Entertainment Inc.: Columbia Records, Sony

Classical, Sony Discos, Sony Disc Manufacturing, and Sony Music Nashville

• Sony Music Entertainment Japan: Sony Records and Epic Records

Sony Pictures Entertainment –•motion picture - production, acquisition and distribution•television – programming, production, acquisition and distribution•home video - acquisition and distribution•television broadcasting•operation of studio facilities

Sony Life InsuranceOther:

•Sony Finance International, Inc. •Sony Trading International Corporation•Sony Broadcast Media Co. Ltd.•Other local entertainment businesses in Japan, U.S., and Germany.

PRODUCT MARKET STRATEGYPRODUCT MARKET STRATEGY

1)To make this vision a reality, Sony is strived to strengthen the core electronic business.

2)By applying information technologies to product design, production, distribution, and sales. This will strengthen the value of Sony's music, pictures, game and financial services businesses, as they become available over networks.

3)Sony is releasing network-focused products in four categories: digital tvs and set-top boxes,vaio home-use pcs, play station and mobile devices.

PRODUCTTELEVISION S AND PROJECTORS

HOME VIDEO AUDIO & HOME THEATER

Example: Sony Bravia

GAMES

Example. Playstation

CAMERAS

Example: Cyber-shot Camera

PLACESony distributes its products through-

1.)Zero-level channel2.)One level channel3.)Two-level channel

In Pakistan, Sony has used the method ofOne-level distribution channel Manufacturer retailer

PROMOTIONAdvertisingPersonal sellingSales promotionDirect marketing and publicityPrint AdsLaunch PartiesEvents : 1.Invitation to PurchaseFree Gifts on PurchasesSponsoring

STRENGTH Innovation Quality Brand Strength Product Differentiation High Specialized Integrated Product & ServicesWEAKNESSMaintain Multiple FunctionProduct Pricing Battery Efficiencies

OPPORTUNITIEST.V Category & Gaming Segment Investing Network Initiatives T.V Business expansion International Market

Competitors Competition

Global economic Recession

Electronic Network Security

Strategy and Organization•Continue to focus on communications and home electric appliances, but also content and services.

• Vertically integrated business.

• CEO Idei Nobuyuki wants Sony to be wherever people gather (internet).

• Product-market strategy: Apply IT to product design, production, distribution, and sales .

Mobile : LG, Nokia, Samsung

IT & Computing : IBM, Zenith, Compaq

Portable Audio : Apple

TV & Other Accessories : LG, Onida, Samsung, Videocon

Gaming : Microsoft Xbox

Car entertainment : Kenwood, Panasonic