iPhone application development case study - Sony music-india

Download iPhone application development case study - Sony music-india

Post on 10-Aug-2014

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DESCRIPTION

The case study is about Dot Com Infoway's design and development team's challenge of creating highly functional Apps for Sony Music India. The purpose of these Apps was to provide mobile users with unlimited streaming for their favorite movie tracks.

TRANSCRIPT

CASESTUDYiPhoneAppDevelopmentforSonyMusicIndiawww.dotcominfoway.comCLIENTChallengeSolutionSonyMusicIndia,awhollyownedsubsidiaryofSonyMusicEntertainment,hasawidepresenceingenresrangingfromIndi-PopandIndianClassical,toBollywood&Tamilfilmsoundtracks.Thecompanyprovidesintegratedsolutionsacross3verticalsinIndianamelyRecordedMusic,TalentManagementandPublishing.Thecompanyboastsofanextensivecatalogthatcomprisessomeofthemostlegendaryrecordingsinhistoryofover100+yearsandishomeDotComInfowayapproachedSonyMusicIndiatocreateappsthatfeaturethesongsandwallpapersofsomeofitsphenomenalhits.Thepurposeofcreatingtheseappswastoprovidemobileuserswithunlimitedstreamingfortheirfavoritemovietracks.Thechallengewastodesignanddevelophighlyfunctionalappswhichensureimmediateandconvenientusability.DotComInfowaysdevelopmentteamapproachedtheprojectwithatwo-phasedstrategy.PhaseI:PhaseIcomprisedmainlyofanalysis,planninganddecidingonthecourseofaction.DotComInfowaysdesignanddevelopmentteamanalyzedtheclientsrequirementsandframedanactionplanbasedontheresourcesrequired,theappropriatetechnologytobeusedandthetimeframeneededfordevelopingtheapps.PhaseII:PhaseIIsawtheimplementationoftheactionplanframedinPhaseI.TheaimwastoleveragethebestofiOStechnologytodevelopappsthatwouldletusersexperiencemusic.Ourconstructiveinputsandsuggestionsgaveperfectshapetotheappconcept.OurcorefocusonusabilityanduserengagementenabledustodevelopcuttingedgeappsthatworkefficientlyonboththeiPhoneandtheiPodTouch.Theobjectivewastocreatethekindofdesignthathastheabilitytoattractprospectiveuserstotrytheapps.theabilitytoattractprospectiveuserstotrytheapps.