October 2009

Corporate Presentation

The Market

• Latin America’s internet population is over 150 million.

• Social networking is more used than email, with over 70% penetration over internet users.

• Online Advertising is expected to grow two digits in 2009 across the board. It’s one of the fastest growing Advertising Markets for Internet.

Internet Penetration in Latin America for the Top 6 Markets *Source: internetworldstats

ArgentinaBrazil

ColombiaMexico

PeruVenezuela

Population % PenetrationInternet Users

Latam: Advertising Landscape

Advertising expenditureMillion USD

Source:CACEM (Argentina), Intermeios (Brazil), CICOM (Mexico), ZenithOptiMedia, press clippings.

Internet advertisingMillion USD

Internet represents

3.2%of total advertising

expenditure

Internet represents

3.5%of total advertising

expenditure

Internet represents

2.8%of total advertising

expenditure

+58%

+50%

+59%

+25%

+26%

+9%

We get Latin America.

Welcome to Latin America

89% of our Audience is from Latin America(That’s over 37 million LatAm users)

Sonico

Facebook

MySpace

% of Latin American users over total user base*Source: ComScore

89%

15%

10%

Sonico Timeline

Spanish Speaking CountriesReach

Portuguese Speaking Countries Reach

Global ReachWith English Version

Where We Are Now

Exponential Growth

Small user overlapping with other Networks

- 34% with Facebook- 38% with Hi5

(ComScore Feb. 2009)

Huge opportunity to reach new audiences

www.sonico.com

The Audience

Over 42.000.000 registered users.

# Users

Brazil

Mexico

Colombia

Peru

Argentina

Venezuela

Spain

Chile

USA

# Users

8,958,432

7,014,621

5,155,324

3,645,365

3,549,568

3,042,486

1,901,544

1,605,757

1,225,446

Demographics

The Brands

Advertisers

Press Coverage

Featured also in…

March 1st, 2008

“50 technology startups that you should know about” Sonico mentioned as the 5° technology startup more promising in the world marketJune 29, 2009

November 26, 2008

Sonico has the 24th place in the ranking of 50st best companies to work in.

“An Argentine has built up the most important social network in Latin America”

“The economic crisis has worsened the fall of TV, radio and press advertising but has

raised sales on the Internet. Worries for some, opportunities for others to develop

tools in social networks like Sonico”February 3, 2009

Sonico in the Press

The Sonico Platform

PERSONAL(Friends & Family)

PROFESSIONAL(Recruitment, Work Relations)

PUBLIC(Brands, Polititians and

More)

Sonico is a customizable personal, public and professional

communication utility, that allows you to be in contact with your

real friends from school, university and work

Sonico allows you to organize online your personal,

professional and public life

Organizing people life online!

The Platform

•Uploaded content is monitored by a team of moderators that ensure that the flowing information is appropriate

•Users with real name, last name, and profile photo. Replication of the relationships with real life contacts

•It reflects users´ identity by unique designs profiles customizations (skins)

•The exhibition level of the uploaded information and personal data is subject to set by users

The Platform

Entertainment No dedicated video or music efforts. Mainly achieved through Applications.

Multiplayer Games, Music Band Section, eCards. High Quality Applications.

Strong heritage with music.Poor Application environment.

Professional No Professional Profile. Possibility to categorize your connections.

Full ProfessionalProfile, allowing you to differentiate your social from your professional contacts.

No Professional Profile. Little organizing possibilities for connections.

PersonalizationExtremely structured environment, limiting individuality.

Strong differentiator. Users can design their own look & feel for their profile page.

Many design and feature options, but extremely chaotic environment.

Applications Facebook Platform Applications are accepted.

Open Social Applications are accepted.Focus on local and high quality apps.

Open Social Applications are accepted.Poor Quality control.

The Platform

Identities Users use their real names.No profile picture moderation.

Most users have Nicknames.Anonymous environment.

Users use their real names.All profile pictures are moderated.

Facebook My SpaceIs a public environment with anonymous users, and complex UI.

Is a communication utility with some entertainment function.

SonicoIs a customizable personal, public and professional communication utility.

Thank You!

www.sonico.com