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25 years of innovation in nail styling

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Page 1: Corporate Brochure EN

25 years of innovation in nail styling

Page 2: Corporate Brochure EN

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Welcome to the world of beautiful hands and nails !

Astra Nails world of beauty is a refl ection of our creations - colourful, imaginative and daring. With Astra Nails, every woman can satisfy all her demands: beautiful right to the tips of her fi ngers!

We have 25 years of experience and have carried on the tradi-tions of quality and service that have marked our success from the start while developing the brand internationally. Our desi-gners and chemists do not stop innovating and incorporating this constant research into excellent products. These products are developed in our own research centres. They are all subjec-ted to checks and tests which are currently in force.

We try to respond to every need of our clientele and to offer them a world of pleasure. We are proud of the excellence of our training centres and of our professional teams who are on hand seven days a week.

Within the pages of this brochure, you are invited to discover what makes us special.

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ts How it all started 04

Our commitment 05

Research & development 06

Innovations & exclusive products 07

Our products 08

Our techniques 10

Training centres & training 12

Refresh Days 13

Warehouse & logistics 14

After-sales service 15

Joint Directors of ASTRA NAILS

Beautiful hands and nails

Paul et Sonia Janssens

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Page 3: Corporate Brochure EN

An Astra Nails product is designed with a single objective:to be the best of its kind.

Astra Nails is created under our own serene conditions to reassure the professionals: for every product, the best basic ingredients are used. Once created, it is tested for at least six months before being placed on the market. Our company is constantly concerned about the quality of our products, services and staff.

For us, every partner is unique. A commercial relationship with a particular partner is above all a personal relationship. The aim of our high level of training is to open an Nail Studio or the setting up of a product distribution centre.o

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When she took her daughter to have her nails done, Gisèle Janssens discovered by chance a profession that would completely change her life. An address on a bottle of nail polish led her to the Netherlands where she met the distributor of the Ralph brand. In 1985, Gisèle Janssens started working successfully in the retail trade and sold these Dutch products. In June 1989, she invested in the depot which belonged to her husband, Léon. The adven-ture would from then on be a family affair. After that, everything happened very quickly - departure for the USA to fi nd new products, the creation of the Astra Nails brand, the extension of the range (gel, resin, nail decoration, etc.). They were soon joined by their children, Sonia and Paul. Nowadays, the company is based on branches, distribu-tors and training centres dedicated to the teaching of nail styling. They make their own products and work together with a research and development laboratory.

From then on, the Astra Nails group was able to charm customers from Europe to Australia.

hoW it all starteD

“When I was a little girl, I used to bite my nails...

Your satisfaction -our priority

The creation of theAstra Nails group is the work of several people.

Hidden behind the company’s history is a little

girl who bit her nails…

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Page 4: Corporate Brochure EN

We are constantly innovating and coming up with product

ranges that follow trends and are adapted to the needs

and comfort of our customers. Our greatest successes

have been the creation of a bottle for gel that does not run

or clogg, the only solid nail construction gel which does

not heat up under a UV lamp, Easy removable gels, nail

polish bottles with a fl at brush for easy application, etc.

And many other innovations yet to be discovered!

The Astra Nails brand uses its own nail adhesion technique.

ExclusiveInnovation 2009 :

UV gel jar designed

by Astra Nails.

exclusive and innovative

astra nails products

This is the fi rst solid gel which does not heat up under a UV lamp. The Research and Developmentlaboratory came up with this innovation.

The quality of the Astra Nails range is the result of bringing together many different talents. The de-signers created the bottles and labels. A chemist working for the Astra Nails brand worked out new formulas which were the result of extremely advanced research in terms of performance. Women were asked to try out these new products under the supervision of researchers and chemists. The products satisfi ed all standards in force and were tested for allergens. The continual research carried out at Astra Nails also contributes to the comfort and long-lasting effect of its products and for the best way to train those people working with the brand in all its beauty centres.

research & DeVeloPment

When a customer reports a mishap connected to the use

of a particular product, the Astra Nails laboratory looks for the best

way to deal with the problem.

Continual research...

“It’s a bit too hot...

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Page 5: Corporate Brochure EN

multiple possibilities!Our collections get their inspiration from the latest

trends and follow the colours of the season. They also refl ect the wishes and tastes of our customers.

The Astra Nails line consists of a very large range of products (false nails,natural nails, wide choice of nail polish, complete hand care, several types of acrylic (for beginners, professionals or advanced), a very wide choice in Nail Art (painting, glitters, stickers, rhinestones, feathers, piercing), several types of brushes for acrylic application, Nail Art gel, nail fi les, various nail polish application accessories, display packs, overalls, T-shirts, and a com-plete range of gels (gels with varied adhesion, pink opaque and pink trans-lucent construction gels, transparent gels, liquid gels, thickeners, fi nishing gels), TIPS (stick-on nails that are used as a support to lengthen the nail).

More than ever, nail styling is doing fantastically well! Daring styles, texture sensuality, freedom to choose colours and designs, all the Astra Nails collections are designed to sweep you off your feet!o

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A unique palette

and exclusive innovations!

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Createwithout limit!

Page 6: Corporate Brochure EN

Become a nail stylist: our techniques

nail art or nail decoration The most popular models are highly coloured. Can be

customised with glitter, rhinestones or piercing for even

more imaginative and original designs.

manicure A technique which uses traditional care of the hands and

nails, training in lukewarm manicure, paraffin application,

Pure Care treatment, the application of nail polish to

coloured nails and of course “French Manicure”.

Beautiful feetIThis is a complete foot treatment using aesthetic pedicure

techniques, the application of French Manicure with UV

gel and permanent colour (lasting more than six weeks).

The ANS system is the result of a mixture of three different products. The method consists of applying a bonder, acrylic powder and a fixing agent. The ANS system is very easy to learn and training only takes a few hours of practice during a few training sessions.

a.n.s . (astra nail systems)

The UV gel technique consists of applying a gelatinous substance to the nail which has to be polymerised using an ultra violet ray. This method is currently the most popular. It takes less time and training than mastering acrylic resin techniques. A few weeks of practice are needed to obtain an aesthetic and long-lasting result.

uV gel

Acrylic resin is an exact mixture of a liquid component (monomer) and a powder component (polymer or homopolymer). Acrylic resin is the oldest method of nail application and requires several hours of practice. Training is more difficult than for other types of applications but we consider that it is better than all the others.

acrylic resin

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Page 7: Corporate Brochure EN

Refresh Days complete basic training and provide a customised follow-up session with a trainer. These are also sessions where other techniques are demonstrated or other products presented in the context of a method already acquired.Once trained, students have permanent access to one of Astra Nails centres so that they can perfect their knowledge or specialise. “Training Days” is a new training concept which helps the student to fi nd models while perfecting his or her art while at the same time receiving a salary.

refresher &training coursesWhatever the country, these centres practice the same training methods and use state-of-the-art material. All the training

venues are pleasant and comfortable and led by experts in the profession. These are places where professional training is carried out with enthusiasm and effi ciency. Our training courses are suitable for everyone, whether they are beginners or for those who have already mastered the basics. Our programmes are constantly updated and given by professionals authorised by Astra Nails. They provide the opportunity for participants to constantly develop and perfect their art while continuing to work. This is indispensable to keep updated on new techniques, to make progress in one’s profession and to expand one’s clientele.

Training in basic techniques: tThis course takes place once a week, for a period of six weeks. It is possible to follow advanced training on request only and depends on the availability of the trainer. Training sessions require a model to prac-tise on. At the end of the training period, the trainee can take part in the Refresh Days for one year. These Refresh Days are essential to get the most out of basic training. To acquire speed in application, only practice makes perfect.

Specialisation training: this is given after acquiring basic techniques and varies depending on the training centre - open days, themed Nail Art, hand care, new techniques, piercing, etc. Those who do not yet use Astra Nails products can fi nd out about them and ask any questions they may have.

Compound modules: this course covers two or three different techniques at the same time enabling the trainee to become a versatile nail stylist.

training centres & courses

For nail stylists, Astra Nails has developed trainingtechniques

which ensure that they end their training with success.

From the simplest to the most complex, Astra Nails centres train nail stylists to gain know-how and

professionalism.The centres can be found all over

Belgium and all over the world.

Customised courses!

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Page 8: Corporate Brochure EN

The Astra Nails network can be found practically anywhere - in beauty centres, distributors and training centres. The Brussels headquarters houses a training centre and several warehouses. In every branch, customers are welcomed with the same professional approach and can benefi t from the same care and products.

We have 4,200 m2 of storage space!Stock is permanent and automated. Orders are therefore always fi lled in real time without interruption. Whatever the destination or size of the dispatch, Astra Nails puts all its resour-ces at its customers’ disposal to deliver its products within tight deadlines.

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All our teams satisfy EC standards, a guarantee of quality and trust. You can count on our professional approach. Our technical department can repair any machine inclu-ding those of our competitors. For even more satisfaction, we give a two-year guarantee on all material.

To go even further in the world of ASTRA NAILS, visit our website www.astranails.be. You will have access to the latest information about the brand and fi nd out about our complete range.

after-sales service and guarantees

A warm welcome

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Page 9: Corporate Brochure EN

704c, Bergensesteenweg - 1600 St-Pieters-LeeuwTel : +32 (0)2 377.96.53 - Fax : +32 (0)2 378.47.53

email : [email protected]

WWW.astranails.com

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