sonic wall partner sales update q4 2009
DESCRIPTION
SonicWALL Partner Sales Update Session presentation November 12 - 2009TRANSCRIPT
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Partner Sales UpdateQ4 2009
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Channel Account Team
Dedicated to Your Success: Rogier Egberink
Katie De Wilde [email protected]
Carine Dutoy [email protected]
Luc Eeckelaert [email protected]
Denis Missana (sales) [email protected] Alexis Holmes [email protected] (pre-sales technical) - +44 1932 573900
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Agenda
Client Case Studies
Competitive
Customer Advantage Program
Product Updates and Roadmap
Marketing & Partnerlink
Q&A
Copyright 2009 SonicWALL Inc. All Right Reserved.3
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The ALTERNATIVE to premium-priced, complex
solution vendors
Adaptable and Interoperable
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SonicWALL: A leading company
SonicWALL
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Q4 incentive
Kleiduiven schieten, Klein kaliber schieten, Pijl en boogschieten
We will be holding a ranking of resellers in this last quarter of the year selling the most Secure Upgrade Plus SKUs
The TOP 20 Reseller Partners can each send 2 participants.
We will close the event with a nice dinner.
CONFIDENTIAL All Rights Reserved6
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SKU’s
SonicWALL NSA E5500 / E6500 / E7500 Secure Upgrade Plus
01-SSC-8676 SonicWALL NSA 4500 Secure Upg Plus 2 Yrs CGSS
01-SSC-8677 SonicWALL NSA 4500 Secure Upg Plus 3 Yrs CGSS
01-SSC-8674 SonicWALL NSA 3500 Secure Upg Plus 2 Yrs CGSS
01-SSC-8675 SonicWALL NSA 3500 Secure Upg Plus 3 Yrs CGSS
01-SSC-8672 SonicWALL NSA 2400 Secure Upg Plus 2 Yrs CGSS
01-SSC-8673 SonicWALL NSA 2400 Secure Upg Plus 3 Yrs CGSS
01-SSC-8670 SonicWALL NSA 240 Secure Upg Plus 2 Yrs CGSS
01-SSC-8671 SonicWALL NSA 240 Secure Upg Plus 3 Yrs CGSS
TZ Secure Upgrade Plus
01-SSC-8668 SonicWALL TZ 210 Secure Upgrade Plus 2 Yrs CGSS
01-SSC-8669 SonicWALL TZ 210 Secure Upgrade Plus 3 Yrs CGSS
01-SSC-8823 SonicWALL TZ 210 Wireless-N Intl Secure Upgr Plus 2 Yr CGSS
01-SSC-8824 SonicWALL TZ 210 Wireless-N Intl Secure Upgrade Plus 3 Yr CGSS
01-SSC-8666 SonicWALL TZ 200 Secure Upgrade Plus 2 Yrs CGSS
01-SSC-8667 SonicWALL TZ 200 Secure Upgrade Plus 3 Yrs CGSS
01-SSC-8821 SonicWALL TZ 200 Wireless-N Intl Secure Upgrade Plus 2 Yr CGSS
01-SSC-8822 SonicWALL TZ 200 Wireless-N Intl Secure Upgrade Plus 3 Yr CGSS
CDP Secure Upgrade Plus
01-SSC-9396 SonicWALL CDP 5040 Secure Upgrade Plus 2 Yrs Dynamic Support 24x7
01-SSC-9397 SonicWALL CDP 5040 Secure Upgrade Plus 3 Yrs Dynamic Support 24x7
01-SSC-9392 SonicWALL CDP 110 Secure Upgrade Plus 2 Yrs Dynamic Support 24x7
01-SSC-9393 SonicWALL CDP 110 Secure Upgrade Plus 3 Yrs Dynamic Support 24x7
Email Protection Secure Upgrade Plus
01-SSC-7589 250 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 2 yrs
01-SSC-7592 250 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 3 yrs
01-SSC-7588 100 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 2 yrs
01-SSC-7591 100 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 3 yrs
01-SSC-7587 50 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 2 yrs
01-SSC-7590 50 Users - Email Protection with Dynamic Support + ES 300 - Secure Upgrade Plus - 3 yrs
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Current ranking
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Top 3 1: Wilroff Systemhouse2: IMC Computers3: ITSN
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Product news
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New!: SRA 4200
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CONFIDENTIAL11
Brand New Secure Remote Access appliance
SRA 4200 Replaces SSL-VPN 2000 in 4Q09 Replaces SSL-VPN 4000 in 1Q10 with firmware v4.0 release
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The Products & PositioningE
nter
pris
e
SonicWALL SSL-VPN 200
SonicWALL SRA 4200
SonicWALL Aventail SRA EX7000
NSA E-Class UTM
SM
B
EASY ACCESS ACCESS CONTROL (GRANULAR POLICY)Emphasis of Customer Need
Mid
Tie
r
Integrated Solutions UTM + SSL VPN
Dedicated SSL VPN Solutions
SonicWALL Aventail SRA EX6000NSA UTM
TZ UTM
Hybrid VPN Target Market• Customer: SME• Required characteristics:
• Primarily network level access• Dominantly Windows support• Cost effective
• Competition: Cisco
SMB SSL VPN Target Market• Customer: SMB• Required characteristics:
• Easy to manage/use• Versatile (broad
platform support)• Cost effective
• Competition: Barracuda, Watchguard, Microsoft
E-Class SSL VPN Target Market• Customer: Mid tier, Enterprise• Required characteristics:
• Easy to use• Versatile (broad platform support)• Strong policy management• Industry recognition / certification
• Competition: Juniper, Citrix, F5, Array, Check Point
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CONFIDENTIAL13
SRA 4200 Licensing
SRA 4200 will be released in November 2009 with same pricing model as the SSL-VPN 2000
Unrestricted but 50 users recommended for MSRP $2,295
User licensing will be added in firmware v4.0 to support a new pricing model for the SRA 4200 in 1Q10
This will allow one appliance to fit various network sizes SSL-VPN 4000 will be LTB-ed
Exact pricing is under discussion but model will be similar to Aventail Step 1: Buy hardware Step 2: Buy user count Step 3: Buy optional support Step 4: Buy optional add-ons (Virtual Assist, ViewPoint, GMS)
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SonicWALL SolutionsQ3 Client Case Study
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Case Study: Mijnalbum.nl
Situation: Mijnalbum.nl Mijnalbum.nl geeft bezoekers de mogelijkheid om online foto's
te plaatsen en te delen met familie en vrienden. Het bedrijf is de grootste aanbieder van deze dienst in Nederland en is actief in 15 landen; voornamelijk in België en Frankrijk.
1,7 miljoen gebruikers Location: Heerenveen
Partner: Commit-IT Gold partner
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Business Issues and Challenges
Security Scan Uit de scan bleek dat het niveau van beveiliging over de hele
lijn te laag was.
Bandbreedte 1,7 miljoen gebruikers. Bandbreedte consumptie 1Gb/s
Nieuwe klant stelde hoge eisen aan de security
Geen gedegen oplossing voor remote access
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Solution Components
SonicWALL E-Class Network Security Appliance E5500
SonicWALL E-Class Network Security Appliance E5500 HA unit
Dynamic support 24x7 for E5500, 3 jaar
Gateway Anti-virus, Anti-spyware, Intrusion Prevention (t.b.v. URL blocking)
SonicWALL TZ 210, 3 jaar
Dynamic Support 8x5 for TZ 210, 3 jaar
SonicWALL SRA Aventail EX-750 Appliance
SRA Aventail EX-750 25 users license
E-class Support 24x7 for EX-750 25 users, 3 jaar
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Results
De SonicWALL-oplossingen beveiligen nu de tachtig servers waarvan Mijnalbum.nl gebruik maakt.
Door de SonicWALL Aventail-oplossing kan er op een veilige manier van buiten af toegang tot het netwerk worden gegeven. De oplossing maakt eveneens een scheiding van rechten mogelijk. Op die
manier is het een stuk eenvoudiger om aan de juiste personen de juiste toegangsniveaus te verschaffen;
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Succes factoren
Prijs/performance
Feature rijkheid
Zeer goede klik tussen Mijnalbum.nl & Commit-IT
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SonicWALL vs Competition
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What does Gartner say…
“The stateful protocol filtering and limited application awareness offered by first-generation firewalls are not effective in dealing with current and emerging threats.”
“Using separate firewalls and intrusion prevention appliances results in higher operational costs and no increase in security over an optimized combined platform.”
“Next-generation firewalls (NGFWs) are emerging that can detect application-specific attacks and enforce application-specific granular security policy, both inbound and outbound.”
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Gartner’s Recommendations
If you have not yet deployed network intrusion prevention, require NGFW capabilities of all vendors at your next firewall refresh point.
If you have deployed both network firewalls and network intrusion prevention, synchronize the refresh cycle for both technologies and migrate to NGFW capabilities.
If you use managed perimeter security services, look to move up to managed NGFW services at the next contract renewal.
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Resources
Webinar Gartner & SonicWALL http://www.sonicwall.com/us/12223.html
Gartner: Defining the Next-Generation Firewall
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Customer advantage program
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Upgrade Program Transition
Buy 2 year CGSS
Get 40% off HW
Transfer services to new device
Customer Advantage Program
SonicWALL & competitive replacements
Available on all SonicWALL product lines
2 and 3-year options for maximum flexibility
Services transfer
PLUS – Customer Loyalty Bundles: 30% savings on qualifying, non-UTM hardware SKUs
Secure Upgrade
Competitive Trade-up
Buy 3 x 1 year CGSS
Get HW at no cost
No transfer of services
Old Programs One New Program
Variable terms
Variable timing
Variable names
One-off Upgrade Offers
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New Upgrade Program Goals
Help partners grow faster
Simplify & expand: create a simple sales approach
Satisfy existing and new clients
Cross-sell everywhere and always
Deliver a complete SonicWALL solution
Generate more sales, grow each sale
Enable partners to move up in partner program
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Customer Advantage Program
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Secure Upgrade Plus
Feature Summary:SKU based upgrade programSonicWALL or competitive upgradesServices transfer on SonicWALL upgradesBundles hardware and services with 2- or 3-year termsAvailable on all major SonicWALL product lines
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SSL VPN
Email Security
TZ/NSA Firewalls
Continuous Data Protection
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Secure Upgrade Plus SKUs
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Secure Upgrade calculation
PRO2040 renew or upgrade? Cost renewal
GAV/IPS 2y $1217 CF 2y $2618 Support 2y $796
» $4631 Secure Upgrade Plus NSA2400 2y incl CGSS
» $ 3801,-
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Customer Loyalty Bundle
Features:Requires base Secure Upgrade Plus purchaseSPR based discount programProvides 30% discount off list for added products Incentive for a more complete SonicWALL solution All major lines covered:
UTM, CDP, Email Security, and SSL VPN
Apply to as many as 3 additional purchases:
Upgrade to a: Also save on:
NSA 3500CDP 5040Secure Upgrade Plus
+ +...ES 6000SRA EX-6000
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NFR
Vraag: Is een NFR bundle van meerdere producten interessant? (Bijv. NSA + CDP + ES)
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Upgrade Client Value Proposition
Keep up, stay competitive
Technological advances (e.g. available bandwidth)
NGFW* Saas Application Awareness User awareness
Operational needs distributed/mobile workforce increased network traffic VOIP, rich media
Vulnerabilities, QoS requirements
Typical technology refresh cycle
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Questions?
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Partnerlink
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Partnerlink
Marketing
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Electronic Direct Marketing - EDM
EDM is one of the most effective ways to reach out to a mass audience in one go. SonicWALL has created a wide range of HTML mailings that you can co-brand and send to your list of customers/prospects. There are also available corresponding landing pages and white papers to enhance your EDM. The HTML EDMs and dedicated landing pages are available for download:
https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Lead Generation Kits
To maximise the potential of any EDM make sure you include a clear ‘call to action’. Remember to ensure that your sales team is aware of the EDM, its messaging and call to action. All opens should be followed up by phone call.
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Direct Marketing
Postcards promoting our solutions are available for you to co-brand and print. The postcards are available for download:https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Lead Generation Kits
Direct marketing involves more costs than EDM: print, envelopes and postage. Again, make sure you include a clear call to action – and for tracking purposes a promotional reference. To guarantee a good ROI, a telemarketing follow-up is vital.
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Online lead generation
We have created a wide range of banners that can be placed on your website or third party web sites or newsletters. This type of campaign allows you to reach a very wide audience and generate a lot of leads and/or visitors to your website. The web banners are available for download:https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Lead Generation Kits
For online lead generation you will need to invest a certain amount of budget to guarantee success. Search engines key words campaigns are also a good tool to generate interest and re-direct visitors to your website.
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Advertising
We have produced a set of advertisements that you can use and co-brand to place in relevant magazines in your region. Advertising works when ads are repeated. The impact of one-off ads tends to be very limited. In order to measure the impact of your ad campaign, remember to include a call to action or promotional reference. The adverts are available for download:https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Lead Generation Kits
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Computable and Datanews banners
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Partnerlink
Sales
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Seminar
SonicWALL offers a ready-made RISK (Raising Your Internet Security Knowledge) seminar. This is an educational seminar for end customers, and includes the elements you need to host a seminar, from invitation to presentation to feedback form. Please note all these elements are in English. The RISK kit is available for download:
https://partnerlink.sonicwall.com – Promote & Sell > Marketing Tools > Demand Generation > Explore Seminar Materials
You can in addition contact your SonicWALL local Team who might be able to help you with local presentation materials and speaker.
When planning a seminar:- Define the agenda and format (could be a breakfast meeting or after work hour as well!)- Profile the audience/attendees- Invitation (DM, EDM, phone) + telemarketing follow up to maximize attendance- Choice of the venue (hotel, conference centre, football ground, etc.) is an important factor- Plan incentives to motivate people to attend- Plan commercial follow-up When well prepared, seminars are an excellent tool to reach out to a qualified and limited audience, who already has some interest in the solutions. Inviting complementary technology vendors tends to be a key factor to guarantee the success of a seminar these days.
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SonicWALL Certification
CSSR Sales CertificationSales Reps and Sales Engineers
CSSATechnical Certification
Sales Engineers
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Sales Training
3 Elements within Sales Training “slide”:
2. Focus
3. Remarks
1. Setup
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Case Studies & Success Stories
Case studies are one of the best ways to show prospects how you can help your customers – providing a third-party endorsement of the services you offer.
If you have a customer story you think may be of interest and the end customer is willing to do a joint success story, then please contact [email protected].
You can find SonicWALL success stories on local sites under Products >Company>Resources > Case Studies
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Promote & Sell
Brochures
Upsale guides
Promotions & Incentives
Partner & End user presentation
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Useful Links
PartnerLink at https://partnerlink.sonicwall.com for all lead generation kits, presentation materials, MDF Express and other useful tools
www.sonicwall.com Company > Newsroom > Press Kit for product pictures and logos
Local sites http://www.sonicwall.com/benelux/Company.htmlfor all events organised by SonicWALL and its partners, Ebooks, Whitepapers, press releases, case studies.
For all other marketing queries, please contact :Gaëlle Perrin, Marketing ManagerP: +33 6 25 20 41 95 Email : gperrinsonicwall.com
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Q&A
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Break
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Product Line Updates
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GMS 6.0 and ViewPoint 6.0Feature Overview
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Policy and Management Products
Software
1 to 5
1
Software
10 or more
1 or more
Dedicated appliance
10 or more
1 or more
Form Factor
Typical # of SNWLAppliances supported
Typical # of locations
UMAGMSViewPoint
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Expand the footprint of GMS
Expand the footprint of GMS
GMS 6.0 Feature Overview
Application Firewall Reporting Extended management of CDP, Email Security and SRA devices SonicOS 5.5 Support Custom Reports for SSL-VPN SQL Server 2008 support Multiple Authentication Servers Support RADIUS Authentication Support for GMS login
MSP EnablementMSP Enablement Web Services Application Programming Interface (API) Enhanced CLI Support Live monitoring using event correlation technologies
Productivity & Expense Management
Productivity & Expense Management
Enhanced Summarizer Capacity Planning Reverse Inheritance Inheritance support for Reporting screens
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Application Firewall Reporting
Detailed reporting on the application firewall feature of fifth generation UTM devices
Reports include: Top categories Top applications Top users Top policies
Users can drill down within reports
Provide visibility into the impact and effectiveness of application firewall policies
Increase employee productivity and efficiency of network usage
CONFIDENTIAL All Rights Reserved56
Benefit
Feature Description
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CONFIDENTIAL All Rights Reserved57
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SonicOS 5.5 Support
GMS support for recently released SonicOS 5.5 (UTM line)
New features now manageable by GMS include SonicPoint N support SSL VPN NetExtender Comprehensive Anti-Spam (CASS) Active/Active UTM failover
Renders GMS applicable to a wider range of UTM appliance features
Helps GMS administrator become more productive
CONFIDENTIAL All Rights Reserved58
Benefit
Feature DescriptionApple Bonjour SupportUSB Analog Modem SupportUTM Anti-Spam SupportSonicPoint (N) AutoChannel Resolution EnhancementAsymmetric RoutingDNS Binding ProtectionGuest Service on non-Wireless ZoneMultiple DHCP Scopes Per InterfaceMultiple WAN Phase-1Probe Based Policy Based RoutingOne Time ScheduleRoute Based IPSec VPNSolera Deep Packet InspectionSSO ScalabilityWLAN Layer 2 BridgeActive/Active UTMSCEPIPHelper v.3SonicPoint (N) Status EnhancementFail to Wire Functionality on E7500Network MonitorPortShield version 2
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Extended Management for CDP and Email Security
Detailed policy configuration management Continuous Data Protection (CDP) appliances Email Security appliances
Define policies at the device, device group, or global level
Greatly enlarges applicability of GMS & productivity of the GMS administrator
Enterprise customers: manage entire SonicWALL infrastructure centrally from GMS
MSP customers: offer a full suite of firewall, secure remote access, backup and recovery, and anti-spam services to customers using GMS
CONFIDENTIAL All Rights Reserved59
Benefit
Feature Description
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CONFIDENTIAL All Rights Reserved60
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CONFIDENTIAL All Rights Reserved61
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Custom Reports for SSL VPN Devices
Create custom reports using raw log data
Available for all Secure Remote Access Devices Aventail SSL VPN SMB SSL VPN
Create granular reports on who accessed what applications at what time for forensic analysis and troubleshooting
Using data from these reports can help increase employee productivity and network uptime
CONFIDENTIAL All Rights Reserved62
Benefit
Feature Description
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Reverse Inheritance
Ability to inherit policy settings from a unit up to the parent nodes
Enables the user to Copy existing configurations Create predefined SonicWALL configurations
Greatly enhances IT administrator productivity
CONFIDENTIAL All Rights Reserved63
Benefit
Feature Description
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CASS and Email Security 7.2
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Customer Benefits of SonicWALL’sSeventh Generation Firmware
Customer Benefit: Improved global effectiveness against spam, viruses, phishing and malware to improve customer experience NEW Advanced Reputation Management improves upon traditional IP
reputation Significantly reduces bandwidth by utilizing intelligent traffic management
Global effectiveness for English & non-English language
Customer Benefit: Enhancements to improve end-user experience Lightweight junk button Protection against email address spoofing
Customer Benefit: Enhanced user management with Multi-LDAP support Advanced monitoring with SNMP support for appliances Enhanced performance monitoring for capacity planning Improved system resiliency
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66
SonicWALL Email Security Solutions
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Inbound Protection
Advanced Reputation Management Eliminates up to 80% of threats at the connection level Improves upon traditional IP reputation with real-time GRIDprints Distributed by the SonicWALL GRID Network
Advanced Content Management Cleans up the remaining messages Improves upon traditional Bayesian techniques with comprehensive Adversarial
Bayesian™
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Outbound Protection
Outbound Threat Management sets policies and prevents threats From simple rules to granular rerouting Detects botnets / zombies and prevents threats from leaving the network Outbound virus scanning
Compliance Defense Management detects, prevents, encrypts & archives Corporate compliance, Regulatory compliance and data leakage Policies, routing, approval boxes and reporting
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CONFIDENTIAL All Rights Reserved69
Scalable Deployment Scenarios
Split ModeAll-In-One Mode Managed Service Provider(In-The-Cloud)
Multiple LocationsMultiple Domains Scalable Redundant
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The SonicWALL Anti-Spam /Email Security Product Portfolio
Market LeadingInbound Email Protection
Complete Inbound andOutbound Email Protection
Anti-SpamDesktop
Email Security forWindows Small Business Server
Email Security for Windows Essential Business Server
ComprehensiveAnti-Spam Service
Email Security AppliancesEmail Security
Software
1 User – 25 Users
1 User –250 Users
1 User – 300 Users
1 User –5 Million Users
1 User –5 Million Users
ComprehensiveAnti-SpamService
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Fully-Featured Anti-Spam
RBL lists on firewalls
Cloud-based services
Dedicated software and appliances
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Who Is A Good Fit?
1 – 100 users (will price up to 250 users)
5 or less MX domains
GEN5 SonicWALL UTM Appliance
SMTP Email POP3 in a later version
Wants complete inbound protection against spam, phishing, viruses and malware
Does not want to purchase additional hardware or servers
Prefers simple installation
Optionally, Microsoft Exchange / SBS / EBS server to install junk store Ability to specify additional servers in a later version
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Comprehensive Anti-Spam Service Addresses Customers’ Top Priorities
Save money: No additional hardware, software or servers to purchase
Full-featured, market leading protection against spam, phishing, viruses & malware Eliminates up to 98% of spam Reduces bandwidth consumption by removing
up to 80% of email threats before they ever enter your network
Enable with one mouse click – no need to redirect MX records or reconfigure network settings
Integrated, single point of management, configuration & reporting to manage in less than 5 minutes per week
Full quarantine*, with individual junk summaries
* - Full quarantine available with Microsoft Exchange, SBS or EBS Server
Comprehensive Anti-Spam Service
Why Upgrade To ADedicated Solution?
Regulatory / Corporate Policy & Compliance
Outbound Threat Protection
Multi-Layer Inbound & Outbound Anti-Virus
Encryption
Archiving
Customizable / personalized aggressiveness settings
Redundancy
Multiple LDAP
Managed Service Provider Features
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74
How It Works
1
2
3
4
5
SMTP traffic arrives at the SonicWALL network security appliance
The Comprehensive Anti-Spam Service checks the reputation of the Sending IP server in real-time using the Advanced Reputation Management (ARM) service. ARM receives real-time inputs from over 4 million endpoints worldwide to determine the reputation of servers that are sending email. Up to 80% of junk email can be rejected at the connection level, thus reducing overall processing by the network security appliance.
The remaining email is processed using the cloud-based Advanced Content Management (ACM) service. ACM service applies SonicWALL’s proven spam detection techniques.
Good email is delivered to the email server.
Optionally, junk email can be delivered to SonicWALL Junk Boxes on the email server and Junk Box Summaries for each user can be delivered as emails to each user.
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Licensing ModelNorth America Pricing – For Illustrative Purposes
SKU 1-year 3-years
Up to 10 users / 1 domain01-SSC-7577
$360 01-SSC-7582
$864
Up to 25 users / 1 domain01-SSC-7578
$750 01-SSC-7583
$1,800
Up to 50 users / 1 domain01-SSC-7579
$1,200 01-SSC-7584
$2,880
Up to 100 users / 2 domains01-SSC-7580
$1,800 01-SSC-7585
$4,320
Up to 250 users / 5 domains01-SSC-7581
$3,750 01-SSC-7586
$9,000
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Feature ComparisonAvailable on www.sonicwall.com
FeaturesAnti-SpamDesktop
ComprehensiveAnti-Spam
Service
EmailSecurityfor SBS
EmailSecuritySoftware
EmailSecurity
ApplianceAdvanced Reputation Management Sender IP reputation P P P P P DHA, DoS and NDR protection P P PAdvanced Content Management GRIDprint reputation services P P P P P SonicWALL GRID anti-virus P P P P P Patented phishing detection technology P P P P P Policy rules for users, groups or all users P P POptional services McAfee anti-virus with SonicWALL Time Zero P P Kaspersky anti-virus with SonicWALL Time Zero P P Email Compliance P PEasy Administration Installation and configuration time 10 minutes 10 minutes 1.5 hours 2 hours 1 hour Reputation auto-updates every 5 minutes Real time P P P P Anti-spam auto-updates every 5 minutes Real time P P P P GRID anti-virus auto-updates every 5 minutes P P P P Customize, schedule and email 30+ reports 4 reports P P P Automatic Multi-LDAP sync P P P Allow / deny all end-user controls P P P Per-user junk boxes P P P P P Junk button for Outlook® P P P Per-user anti-spam aggressiveness P P P P Per-user allowed / blocked lists P P P P Junk box summaries in 15 languages P P P Single sign-on P P PSystem Features Inbound & outbound in the same system P P P In-memory MTA for enhanced throughput P P P P Maximum domains supported Unlimited 5 Unlimited Unlimited Unlimited Scalable split-mode architecture P P P Clustering & remote clustering P P P Deployment platform Client Firewall Mail Server Windows Server ES Appliance Junk email blocking point Client Firewall Mail Server Mail Gateway Mail Gateway
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Customer Benefits vs. Postini(Cloud-based)
If you can click a box, you can set it up… Postini involves at least 25 steps, including changing MX records, and could take days Enable SonicWALL Comprehensive Anti-Spam Service with literally one mouse click
As email moves from an annoyance to a security threat… SonicWALL’s firewall can filter email, but Postini’s anti-spam service can’t filter security threats SonicWALL scans EVERY protocol and EVERY packet
How protected do you want to be? Postini has a lapse of “a few hours” between a new threat and the antidote SonicWALL’s GRID network of over 4 million business endpoints protect every SonicWALL email security customer in
real time against the latest threats
Ever receive large mail? Postini maximum size defaults to 200MB (300MB max) – over that limit? REJECTED! SonicWALL can scan ANY message size
Technical support? Postini offers small businesses online support only SonicWALL offers full three-tier tech support
How much spam do you want? SonicWALL’s 98% vs. Postini’s 95% effectiveness
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Customer Benefits vs. Barracuda(Appliance)
If you can click a box, you can set it up… Barracuda requires the purchase, installation and configuration of a separate appliance Enable SonicWALL Comprehensive Anti-Spam Service with literally one mouse click
As email moves from an annoyance to a security threat… SonicWALL’s firewall can filter email, but Barracuda’s anti-spam products can’t filter security threats SonicWALL scans EVERY protocol and EVERY packet
Who do you trust to protect you? Barracuda uses free, open source technology for their operating system, spam and antivirus SonicWALL’s Comprehensive Anti-Spam Service leverages the same engine as in its award-winning enterprise-class
email security software and appliances
How protected do you want to be? Barracuda updates against threats once per hour SonicWALL’s GRID network of over 4 million business endpoints protect every SonicWALL email security customer in
real time against the latest threats
Want to see your mail? Barracuda’s open source engine is known for its high false positive rate SonicWALL’s GRID network, Advanced Reputation Management and Advanced Content Management produce one of
the industry’s lowest false positive rates
Value your time? Spammers love Barracuda’s open-source technology, because they know how to avoid it. Barracuda requires
admins to constantly tweak and add new policies and rules to catch spam SonicWALL can be managed in less than 5 minutes per week
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SonicWALL GRID NetworkResponsible for all updates to Email Security solutions
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SonicOS 5.5 Updates
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Features Available in SonicOS 5.5
Networking Features Multi-WAN Phase 1 IP Helper Enhancements DHCP Enhancements DNS Rebinding Attack Prevention Asymmetric Routing Layer 2 Bridge Mode
(NSA 3500-E7500) Simple Certificate Enrollment Protocol
(SCEP)
User Enhancements SSO Enhancements Guest Services for non-wireless zones One time schedule
Redundancy and Reliability Active-Active UTM (E-Class) Probe enabled policy based routing Fail-to-Wire (E7500)
Virtual Private Networking (VPN) Route based VPN
Wireless Enhancements WLAN Layer 2 Bridge Mode
Solera Networks Integration Deep Packet Forensic
Logging and Replay
Copyright 2009 SonicWALL Inc. All Right Reserved.
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Platform support: SonicOS 5.5
E-Class NSA Series NSA E7500 NSA E6500 NSA E5500
NSA Series NSA 5000 NSA 4500 NSA 3500 NSA 2400 NSA 240
TZ Series TZ 210/210w TZ 200/200w TZ 100/100w
Copyright 2009 SonicWALL Inc. All Right Reserved.
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SonicOS 5.5 Platform/Feature Chart
Features TZ 100/100w TZ 200/200w TZ 210/210w NSA Series E-Class NSA Series
A/A UTM - - - - Yes
Multi-WAN Yes Yes Yes Yes Yes
Route Based VPN Yes Yes Yes Yes Yes
SSO Enhancement Yes Yes Yes Yes Yes
WLAN Layer 2 Bridge Yes Yes Yes Yes Yes
IP Helper Yes Yes Yes Yes Yes
DHCP Enhancement Yes Yes Yes Yes Yes
DNS Rebinding Attack Yes Yes Yes Yes Yes
SCEP Yes Yes Yes Yes Yes
Asymmetric Routing Layer 2 Bridge Mode
- - - Yes Yes
Guest Services Yes Yes Yes Yes Yes
One Time Schedule Yes Yes Yes Yes Yes
Probe PBR Yes Yes Yes Yes Yes
Fail-to-Wire - - - - Yes (E7500)
Solera Networks Yes Yes Yes Yes Yes
Copyright 2009 SonicWALL Inc. All Right Reserved.
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SonicPoints and Secure Wireless
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CONFIDENTIAL All Rights Reserved85 SonicWALL Confidential. Do not distribute in any form.
SonicWALL SonicPoint-N Dual-Band
2.4 GHz and 5GHz ChannelsThree 5 dBi dual-band diversity fixed
antennas
Completely managed through Security Appliance GUI (SonicOS 5.2 or higher)
Wall and Ceiling mountable
802.11d Support – Multi-country roaming for
power and channel adjustments
Multiple SSIDs using Virtual APs
Multiple Security options: IEEE 802.11i,
WPA, WEP
*When used with SonicWALL SSL-VPN appliance
Uses MIMO technology
3 TNC connectors for third party antennas
Powered using 802.3af PoE only!
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CONFIDENTIAL All Rights Reserved86
SonicWALL Clean Wireless Solution
Solution enablers: SonicWALL Network Security appliance
SonicWALL SonicPoint-N Dual-Band
SonicWALL Power over Ethernet (PoE) Injector Gigabit-N
SonicWALL Comprehensive Security Gateway Suite
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CONFIDENTIAL All Rights Reserved87
Distributed Enterprise Deployment
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CONFIDENTIAL All Rights Reserved88
Retail or Medical Deployment
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Active-Active UTM
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LAN Network
Copyright 2009 SonicWALL Inc. All Right Reserved.
Configuration
Attach the dedicated HA data link
Enable Active-Active UTM
Select the HA Data Interface The HA Data Interface can only be an unassigned interface
Primary
Backup
HA Link
HA Data Link
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CPU Utilization Example
Copyright 2009 SonicWALL Inc. All Right Reserved.
Utilization for both CPUs is displayed for the admin
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Multi-WAN
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Multi-WAN Enhancements
Provides WAN Load Balancing (WLB) for up to four WAN interfaces
Provides both physical and logical monitoring for all configured WAN interfaces
For more than two WAN’s Load Balancing options include: Destination Round-Robin Percentage-Based Policy based routing
Copyright 2009 SonicWALL Inc. All Right Reserved.
4 WAN Interfaces
Secure LAN NetworkSecure DMZ Network
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Route Based VPN
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Route Based VPN Terminology
Tunnel Interface: A Tunnel Interface can be defined between the two end-points of the tunnel. Static routes will be used to route traffic through the tunnel interface.
Note: The Tunnel Interface must be bound to a physical interface and the IP address of that physical interface is used as the source address of the tunneled packet.
New York10.0.1.0/24
San Francisco 10.0.0.0/24
Tunnel Interface: RTB1Gateway 67.14.10.12
Tunnel Interface: RTB1Gateway: 206.13.31.12
X1 IP: 206.13.31.12 X1 IP: 67.14.10.12
Miami 10.0.2.0/24
X1 IP: 208.13.10.2Tunnel Interface: RTB2Gateway: 67.14.10.12
Tunnel Interface: RTB1Gateway: 206.13.31.12
Tunnel Interface: RTB2Gateway: 208.13.10.2
Tunnel Interface: RTB2Gateway: 208.13.10.2
Copyright 2009 SonicWALL Inc. All Right Reserved.
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WLAN Layer 2 Bridge Mode
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Layer 2 Bridge Mode: An interface placed in this mode becomes the Secondary Bridge Interface to the Primary Bridge Interface to which it is paired. The resulting Bridge-Pair will then behave like a two-port learning bridge with full L2 transparency, and all IP traffic that passes though will be subjected to full stateful and deep-packet inspection.
Configuration Options Supported on the internal radio of the TZ 100w, 200w, 210w
TZ 100/200/210 Series, NSA, E-Class NSA appliances with SonicPoints
About WLAN Layer 2 Bridge Mode
Copyright 2009 SonicWALL Inc. All Right Reserved.
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SSL-VPN
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CONFIDENTIAL99
The Products & PositioningE
nter
pris
e
SonicWALL SSL-VPN 200
SonicWALL SRA 4200
SonicWALL Aventail SRA EX7000
NSA E-Class UTM
SM
B
EASY ACCESS ACCESS CONTROL (GRANULAR POLICY)Emphasis of Customer Need
Mid
Tie
r
Integrated Solutions UTM + SSL VPN
Dedicated SSL VPN Solutions
SonicWALL Aventail SRA EX6000NSA UTM
TZ UTM
Hybrid VPN Target Market• Customer: SME• Required characteristics:
• Primarily network level access• Dominantly Windows support• Cost effective
• Competition: Cisco
SMB SSL VPN Target Market• Customer: SMB• Required characteristics:
• Easy to manage/use• Versatile (broad
platform support)• Cost effective
• Competition: Barracuda, Watchguard, Microsoft
E-Class SSL VPN Target Market• Customer: Mid tier, Enterprise• Required characteristics:
• Easy to use• Versatile (broad platform support)• Strong policy management• Industry recognition / certification
• Competition: Juniper, Citrix, F5, Array, Check Point
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CONFIDENTIAL100
Web Application Firewall
Web Application Firewall is a security technology that protects Web applications from attacks such as cross-site scripting, SQL injection, etc
Market adoption has been slow but is accelerating due to compliance mandates Option 2 in PCI-DSS v1.1 requirement 6.6 suggests implementation of a
WAF in front of Web applications
Major players are producing SMB offerings – Barracuda, Microsoft, Breach
In the 8 months that WAF has been available as a technology preview (firmware v3.5), there has been +500 activations
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CONFIDENTIAL101
Virtual Assist
SonicWALL Virtual Assist opens up the possibility for a technician to provide on-demand technical
assistance for laptop or desktop issues to a customer via a Web browser. Virtual Anywhere
Runs on all SSL VPN sollutions
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Q&A
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Thank You!