sonic automotive sahstephens20june20conference20presentation
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Cautionary Notice Regarding
Forward-Looking Statements
• This presentation contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
• These forward-looking statements are not historical facts, but only predictions by our company and/or our company’s management.
• These statements generally can be identified by lead-in words such as “believe,” “expect” “anticipate,” “intend,” “plan,” “foresee” and other similar words. Similarly, statements that describe our company’s objectives, plans or goals are also forward-looking statements.
• You are cautioned that these forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among others, factors that could materially adversely affect actual results and performance include those risk factors that are listed in Sonic Automotive’s Form 10-Q for the quarter ended March 31, 2008.
Sonic Automotive, Inc.
• #298 among the Fortune 500
• $8.3 Billion in Revenues
• Brand and Geographic diversity– 168 franchises
– 32 collision repair centers
– 33 vehicle brands
– 15 states
– 26 metro markets
Major metro area served
North/West Division – 41.4%
South/East Division – 58.6%
Percent of Total Revenues
Strategic Progression2008
• Expense Control
- Advertising
- Variable Comp
• Store Financial Modeling
• Leverage Reduction
• Growth Initiatives
- Pre-owned
- F&I and Fixed Ops
• Portfolio Enrichment
• Regional Infrastructure
• Corporate Infrastructure:
- Treasury
- Profit Analysis
- Project Management
• Refine Capital Allocation
2004-2007
• Used Vehicle
Strategy –
Phase II
• F&I Strategy
• Digital Marketing
• Fixed Operations
• Capital Allocation
•Associate Training
Sonic Sales Mix of Select Brands (% of Total Revenue)
6.7%7.9%
3.8%
9.5%
0.0%
6.8% 6.7%
23.2%
13.5%
11.2%
6.1%
18.7%
9.5% 9.5% 9.4%
6.9%
Honda Toyota Lexus BMW Mercedes Cadillac GM (excl.
Cadillac)
Ford
FY 1999 FY 2007
• Actively manage brand portfolio to stay ahead of market trends
Portfolio Enrichment Strategy
Focus on brands with higher margins and higher growth potential
Percent of Total Revenues within Division
4% 29% 67%
27% 24% 49%
7% 33% 60%
0% 20% 40% 60% 80% 100%
CA Only
Eastern
Western
Domestic Import Luxury
Geographic Brand Mix
Used Vehicle Strategy
Trade Desk
Phase II – In Process
Phase III
Web-Tail
Maximize Margin
Volume Growth
Increased ProfitabilityRight inventory, Right Location, Right Price
On-line
Branding
Virtual Lot
Sonic “Auto
Pilot”
Optimizing
Inventory
Market Shift to
Consumer
Control
Basic Process rollout (best practices)
Less Wholesale/Keep more trades
Common Technology (S.I.M.S) Inventory
Control
Process
Standardization
Phase I - Complete
Used to New Ratio
47% 48%
52%
64%
40%
45%
50%
55%
60%
65%
70%
2005 2006 2007 Q1 2008
Used Vehicle Unit Trend
63%
55%
52% 52% 55%
60%
37%
45% 48% 48%
45% 40%
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2003 2004 2005 2006 2007 Q1 2008
Retail Units Wholesale Units
Phase I Objectives:
• Getting the basics right
• Retain more trades for retail
• Technology introduction
Phase II Objectives:
• Trade desk
• Improve pricing
• Getting the right inventory at the
right place at the right price
$1,191
$1,009
$1,118
$578
$814
$907
$733
2001 2002 2003 2004 2005 2006 2007
50.5%
45.8%
50.1%
49.1%
48.3%48.6%
47.4%
2001 2002 2003 2004 2005 2006 2007
REVENUE ($ in millions)
Parts, Service and Collision Repair
Grow service capacity in high margin brands
Operating Initiatives
Continue to expand service stall capacity
GROSS MARGIN RATE
Finance and InsuranceProfit per Unit (excluding fleet sales)
Continue training on Electronic Menu
Focus on extended Service Agreements to Drive Product Penetration
$938
$939$925 $929
$953
$1,004
$1,078
2003 2004 2005 2006 2007 Q1
2008
Associate Training Initiative
Certified Professional
Chartered Professional
Master Professional
Sonic Learning and
Development Strategy
Written Communication:
Reference material, self-study,
career planning
Video Learning – Role
playing activities, specific job
duty training
Web-Based Learning –
Interactive course presentation
Live Training – Hands-on
training, small group activities
Sonic Training Certification Levels
Phase 1 Marketing Plan
Traffic Generation
Merchandising
Action
Search Engine
Optimization -
Organic
Search
Engine
Marketing Advertising
Inventory
Online Service
AppointmentVideo
Information
Dealership Sales Team
Drive more
traffic
through more
targeted
marketing
Build customer
friendly websites
that create
engagement
Deliver the
offer – buy here,
buy now!
Fulfill the customer
experience through
disciplined Sales
Process
Parts & Body
shop
Prudent, Opportunistic Acquisition Growth
Consistent Leverage and Balance Sheet Management
Shift to Owning More Real Estate to Take Advantage of
Lower Financing Rates
Disciplined Capital Allocation and Capital Expenditures –
Invest Money Where We Make Money
Financial Strategy
Financial Performance(amounts in millions, except per share data)
2007 2006 2008 2007
Revenue $8,337 $7,985 $1,901 $1,883
Gross Profit $1,291 $1,228 $306 $298
– Margin 15.5% 15.4% 16.1% 15.8%
Operating Profit
– Amount $296 $262 $55 $61
– Margin 3.6% 3.3% 2.9% 3.2%
Net Income
– Continuing Operations $114.8 $96.8 $18.0 $22.3
– Total Operations 95.5 81.1 14.2 20.0
EPS
– Continuing Operations $2.54 $2.18 $0.44 $0.49
– Total Operations 2.13 1.85 0.35 0.44
YTD Q1
7
(1) Includes Q2 2006 pretax charge of $27.6m.
Same Store Revenue Growth
(8.2%)
11.5%
0.7%
5.9%
(2.9%)
(23.5%)
(4.0%)
New Used Fixed
Operations
F&I Sub Total Wholesale Total
(0.7%)
9.8%
3.0%
9.1%
1.9%
(14.9%)
0.9%
New Used Fixed
Operations
F&I Sub Total Wholesale Total
FY 2007
Q1 2008
SG&A Expenses as % of Gross Profit
2003 2004 2005 2006 2007 Q1 2008
All Other SG&A Rent
6.0%
71.9%
8.0%
•Continued improvements in compensation and other operating expenses
•Favorable brand mix should continue to improve this metric
6.9%7.4%
71.0% 68.9% 68.8%
77.9% 77.9%76.3%
(1) Excludes Q2 non-cash charges
(1) 66.8%
76.8%74.9%
7.1%
66.8%
8.4%
79.3%
Capitalization
54.0%
60.6%57.6%
53.7%53.7%
41.3%
43.6%
39.5%
39.4%
46.0%
2005 2006 2007 Act Q1 2008 Pro Forma
Q1 2008Equity Debt Mortgages
46.3%42.4% 46.3%Debt to Cap With Mortgages
2.9% 2.7% 5.0%