the so…[very good]team

@marklochrie @clmdigital @clareasmud @richvick

GAMIFYING NEWS throughSOCIAL PLATFORMS

so… IS A FRAMEWORK APP that provides media outlets the flexibility to customize content based on crowd curation.

so… WHAT’S the NEED?

so…who is the TARGET AUDIENCE and what is

the ROUTE to MARKET?

PRIMARY MARKET: 18 – 35 year olds

NICHE MARKET: Younger audience 16 – 18

NICHE MARKET: Older audience

So how much will cost the end

user?

NOTHING

£0.00

“APP MONETIZATION to get tougher still, with research analysts Gartner predicting 94.5% of downloads will be free by 2017.”

Natasha Lomas - TechCrunch (2014)

WHITE LABEL

THREE TIER LICENSES

TIER ONE: FREE (so-new branded + adverts)

TIER TWO: WHITE LABEL (your own branding + adverts)

TIER THREE: WHITE LABEL (no adverts + analytics)

TIER ONE: FREE

TIER TWO: £500 p/m

TIER THREE: £1000 p/m

WHAT are we ASKING for?

so… £150k to fund our product development to market.

so…[surf the wave]today

so… [any questions?]

@marklochrie @clmdigital @clareasmud @richvick