#solopr transcript 4/27/2016 · 2016. 4. 27. · tmariepr 1:53pm via hootsuite rt @solopr: the next...

#solopr transcript – 4/27/2016 Page | 1 For more information and resources, visit http://soloprpro.com/

#SoloPR Transcript – 4/27/2016

Q1: What guidelines do you use in accepting or declining pro bono work?

#solopr

Q2: Are there limits on time or value of work that you use? #solopr

Q3: Considering Prince tribute backlash should brands just remain silent

about current events? #solopr

Q4: How do you recover from a major mess-up with a client? #solopr

Q5: How do you make sure clients remember the breadth of your services?

#solopr

Q6: Are we overdoing it on millennial marketing? #solopr

Q7: Is there a gender pay gap for solopreneurs? #solopr

Transcript follows in reverse chronological order:


dariasteigman 2:01pm via TweetDeck

Urged on & inspired by @KarenSwim, I'm buildng a video / livestream plan for my

business. So stay tuned. #solopr

KarenSwim 1:56pm via Hootsuite

I have committed myself to using video, scary but exciting. That's my share, what is

yours? #solopr

SoloPR 1:54pm via tchat.io

Thank you everyone for taking time out of your insanely busy day to chat, we appreciate

you! #solopr


In our last few minutes, feel free to open share! #solopr

TMariePR 1:53pm via Hootsuite

RT @SoloPR: The next Twitter chat is May 11, 2016 at 1pm ET #solopr


RT @KerryModcom: A4: Be accountable/take responsibility and immediately start

working on a solution. #solopr

BernadetteDavis 1:53pm via Twitter Web Client

The #solopr group helps a lot with this (pay rates), particularly the closed FB discussions.

I don't often weigh in, but am taking notes. A7

http://twitter.com/dariasteigman

http://twitter.com/dariasteigman/status/725384423298883584

https://hootsuite.com/dashboard


http://twitter.com/KarenSwim

http://twitter.com/KarenSwim/status/725383063300100097


http://twitter.com/SoloPR

http://twitter.com/SoloPR/status/725382567394971649





http://twitter.com/TMariePR

http://twitter.com/TMariePR/status/725382381008490496







http://twitter.com/BernadetteDavis

http://twitter.com/BernadetteDavis/status/725382252327108609




The next Twitter chat is May 11, 2016 at 1pm ET #solopr


Great topics today. Lots of #solopr food for thought. With a dash of empowerment

thrown in.


As we wind down, I want to remind everyone that we chat on the hashtag all week long.

Please share your stories, tips using #solopr

KerryModcom 1:51pm via Twitter Web Client

Love this! RT @dariasteigman: A7. But as women biz owners we also have a role in how

we demand our value. The #solopr group helps. :)


What Daria said. #solopr twitter.com/dariasteigman/…


RT @KarenSwim: A5. I use my invoices for messages about services, automatic

reminder #solopr

KarenSwim 1:50pm via Twitter Web Client

RT @dariasteigman: A7. Much of it is structural. But as women biz owners we also have

a role in how we demand our value. The #solopr group…










http://twitter.com/KerryModcom

http://twitter.com/KerryModcom/status/725381939830513664






https://t.co/TMBmryBk6b











A7. Much of it is structural. But as women biz owners we also have a role in how we

demand our value. The #solopr group helps. :)


True RT @KerryModcom: A5: If you're positioned as a go-to problem solver, I've found

they've approached me for much more. #solopr


RT @dariasteigman: A5 I blog for this purpose. It's away for me to explore new stuff &

to showcase my smarts, breadth of expertise. #solopr


A7: Gender unfortunately seems to play a role when it comes to trust and respect re:

advice/ideas. #solopr

TMariePR 1:49pm via Twitter Web Client

RT @KerryModcom: A5: If you're positioned as a go-to problem solver, I've found



Yes, me too RT @KerryModcom: A7: Have witnessed (and heard from other women) re:

more respect shown for men at the table. #solopr


Q5: I believe when it's necessary some need to be placed in remembrance! #SoloPR




























A7: Have witnessed (and heard from other women) re: more respect shown for men at the

table. #solopr


Hello @TMariePR you're right on time! #solopr

luannsaid 1:47pm via Hootsuite

Good question! I'd say yes but I know plenty of men who freelance for peanuts. #solopr

twitter.com/SoloPR/status/…


A7. Sadly, yes, and more prevalent in certain industries #solopr


coming in late.. but hey @SoloPR fam #SoloPR


Possibly (using the term widely). But I suspect it depends on what segment. #solopr



Hi @BernadetteDavis would love to hear your thoughts on it too! #solopr








http://twitter.com/luannsaid

http://twitter.com/luannsaid/status/725380960552890368


https://t.co/iyalcNP7gv











https://t.co/Z0q1qYQ7Ul







Agree @KerryModcom as a member of the ignored segment! #solopr


Hmm. Interesting question from #solopr twitter.com/SoloPR/status/…


RT @dariasteigman: A5 I blog for this purpose. It's away for me to explore new stuff &

to showcase my smarts, breadth of expertise. #solopr


Q7. Is there a gender pay gap for solopreneurs?

#solopr


Moving on to Q7! #solopr

KristK 1:44pm via Twitter Web Client

RT @SoloPR: Q6. Are we overdoing it on millennial marketing?

#solopr


@luannsaid Gotcha! Some orgs have not realized their writers do things like whitepapers

and outsource to someone else #solopr








https://t.co/C9vIKXdvRL











http://twitter.com/KristK

http://twitter.com/KristK/status/725380166575218688









RT @KarenSwim: A6. A resounding yes! So much focus on reaching one segment of the

population, unnecessary and myopic #solopr


A6: To the exclusion of other generations (esp. Gen X) that are being ignored completely.

#solopr


A6. A resounding yes! So much focus on reaching one segment of the population,

unnecessary and myopic #solopr


@SoloPR I'm lucky. Since I'm writing only now, if it involves words, my clients ask me

to do it. PR is much more abstract. #solopr


Q6. Are we overdoing it on millennial marketing?

#solopr


Yes, esp when applying it in context to their work @KristK: A5: I occasionally mention

past projects, other client work. #solopr


























I ❤ This.

#solopr twitter.com/KerryModcom/st…


To @KerryModcom's point, it's awesome when clients turn to you for problems, even if

you have to refer #solopr


A5 I blog for this purpose. It's away for me to explore new stuff & to showcase my

smarts, breadth of expertise. #solopr


Love RT @KerryModcom: A5: If you're positioned as a go-to problem solver, I've found



A5: If you're positioned as a go-to problem solver, I've found they've approached me for

much more. #solopr


@luannsaid How do you make sure they know all of the types of projects you handle?

People have short memories! #solopr


Great point.

I do use this approach, though probably not as often as I should. #solopr

twitter.com/KristK/status/…


https://t.co/KI2JHX8z2J






















https://t.co/u22EEnNOUZ



A5: No answer since I stopped PR consulting 3 yrs ago to ghostwrite only. I still love

saying, "Nope! I don't do that anymore!" #solopr


A5. Another reason to blog, do presos and/or write client newsletters #solopr


Badly?

I find it a tough balancing act to do that while not sounding like I'm pushing for more &

more. #solopr twitter.com/SoloPR/status/…


Good tip RT @KristK: A5: I occasionally mention past projects, other client work,

presentations. #solopr

KristK 1:37pm via tchat.io

Great idea! RT @KarenSwim: A5. I use my invoices for messages about services,

automatic reminder #solopr


A5: I occasionally mention past projects, other client work, presentations. #solopr


RT @KristK: A4: Pick up the phone, inform client and apologize. Have plan, recs to fix

situation. Then write the email. Not a text/tweet. ##solopr










https://t.co/jUJN1YXdF3


















A5. I use my invoices for messages about services, automatic reminder #solopr


RT @SoloPR: Q5. How do you make sure clients remember the breadth of your services?

#solopr


A4: Pick up the phone, inform client and apologize. Have plan, recs to fix situation. Then

write the email. Not a text/tweet. #solopr


Q5. How do you make sure clients remember the breadth of your services?

#solopr


Speaking of pain, when a client hires someone else to do something you offer, ouch!

Next Q deals with this situation #solopr


Lol! RT @KristK: A4: ready to learn from others since I don't have any personal

knowledge of such things (Snark). #solopr


Ha! We know a few! RT @luannsaid: A4: Hire a solo crisis comm expert! ASAP! :)

#solopr



























A4: ready to learn from others since I don't have any personal knowledge of such things

(Snark). #solopr


A4: Hire a solo crisis comm expert! ASAP! :) #solopr


THIS >

If it's unfixable, then the rel'ship was a problem to start. #solopr

twitter.com/KerryModcom/st…


A4. Painful, but you have to own up and fix it. #solopr


RT @SoloPR: Q4. How do you recover from a major mess-up with a client?

#solopr


Great advice! RT @KerryModcom: A4: Be accountable/take responsibility and

immediately start working on a solution. #solopr


A4 Apologize. Own the error & move on. #solopr










https://t.co/s3eogjlmFn
















makasha 1:31pm via Twubs

RT @KerryModcom A4: Be accountable/take responsibility and immediately start

working on a solution. #solopr


A3: Respect the moment, recognize the public sentiment and respond only when doing so

makes sense. #solopr


A4: Be accountable/take responsibility and immediately start working on a solution.

#solopr


@luannsaid The people-powered ones, yes. I agree. But from brands, it's not "their"

footage or memories. #solopr


True for also knowing when to stay quiet @KristK: A3: Monitoring and listening are

crucial.#solopr


RT @dariasteigman: @KristK Key word is "opportunities." Because not every breaking

news event is about you. #solopr


http://twitter.com/makasha

http://twitter.com/makasha/status/725376743977132032

























@KristK Key word is "opportunities." Because not every breaking news event is about

you. #solopr


Q4. How do you recover from a major mess-up with a client?

#solopr


@dariasteigman I don't know. I appreciate all the "fancy graphics" and old footage

everyone's digging up on Prince, though. #solopr


Great discussion!

#solopr


A3: Monitoring and listening are crucial. Helps you identify opportunities #solopr


Agree @dariasteigman in this situation would have been more effective to share his

picture, make the share about him not your co. #solopr

JustLakeshia 1:26pm via Twitter Web Client

RT @KerryModcom: A3: They're at risk of looking like either bandwagon jumpers (a

positive story) or tasteless/insensitive (neg). #solopr





















http://twitter.com/JustLakeshia

http://twitter.com/JustLakeshia/status/725375683069882368






@KarenSwim Exactly. Especially where it's a tragedy, talk -- don't create a fancy

graphic. #solopr


Yes! If you can't walk it say nothing RT @luannsaid: #solopr A3 Not at all! But be sure

not to exploit for profit...it's a fine line.


RT @dariasteigman: People aren't stupid. If it's not authentic, natural (to your brand), just

shut up. #solopr twitter.com/SoloPR/status/…


RT @KarenSwim: A3. If you're going to comment, be human, step from behind the

brand and communicate like a person #solopr


Exactly! RT @KristK: A3: Just because there's a trending hashtag or breaking news,

doesn't mean your org needs to speak up #solopr


RT @KristK: A3: Just because there's a trending hashtag or breaking news, doesn't mean

your org needs to speak up #solopr


A3. If you're going to comment, be human, step from behind the brand and communicate

like a person #solopr











https://t.co/Ps3KR3Rb1N


















#solopr A3 Not at all! But be sure not to exploit for profit...it's a fine line.


@KristK Dang it. And here I was all ready to release my doves cry / purple rain

campaign. #solopr


Yes! RT @KarenSwim: A3. Some make the mistake of using news, death, etc as a

branding moment and it should not be IMHO #solopr


RT @KristK: A3: Just because there's a trending hashtag or breaking news, doesn't mean

your org needs to speak up #solopr


A3: Just because there's a trending hashtag or breaking news, doesn't mean your org

needs to speak up #solopr


RT @KerryModcom: A3: They're at risk of looking like either bandwagon jumpers (a

positive story) or tasteless/insensitive (neg). #solopr


People aren't stupid. If it's not authentic, natural (to your brand), just shut up. #solopr



























https://t.co/Ps3KR3Rb1N



Key words from @KristK: Strategic, systematic #solopr


A3: They're at risk of looking like either bandwagon jumpers (a positive story) or

tasteless/insensitive (neg). #solopr


MT @dariasteigman: I think brands need to stop newsjacking. First, make sure it's

relevant to your brand. Then comment. #solopr

FreelanceAustin 1:24pm via Hootsuite

RT @SoloPR: Considering Prince tribute backlash should brands just remain silent about

current events?

#solopr


A3: @Newseum shared its Rapid Response Team approach during a @PRSANonprofit

teleseminar yesterday. Strategic, systematic #solopr


A3. Some make the mistake of using news, death, etc as a branding moment and it should

not be IMHO #solopr













http://twitter.com/FreelanceAustin

http://twitter.com/FreelanceAustin/status/725374993157251074














A3. Not necessarily, always the safe route but they can participate effectively by making

it less about them #solopr


RT @SoloPR: Q3 Considering Prince tribute backlash should brands just remain silent

about current events?

#solopr


@SoloPR Great Q! I think brands need to stop newsjacking. First, make sure it's relevant

to your brand. Then comment. #solopr


RT @luannsaid: A2: If I can give an hr of consulting, that's fine. But no "take home"

writing/pr projects that are pro-bono. #solopr


Q3 Considering Prince tribute backlash should brands just remain silent about current

events?

#solopr


A2: If I can give a friend an hr of consulting, that's fine. But no "take home" writing/pr

projects that are pro-bono. #solopr


Next question inspired by post from @mdbarber barbergp.com/purple-rain-an… #solopr























https://t.co/Ha8hDnKkYh




Great insight on Q1 and 2, stand by for Q3 #solopr


A2: I'll occasionally take on a client at a deep discount, but rarely free. They need skin in

the game. #solopr


Like this! RT @luannsaid: A1: Stepped away from pro bono. Now volunteer in ways I

don't do professionally (like hard labor!) #solopr


RT @KristK: A2: I don't have defined limits for pro bono work. But some orgs will take

advantage and need to be told that enough is enough.#solopr


@luannsaid That's mostly my approach as well. Maybe minus the hard labor. #solopr


@luannsaid I am proud of you and you are missed! #solopr


A2: I don't have defined limits for pro bono work. But some orgs will take advantage and

need to be told that enough is enough. #solopr




























A2. Not necessarily, if I volunteer I am choosing and happy to serve #solopr


A1: Stepped away from pro bono. Now volunteer in ways I don't do professionally (like

hard labor!) #solopr


Yes. More on time, b/c that's a clue on whether it's added value or me working for free.

#solopr twitter.com/SoloPR/status/…


RT @SoloPR: Q2. Are there limits on time or value of work that you use? #solopr


Great point and so true RT @SoloPR: Q2. Are there limits on time or value of work that

you use? #solopr


BINGO >>

#solopr twitter.com/KarenSwim/stat…


Q2. Are there limits on time or value of work that you use? #solopr










https://t.co/ehOI8XAFVc












https://t.co/jfzqjcMWLU






A1: Pro bono work often gives comms pros an opp to take risks. Love the Ad Council's

campaigns and creative expression. #solopr


Follow on question coming up #solopr


RT @KarenSwim: If the ask is really an org trying to get free work, always a "no" for me

#solopr


RT @dariasteigman: Has to be for a good cause. It's a biz decision (not a social good) if

it's for biz purposes. #solopr twitter.com/SoloPR/status/…


RT @KristK: A1: I limit pro bono work to non-profits and good causes I care about.

Don't need "exposure" or comped ads to build my business#solopr


If the ask is really an org trying to get free work, always a "no" for me #solopr


Has to be for a good cause. It's a biz decision (not a social good) if it's for biz purposes.

#solopr twitter.com/SoloPR/status/…















https://t.co/ouNMHtQt6X











https://t.co/ouNMHtQt6X



Smart! RT @KerryModcom: A1: If it aligns with my values and furthers the social good

(i.e., a cause I believe in). #solopr


I like that RT @KristK: A1: I know agencies, #solopr pros who have very structured

programs for giving back


A1: If it aligns with my values and furthers the social good (i.e., a cause I believe in).

#solopr


A1: I know agencies, #solopr pros who have very structured programs for giving back


RT @KristK: A1: I limit pro bono work to non-profits and good causes I care about.

Don't need "exposure" or comped ads to build my business#solopr


Always skeptical when asked, prefer choosing how and how much I volunteer #solopr


A1: I limit pro bono work to non-profits and good causes I care about. Don't need

"exposure" or comped ads to build my business. #solopr



























@SoloPR @KristK Yup. Nothing sneaks by you two. I'm laughing too. Those who

snoozed, definitely lost out.

#solopr


RT @SoloPR: Q1 What guidelines do you use in accepting or declining pro bono work?

#solopr


@KristK @dariasteigman I am dying laughing too! #solopr


Q1 What guidelines do you use in accepting or declining pro bono work?

#solopr


@dariasteigman laughing hysterically. and cughing. #solopr


Count me fashionably late. (And with a computer that's really slow & prone to missing

letters as I type.) #solopr





























@dariasteigman Ahem you mean count right? Lol! #solopr


We will allow just a few more seconds for others to join and then dive in #solopr


@dariasteigman Ha! Yes it is Wednesday! #solopr


It's #solopr day? I'm so confused. But joining now.


Hi @KristK so glad you could join! #solopr


Howdy to my #solopr pals! I'm Kristie from the lovely MS Gulf Coast (25 yrs exp, 12+

as indy, APR, and Tulane PR instructor).


Even if you plan to listen only, let us know you're here by introducing yourself. #solopr


We will allow everyone a few minutes to settle in and join. #solopr




























Hi @KerryModcom! #solopr


Kerry here from sunny Alberta, Canada (15+ yrs exp; 5+ yrs solo) #solopr


If you’re new to chatting, we suggest using a tool like tchat.io – makes it easier to keep

up. Remember to use the #SoloPR hashtag!

#solopr


If you’re joining, please introduce yourself. This is @KarenSwim of soloprpro [dot] com.

#solopr


It’s time for this week’s #solopr chat, for #freelance consultants in #PR, #socialmedia

and related fields!






















#solopr transcript 4/27/2016 · 2016. 4. 27. · tmariepr 1:53pm via hootsuite rt @solopr: the next...

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