SOLAR-POWERED MOBILE PHONE BATTERY

Group – 1

Section –BGurupada Mishra 12202079Dipti Ranjan Bhoi 12202077

Aveek Saha 12202072Barun Kumar 12202244

Jagmohan Pattnaik 12202081Abhishek Pratap Singh 12202063

INTRODUCTION The Solar-Powered Mobile Phone Battery is a product which is totally new

to the society and from this the customers will be deeply benefited . The product is very much easy to handle and the functionality of this product is not very complex . It is both eco-friendly and will have no negative impacts on the consumers health.

OBJECTIVES To create product awareness among consumers like long distance

travelers, for villagers who are found of mobile phone but not able to use it due unavailability of electricity in their village and also for defense people.

To create multiple distribution channels, so that the product reach the consumer just in time.

To achieve breakeven in the initial year of its inception.

BENEFITS It is clean , clear and easy to use.

It maximize the life of battery-- because solar energy produce direct D.C power when exposed to sunlight. This is exactly the same what your battery want. By saturating the lead plates with this pure D.C electrons in a slow and steady manner on a daily basis.

Low maintenance -- Since solar battery consumes no fuel , no other additional parts to wear out , there are no need of any maintenance.

NEW PRODUCT STRATEGY

IDEA GENERATIONDue to shortage of electricity in rural

areas , the chargeability of cell phones has becomes a major issue in the market.

Our product is basically targeted to the rural customers who are suffering from this issues.

Depending on the purchasing power parity of the customers , our product is very cheaply priced , so that the customers can avail it easily.

Customers

Employees

Distributors

Vendors

Competitors

R & D

Consultants

Sources ofNew-Product

Ideas

IDEA SCREENING Marketing factors:

Potential Market size. Relationship to competing products. Access to suitable physical distribution

system. Fits into acceptable pricing structure.

Production factors: Compatibility with existing product lines. Availability of technical skills to produce

the products. Agreement with any legal requirements. Cost and availability of new resources

required.

• Development Factors:• Available time and human

resource.• Development difficulties and risk

of failures.• Financial Factors:

• Compatibility of production cost with financial resources.

• Capital investment resources needed and available.

BUSINESS ANALYSIS

In the initial stages the expected market demand is 60-70%.

Mobile phone sales in India grew by 16 per cent to 218 million units in 2012 , on the back of rising demand for smartphones, a study by market research group IDC said.

The expected market growth is 10-20% .

The factors responsible for the growth of our product: Electricity. Political intervention. Health awareness.

DEVELOPMENT We want to start from some rural areas and we want to penetrate to other

semi urban areas having potential demand.

Initially we will focus on preliminary promotion activities keeping the price factor in mind and strengthening the distribution strategy , as the product will be entering into the rural market.

The packaging , branding and labelling does not need much attention which will ultimately help us in minimizing the cost of production.

TEST MARKETING We will be testing our product in some rural areas of Orissa , in which we

will target the following prospects : Small mobile retailers , recharge shops . Our company employees and limited numbers of customers. Creating a good distribution channel by allowing discounts and giving incentives

to wholesaler , retailers for better cross selling of our products.

COMMERCIALIZATION

We will directly go to the customers and give product specific demonstration and will distribute brochures and leaflets to various retailers , distributors and even in small kirana stores .

Local Newspaper ads. And other print medias.

Direct Marketing: Employment of aggressive sales force to increase brand awareness and direct sales.

Bulk sales: Targeting mobile phone companies in a tie up to sell our product through its distribution channels.

Promoting our products in various mob gathering places like melas , local festivals.

More than everything we will focus on word of mouth publicity by providing excellent product and services at affordable prices

Thank

You