solar energized fencing for agriculture and security
TRANSCRIPT
Solar Energized fencing for Agriculture and security
Douze Agri Research Pvt Ltd
1
Company Details
Company Name: Douze Agri Research Private Limited
CIN: U01100RJ2017PTC059402
GSTN: 08AAGCD4102P1ZJ
Address: Om-Ali filling station, Reodar, Sirohi, Rajasthan 307514
2
Introduction:
Problem ? Solution !! Current Status
Destruction of crops by livestock and wild animals
Solar Based Fence Energizer and alarming system
Selling on Indiamart, Amazon and Flipkart
Development of safe and smart fence for agriculture
Future aim
3
Picture and youtube link for the SFE products
4
Product Name Area covered Youtube link
Douze KR Gold, SFE 10 Hectare https://www.youtube.com/watch?v=mJPXneDkh1w
Douze Maruti, SFE 30 Hectare https://youtu.be/drfBf6tpdIA
Douze Kiran, SFE 50 Hectare Under R&D
MRPs of SFEs and their accessories listed separately(Amazon/Flipkart/IndiaMart)
55
Product Name Details Amazon ASIN MRP
Douze KR Gold SFE, 10 Acre B08FFP42PW 3,199 INR
Douze Maruti SFE, 30 Acre B08FFQJ3LR 3,799 INR
Douze Battery 12V 12Ah B08JHW8R56 1,600 INR
Douze Solar panel 40 Watt B091FDBVLF 1,800 INR
Douze Adapter 12 V, 5.5 Amp B091D1TTTD 600 INR
Product Name Type MRP
Fence Wire Galvanic/Normal 120/80 INR per Kg
Fencing pole Fibber/Cemented 1,200/600 INR per piece
Insulator PCB/Ceramic 10/6 INR per piece
Fence Warning Indicators LED 400 INR
SFEs with all accessories
• Free installation
• 20 % off on MRPs with (SFE + Solar panel + battery + Wire + warning board + Insulator + cement poles )
• Currently we have fixed 8000 INR for SFEs with all accessories
(10 Hectare in Rajasthan)
• Three years warranty on SFEs
• Six months warranty on Battery
• 07 Days replacement/full cash back by Amazon
• Exchange offers with higher SFEs
6
Difference between Solar Fence Energiser (SFE) and Electric Fence Energiser (EFE)
• SFE has only solar charging system to charge the battery
• Maximum 12V/35 Amp battery with 50 Watt Solar panel are allowed to step-up the voltage
• Intervals of One to Two Seconds between two successive electric pulses.
• Warning:: NO ELECTRIC INPUT TO THE CIRCUIT, It might be lethal.
7
SAY “NO” TO EFE. SORRY WE DON’T SELL EFE
Bureau of Indian Standard (BIS) certificationSafety of Household and similar Electrical
Appliances – Electric Fence Energizers (EFE)
• EFE safety certification by BIS: IS 302-2-76: 1999
• Reference BIS document No.- PM/ IS 302-2-76/ 1/ February 2021
• Download literature from:: https://bis.gov.in/wp-content/uploads/2021/02/PM_IS_302_2_76_V1_16022021.pdf
8
NABARD Recommendations & Guidelines
• Recommendation:: Solar Power Fencing For Crop Protection From Monkey Menace And Domestic / Wild Animals In Himachal Pradesh, https://www.nabard.org/demo/auth/writereaddata/ModelBankProject/1612162331Solar_Fencing_(E)_in_Himachal_Pradesh.pdf
• Guidelines:: Nabard's Guidelines for Solar Electric Fencing, https://www.newswire.com/nabard-s-guidelines-for-solar-electric/17643, Newswire, Jan 2010
9
Subsidy on SFEsfor farmers
10
Reference: https://pib.gov.in/PressReleasePage.aspx?PRID=1630656
50% subsidy on SFEs
Business model:
Small Agrimachines
assembly by commission based
employee
Listed on Amazon + Flipkart + Indiamart
Advertisement on Paid Facebook and Indiamart
buy leads
Self Funds
without loan
Fund Generation by selling
Profit
11
Value proposition:
USP:: Low budget & low maintenance
Customer review 3.7/5 Star, 21 global rating
I am concern about bad reviews
12
Current status and accomplishments:
13
Marketing
14
Product’s Marketing
Amazon’s Paid
Advertisement/ local
shop
Flipkart’sPaid
Advertisement
Indiamart’sPaid Buy
leads
Facebook’sPaid
Advertisement
Phone calls to farmers by employees
International selling by Alibaba paid account and paid
AI based advertisement
AIM
Effect of Online paid Advertisement enhances Amazon listing ranking due to paid hits
Advertisement
I just listed: Douze KR Gold ZatkaMachine Solar Fence Energizer, for ₹3,199.00 via @amazon https://www.amazon.in/gp/product/B08FFP42PW/ref=cx_skuctr_share?smid=A3UNZHB2G9MUGQ
Facebook paid Advertisement hits
Organic hits
WhatsApp messages for Indiamart leadsOr self advertisement
15
How could we hit the international market?
•Alibaba Paid account•Amazon International FBA•Facebook Paid advertisement set for Abroad locations• Indiamart’s International buy leads•Agents/CA•DHL international account for transport
16
International Standards of SFEs
• Light weight due to international transport
• Without battery as few transports barred it
• Easy to install
• Remote control
• International safety measures
• portable
17
Requirement to set a research lab for SFEs
Require research to add new features in SFEs•Remote control• SMS/IOT control•AI algorithms to differentiate between animals and
humans• Smart warning mechanism• Enhanced safety parameters
18
Currently we are working on SFEs with following points
•BIS 302-2-76: 1999 approval
•Brand name registration
•Marketing
•New “Douze Kiran” SFE with higher coverage area
19
Current Revenue Details
Previous Year(FY 2020-21)
Current Year(FY 2021-22)
Cost per unit / subscription
4,200 INR 3,199 INR
No of units / subscribers 20 100
Total Revenue (Rs) 84,000 3,19,900
Total Expenses 62,000 1,80,000
(Profit / Loss) +22,000 +1,39,900
20
Growth Projection
Year 1 Year 2 Year 3
Cost per unit / subscription 4,200 3,199 2,800
No of unit / subscribers 20 100 500
Total Revenue (Rs) 84,000 3,19,900 14,00,000
Total Expenses -62,000 -1,80,000 -8,00,000
(Profit / Loss) +22,000 +1,39,900 +6,00,000
21
• Thanks
22