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SOFTWARE SOLUTION S Network Element information Management NEiM : GIS solution Case Study Telecommunications > Geomarketing

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SOFTWARESOLUTIONS

Network Element information Management

NEiM : GIS solution

Case Study

Telecommunications > Geomarketing

SOFTWARESOLUTIONS

Network Element information Management

1. NEiM overview

2. Telecom Geomarketing case study

Agenda

SOFTWARESOLUTIONS

Network Element information Management

1. NEiM overview

SOFTWARESOLUTIONS

Network Element information Management

Description

> Geographical Information System (GIS) (intranet mode)

> Maps (point of sales, network…) shared between users

> Geo-data analysis (coverage vs population…)

> Integrated dataset (geographical layers, population density per square km…)

1. NEiM overview (1/5)

SOFTWARESOLUTIONS

Network Element information Management

Basic features

> Create/Edit map from one or multiple layer(s)

> Export data/map (CSV, KML, TAB, SHP, GIF…)

> Attach pictures/documents (JPG, GIF, PDF, DOC, XLS…)

> Search, Select, Zoom in/out, Measure distance, Print…

1. NEiM overview (2/5)

SOFTWARESOLUTIONS

Network Element information Management

Advanced features

> Users/Maps management : users profile, map sharing…

> Files/Database management : files upload (TAB, SHP…)...

> Create/Save/Export SQL query

> Analysis : Layers comparison, Coverage eligibility, Coverage radius…

1. NEiM overview (3/5)

SOFTWARESOLUTIONS

Network Element information Management

Integrated dataset

> Icons library

> Google Maps, Open Street Maps…

> Worldwide geographical layers (administrative boundaries, primary/secondary roads, railways, rivers…)

> (optional) Population density, Wind/Solar intensity…

1. NEiM overview (4/5)

SOFTWARESOLUTIONS

Network Element information Management

1. NEiM overview (5/5)

SOFTWARESOLUTIONS

Network Element information Management

2. Telecom Geomarketing case study

SOFTWARESOLUTIONS

Network Element information Management

Objectives> Estimate the number and location of Base Stations required> Calculate the % of population covered

within a given area of study and where population density is above a certain level.

2. Telecom Geomarketing case study (1/7)

SOFTWARESOLUTIONS

Network Element information Management

Area of study> Location: Sibut (Central African Republic)> Total population: 27,712> Total surface: 1739 square km

Assumption: population per square km > 20> Urban: pop per sq km > 300, coverage radius: 0,5 km> Suburban: pop per sq km: 50-300, coverage radius: 2 km> Rural: pop per sq km: 20-50, coverage radius: 12 km

2. Telecom Geomarketing case study (2/7)

SOFTWARESOLUTIONS

Network Element information Management

Requirements> NEiM solution> Population density (LandScan) vector layer of Sibut area

PS: LandScan integrates daytime movements and collective travel habits into a single measure to produce a better representation of where people are located during an average day.

2. Telecom Geomarketing case study (3/7)

SOFTWARESOLUTIONS

Network Element information Management

Step 1: Locate the most populated areas> by SQL query: population per square km > 20 (highlighted by the green squares in figure below)

Total targeted population: 19,566Total targeted surface: 23 square km

PS: the above numbers have been calculated by exporting the SQL query in CSV (Excel compatible)

2. Telecom Geomarketing case study (4/7)

SOFTWARESOLUTIONS

Network Element information Management

Step 2: Locate the theoritical Base Stations> by creating Base Stations in center of the targeted areas (where population per square km > 20) (highlighted by the blue circles in figures below)

Number of Base Stations required: 17

PS: Base Stations locations can be extracted fromthe CSV export (Excel compatible)

2. Telecom Geomarketing case study (5/7)

SOFTWARESOLUTIONS

Network Element information Management

Step 3: Calculate the % of population covered> by comparing 2 layers: « Population density » vs « Base Stations »

% of population covered: 63%

2. Telecom Geomarketing case study (6/7)

SOFTWARESOLUTIONS

Network Element information Management

Results> Number of Base Stations required: 17(Location of Base Stations can be extracted from the CSV file)> % of population covered: 63%

Time to generate the above results> Less than 2 hours (including manual tasks)

2. Telecom Geomarketing case study (7/7)

SOFTWARESOLUTIONS

Network Element information Management

THANK YOU !

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