Recruiting Innovation at Sodexo

Sherie Valderrama

Senior Director, Talent Acquisition

@svalderrama

Sodexo’s Talent Acquisition Group

The heart and soul of the company

is creativity and innovation.-- Robert Iger, CEO, Walt Disney Company

Our Innovation Journey

3 – Innovative Sourcing – 2013 ERE

Pioneering Social Media

Building a Culture of Innovation

Building an

Employer Brand

Leveraging Technology

Internal Sourcing

2013

What’s Next??

4 –

Building a

Culture of Innovation

Innovative Sourcing – 2013 ERE

Sodexo’s Foundation for Innovation

MissionTo contribute to the success of Sodexo by attracting and recruiting a highly talented and diverse workforce.

VisionSodexo is recognized as the benchmark recruitment organization. We prepare for the talent needs of our current and future growth goals and deliver a competitive advantage for Sodexo through the quality of people we hire.

Sodexo’s Foundation for Innovation

Core Values Service SpiritTeam SpiritSpirit of Progress

Spirit of ProgressWe are committed to being at the forefront of best practices in talent acquisition to attract the best talent the industry has to offer. Our team is innovative in outlook, and is not satisfied with the status quo. We continually measure and benchmark our performance to

ensure our competitive advantage, our talent.

Sodexo’s Foundation for Innovation

•Align talent strategy with the business strategy•Build a culture that is open to risk & not afraid to fail• Invest in technology, training and professional

development•Reward teamwork and innovation that drive results

8 –

Pioneering

Social Media

Innovative Sourcing – 2013 ERE

Pioneer Social Recruiting

9 – Innovative Sourcing – 2013 ERE

Sodexo was one of the first companies to participate in the Second Life Virtual Career Fair in 2007.

Social Media Utilization Survey – FY 2012 Hires

46% of 2012 hires used one or more Sodexo social spaces to search for

jobs or prepare to interview

INTERNAL HIRES 41% used one or more Careers blog was most read and most

helpful (26%) Other Most Used:

Microsites (15%) Career Connections (10%) LinkedIn (5%)

 EXTERNAL HIRES 53% used one or more Microsites (26%) were most used Careers blog was most helpful (22%) Other Most Used:

LinkedIn (13%) Google+ (8%) Career Connections (7%)  0

50

100

150

200

250

300

350

400

450

500

0 0.5 1 1.5 2 2.5 3 3.5

Blog

Microsites

eNews

LinkedIn

Google+

Facebook

Twitter

YouTube

Pinterest

Flickr

Internal(981)

External(612)

Total(1593)

FY2012 HiresSocial Media Utilization

11 –

Building an

Employer Brand

Innovative Sourcing – 2013 ERE

News OutletsBeyond Job Boards

Firms Enlist More Recruiters

Recruiters Rethink Online Playbook

Sorting technology turns talent search into a science

Blog: Working the Room – Reading List

Aggressive Approaches Win Passive Candidates

Twenty-One Top Twitter Tips

Trade Journals

Blog RollTim Sackett ‘s Employment BrandBlog placed Sodexo in the company of Google and Zappos in “The One Thing HR Wants for Christmas.”

Television

Sodexo is Hiring!(3.6 million viewers)

Job Seekers Wait in Heat for Job Fair

Job Shop

Boost Your Career with Social Media

Workplace 101: Tory Johnson's Tips for

How to Ask for A Raise

Books

Forthcoming:

Heather Huhman onGen Y

Dan Schawbel book on young people advancing in the

workplace, St. Martin Press, 2013

Building Our Employment Brand

Fall 2010 KeynoteSpring 2010, 2012 Speaker Presentations

Keeping Candidates Warm: Leveraging Web 2.0 Strategies for Scalability

Diversity Recruiting Strategies

Social Media video series

Presentations

Leveraging Social Media for our #coolgov

How Sodexo Prioritizes Diversity in Executive

Search, HCI

Building Our Employment Brand

International Engagements

Tru London, Tru Amsterdam,

Tru Manchester Tru Ireland

2011 Scandinavian Employer Branding - Copenhagen

2010 Italian Employer Branding Summit – Milan

Employer Brand Leadership – Brussels

Dubai, UAE

Industry Influencers

Represented on 16 Boards and Advisory

Boards“Sodexo is the smartest recruiting organization on the planet.”- CEB Director

“Examples of these “elite” recruiting organizations

over the last few years include … Sodexo.”

– Dr. John Sullivan, HR leader

“Sodexo is a talent management innovator in an industry that is not known for pushing the envelope.” - Dr. John Sullivan, HR leader, in Where to Work if You’re a Talent Management Rock Star

• Top 5 Diversity Leaders on Twitter • Selected as #1 company on Twitter

by TBWA Corporate

Building Our Employment Brand

Awards

Workforce Management Optimas Awards for: Service (2008), Vision (2009), Innovation (2011), Vision (2012)

NRAEF Spirit Award Winner (2009)

DiversityInc – #2 on the Top 50 Companies list and #5 for Recruitment and Retention (partnership with Office of Diversity) (2011, 2012)

SNCR Excellence Award(2009)SCNR Award for Mobile Media (2012)

CollegeGrad.com Top 50 Employers for Entry Level Jobs (2009, 2010)

CollegeGrad.com Top 200 Intern Employers (2009, 2010)

GI Jobs Top 100 Military Friendly Employer (2010, 2011, 2012, 2013)#56 to #34

Human Capital Leadership Award for Innovative Business SolutionsRecognized – Competitive Workforce (2009)Champion of Learning – 2009, 2010 Employee Learning Week

2010 Excellence in Practice Award

Diversity Edge Magazine’s Best Companies for Diverse Graduates

Diversity Edge Best Company for Diversity (2009) (in partnership with Office of Diversity)

Onrec.com Most Innovation College Recruitment Program (2009)

Best College Recruitment Program, Best Employee Referral Program (2009)

Best Social Media Recruitment (2010)

Excellence in Inclusion Recruiting (2011)

Black Collegian Top 100 Employers (2009, 2010)

Recognized for Bridges to Business recruitment effortsBlack Enterprise Best Company for Diversity (in partnership with OOD 2009, 2010, 2011)

Hispanic Business Magazine Top 60 Diversity Elite Employer (2009, 2010, 2011 in partnership with OOD)

Latina Style 50 Top Companies to Work For in US (2009, 2010 , 2011 in partnership with OOD)

Best Companies for Diversity (2011)

Listed as top company for aCareer in Talent Management;Best Diversity Recruitment Program 2008, 2010 Recruitment Dept of the Year, 2011 finalist –Best Employer Brand, 2012 finalist – Best Employer Brand2013 Recruitment Dept of the Year,

2012 iCIMS Excellence Awards – Honorable Mention for Innovative Recruitment Award

Building our Branding Strategy:Growing Traffic, Shrinking Spend

CareerBuilder.comYahoo!

Monster.comHcareers.com

Sodexo’s Talent Communityexceeds 290,000

Sodexo’s Talent Communityexceeds 290,000

Page Views/Month(SodexoUSA Careers & Microsites)

Despite $300,000 decrease in spend to job boards and traditional ads, careers site traffic increased 463% since branding efforts began in 2008

Recruitment advertising spend is $1M less than benchmark for companies our size (6.6% of bgt vs 15% benchmark)

Minority & female candidates have increased 15% and 17%, respectively

16 –

Leveraging

Technology

Innovative Sourcing – 2013 ERE

page 17

VeteranMicrosite

HousekeepingMicrosite

FacilitiesMicrosite

DietitianMicrosite

AlumniMicrosite

IS&TMicrosite

CulinaryMicrosite

FlickrProfile

TwitterProfile

LinkedInGroup

YouTubeChannel

Facebook Fan Page

CareersBlog

Reality ReelsVideo Contest

IndustryBlogs

C@reerConnections

RecruitereCards

HolidayeCards

ExternalCommunications

RecruiterProfiles

Employer of ChoiceAwards

Interviews, Lectures& Panel Discussions

College & AssociationRecruiting

Not ReadyYet

InternetJob Boards

Job SearchWidget

Refer aFriend

Star FinderReferral

SodexoUSACareers

Career CenterAvature

DirectSourcing

Print & TacticalAdvertising Brand

Presence

http://m.Sodexo.Jobs

A mobile optimized career site provides the foundation for an integrated mobile job search experience

Join Talent Community

Network on Social Media

Visit m.Sodexo.Jobs

Log into network ID

Search 30% more Jobs

Create a Job Agents

Make a Star Finder

Referral

Apply

Log into CC Profile

Search Jobs!Create Push Notice Job

Agents

Apply

Create CC Profile

Log into Profile

Search 10% more Jobs

Create Job Agents

Apply

Create Alumni Profile

Sodexo

Managers Sodexo

AlumniExternal Candidate

Since launching the m.Sodexo.jobs career site, mobile portals and job search app,

Mobile candidates are…

More than 10,000 app downloads

38% are minorities (vs. 32% overall)

28% are internal, 8% alumni, 64% external

From all major recruitment disciplines including Foodservice, Culinary, Facilities, HR, Finance, Sales & Marketing

From Entry Level to Vice President

From Puerto Rico, Guam & all states except AK, ND, SD & UT

96 hires to date (51 internal, 7 alumni, 38 external)

Sodexo Careers Mobile Traffic 233% increase in visits 2011 to 2012 1,571,000 mobile page views in 2012 16% of iCIMS traffic is via mobile

Mobile Strategy Outcomes

21 –

Internal Sourcing

Innovative Sourcing – 2013 ERE

INCREASING CROSS DIVISIONAL TRANSFERS

FY 2009-10: +30% FY 2010-11: +12%

Internal Mobility is a Competitive Advantage

Advancement Opportunity is the #1 employment value proposition for Sodexo new-hires

Internal moves bring fresh perspectives from across the organization, increases workforce agility and provides critical talent to support the business needs

Recognize that Talent belongs to the Enterprise● Strong business case

● Fills critical vacancies● Reduces relocation costs● Provides career advancement opportunities● Drives engagement & retention● Supports globalization of talent pool

Focus on High-Potentials: Enlightenment Program

● Delivered by Executive Recruiters● Career planning● Resume critique● Interview preparation● Network building

Internal strategic sourcing● Target GM for new account openings● Direct impact on business results

Internal Mobility Requires a Cultural Commitment

The Enlightenment Program

1:1 career guidance Tailored to meet individual needs & circumstances Career strategies and planning Resume critique and templates Effective interviewing preparation and techniques How to build a personal and professional network How to manage your career path

The Executive Recruitment Team — the catalyst to future leadership.

The Enlightenment Program was developed to assist Sodexo Hi-Po employees in achieving their career aspirations.

Overall retention rate: 92.6%

80% engage in the Enlightenment Program

42% achieved career movement within the company

Internal Mobility: Results

Internal hires, increased from 50.8% in FY2008 to 57.73% in FY2013

Cross-divisional transfers year over year increase of 58 percent increase between FY2010 and FY2011

Sodexo North America senior leadership increased international experience from 14% in 2008 to 30% in March of 2012. As of September 2012, 33% have international experience.

Retention is higher than industry norms – FY2012we are up by 0.4% at a rate considered high for our industry.

Our Employee Engagement Surveys indicate Sodexo is approaching best in class .

25 – Innovative Sourcing – 2013 ERE

Laser Focus• Internal Sourcing• CRM & Sourcing Technology• Incentive Plans

• Recruiters• New Account GM

• Interview Questions• Branding

• Video• eCommunications

Right Start Initiatives

Reconnexions(% of GM Hires)

FY 13: 23% (4 mo)FY 12: 19%FY 11: 6%

26 –

Right Start Initiatives - Measurements of Success

Strong Pipeline of Internal & Alumni GM Level Talent

GM in Place when Unit

Opens

Lower TTS for GM

Positions on New

Business Accounts

More Internal & Alumni GM Hires for New

Business Accounts

Candidates with Contingent Offers Available

for Sales Proposals

Right Start Initiative Preliminary Results

.

• The initiative anticipates to mitigate risks to Sodexo and our clients, with financial impact to the company of $14.6 million.

• We achieved a 6% increase in internal and alumni GM hires over last year – increasing from 78% in 2011 to 84% in 2012.

• GM rehires for Q1 FY2013 were 22% of our total rehires.

• Results to date have been so successful that the company has expanded its investment, funding the creation and training of a resource bench of GMs tied to projected sales

The Future of Innovation at Sodexo—What’s Next?

The heart and soul of the company

is creativity and innovation.-- Robert Iger, CEO, Walt Disney Company

THANK YOU!

Sherie Valderrama Senior Director, Talent Acquisition

@svalderrama