Recruiting Innovation at Sodexo
Sherie Valderrama
Senior Director, Talent Acquisition
@svalderrama
Sodexo’s Talent Acquisition Group
The heart and soul of the company
is creativity and innovation.-- Robert Iger, CEO, Walt Disney Company
Our Innovation Journey
3 – Innovative Sourcing – 2013 ERE
Pioneering Social Media
Building a Culture of Innovation
Building an
Employer Brand
Leveraging Technology
Internal Sourcing
2013
What’s Next??
4 –
Building a
Culture of Innovation
Innovative Sourcing – 2013 ERE
Sodexo’s Foundation for Innovation
MissionTo contribute to the success of Sodexo by attracting and recruiting a highly talented and diverse workforce.
VisionSodexo is recognized as the benchmark recruitment organization. We prepare for the talent needs of our current and future growth goals and deliver a competitive advantage for Sodexo through the quality of people we hire.
Sodexo’s Foundation for Innovation
Core Values Service SpiritTeam SpiritSpirit of Progress
Spirit of ProgressWe are committed to being at the forefront of best practices in talent acquisition to attract the best talent the industry has to offer. Our team is innovative in outlook, and is not satisfied with the status quo. We continually measure and benchmark our performance to
ensure our competitive advantage, our talent.
Sodexo’s Foundation for Innovation
•Align talent strategy with the business strategy•Build a culture that is open to risk & not afraid to fail• Invest in technology, training and professional
development•Reward teamwork and innovation that drive results
8 –
Pioneering
Social Media
Innovative Sourcing – 2013 ERE
Pioneer Social Recruiting
9 – Innovative Sourcing – 2013 ERE
Sodexo was one of the first companies to participate in the Second Life Virtual Career Fair in 2007.
Social Media Utilization Survey – FY 2012 Hires
46% of 2012 hires used one or more Sodexo social spaces to search for
jobs or prepare to interview
INTERNAL HIRES 41% used one or more Careers blog was most read and most
helpful (26%) Other Most Used:
Microsites (15%) Career Connections (10%) LinkedIn (5%)
EXTERNAL HIRES 53% used one or more Microsites (26%) were most used Careers blog was most helpful (22%) Other Most Used:
LinkedIn (13%) Google+ (8%) Career Connections (7%) 0
50
100
150
200
250
300
350
400
450
500
0 0.5 1 1.5 2 2.5 3 3.5
Blog
Microsites
eNews
Google+
YouTube
Flickr
Internal(981)
External(612)
Total(1593)
FY2012 HiresSocial Media Utilization
11 –
Building an
Employer Brand
Innovative Sourcing – 2013 ERE
News OutletsBeyond Job Boards
Firms Enlist More Recruiters
Recruiters Rethink Online Playbook
Sorting technology turns talent search into a science
Blog: Working the Room – Reading List
Aggressive Approaches Win Passive Candidates
Twenty-One Top Twitter Tips
Trade Journals
Blog RollTim Sackett ‘s Employment BrandBlog placed Sodexo in the company of Google and Zappos in “The One Thing HR Wants for Christmas.”
Television
Sodexo is Hiring!(3.6 million viewers)
Job Seekers Wait in Heat for Job Fair
Job Shop
Boost Your Career with Social Media
Workplace 101: Tory Johnson's Tips for
How to Ask for A Raise
Books
Forthcoming:
Heather Huhman onGen Y
Dan Schawbel book on young people advancing in the
workplace, St. Martin Press, 2013
Building Our Employment Brand
Fall 2010 KeynoteSpring 2010, 2012 Speaker Presentations
Keeping Candidates Warm: Leveraging Web 2.0 Strategies for Scalability
Diversity Recruiting Strategies
Social Media video series
Presentations
Leveraging Social Media for our #coolgov
How Sodexo Prioritizes Diversity in Executive
Search, HCI
Building Our Employment Brand
International Engagements
Tru London, Tru Amsterdam,
Tru Manchester Tru Ireland
2011 Scandinavian Employer Branding - Copenhagen
2010 Italian Employer Branding Summit – Milan
Employer Brand Leadership – Brussels
Dubai, UAE
Industry Influencers
Represented on 16 Boards and Advisory
Boards“Sodexo is the smartest recruiting organization on the planet.”- CEB Director
“Examples of these “elite” recruiting organizations
over the last few years include … Sodexo.”
– Dr. John Sullivan, HR leader
“Sodexo is a talent management innovator in an industry that is not known for pushing the envelope.” - Dr. John Sullivan, HR leader, in Where to Work if You’re a Talent Management Rock Star
• Top 5 Diversity Leaders on Twitter • Selected as #1 company on Twitter
by TBWA Corporate
Building Our Employment Brand
Awards
Workforce Management Optimas Awards for: Service (2008), Vision (2009), Innovation (2011), Vision (2012)
NRAEF Spirit Award Winner (2009)
DiversityInc – #2 on the Top 50 Companies list and #5 for Recruitment and Retention (partnership with Office of Diversity) (2011, 2012)
SNCR Excellence Award(2009)SCNR Award for Mobile Media (2012)
CollegeGrad.com Top 50 Employers for Entry Level Jobs (2009, 2010)
CollegeGrad.com Top 200 Intern Employers (2009, 2010)
GI Jobs Top 100 Military Friendly Employer (2010, 2011, 2012, 2013)#56 to #34
Human Capital Leadership Award for Innovative Business SolutionsRecognized – Competitive Workforce (2009)Champion of Learning – 2009, 2010 Employee Learning Week
2010 Excellence in Practice Award
Diversity Edge Magazine’s Best Companies for Diverse Graduates
Diversity Edge Best Company for Diversity (2009) (in partnership with Office of Diversity)
Onrec.com Most Innovation College Recruitment Program (2009)
Best College Recruitment Program, Best Employee Referral Program (2009)
Best Social Media Recruitment (2010)
Excellence in Inclusion Recruiting (2011)
Black Collegian Top 100 Employers (2009, 2010)
Recognized for Bridges to Business recruitment effortsBlack Enterprise Best Company for Diversity (in partnership with OOD 2009, 2010, 2011)
Hispanic Business Magazine Top 60 Diversity Elite Employer (2009, 2010, 2011 in partnership with OOD)
Latina Style 50 Top Companies to Work For in US (2009, 2010 , 2011 in partnership with OOD)
Best Companies for Diversity (2011)
Listed as top company for aCareer in Talent Management;Best Diversity Recruitment Program 2008, 2010 Recruitment Dept of the Year, 2011 finalist –Best Employer Brand, 2012 finalist – Best Employer Brand2013 Recruitment Dept of the Year,
2012 iCIMS Excellence Awards – Honorable Mention for Innovative Recruitment Award
Building our Branding Strategy:Growing Traffic, Shrinking Spend
CareerBuilder.comYahoo!
Monster.comHcareers.com
Sodexo’s Talent Communityexceeds 290,000
Sodexo’s Talent Communityexceeds 290,000
Page Views/Month(SodexoUSA Careers & Microsites)
Despite $300,000 decrease in spend to job boards and traditional ads, careers site traffic increased 463% since branding efforts began in 2008
Recruitment advertising spend is $1M less than benchmark for companies our size (6.6% of bgt vs 15% benchmark)
Minority & female candidates have increased 15% and 17%, respectively
16 –
Leveraging
Technology
Innovative Sourcing – 2013 ERE
page 17
VeteranMicrosite
HousekeepingMicrosite
FacilitiesMicrosite
DietitianMicrosite
AlumniMicrosite
IS&TMicrosite
CulinaryMicrosite
FlickrProfile
TwitterProfile
LinkedInGroup
YouTubeChannel
Facebook Fan Page
CareersBlog
Reality ReelsVideo Contest
IndustryBlogs
C@reerConnections
RecruitereCards
HolidayeCards
ExternalCommunications
RecruiterProfiles
Employer of ChoiceAwards
Interviews, Lectures& Panel Discussions
College & AssociationRecruiting
Not ReadyYet
InternetJob Boards
Job SearchWidget
Refer aFriend
Star FinderReferral
SodexoUSACareers
Career CenterAvature
DirectSourcing
Print & TacticalAdvertising Brand
Presence
http://m.Sodexo.Jobs
A mobile optimized career site provides the foundation for an integrated mobile job search experience
Join Talent Community
Network on Social Media
Visit m.Sodexo.Jobs
Log into network ID
Search 30% more Jobs
Create a Job Agents
Make a Star Finder
Referral
Apply
Log into CC Profile
Search Jobs!Create Push Notice Job
Agents
Apply
Create CC Profile
Log into Profile
Search 10% more Jobs
Create Job Agents
Apply
Create Alumni Profile
Sodexo
Managers Sodexo
AlumniExternal Candidate
Since launching the m.Sodexo.jobs career site, mobile portals and job search app,
Mobile candidates are…
More than 10,000 app downloads
38% are minorities (vs. 32% overall)
28% are internal, 8% alumni, 64% external
From all major recruitment disciplines including Foodservice, Culinary, Facilities, HR, Finance, Sales & Marketing
From Entry Level to Vice President
From Puerto Rico, Guam & all states except AK, ND, SD & UT
96 hires to date (51 internal, 7 alumni, 38 external)
Sodexo Careers Mobile Traffic 233% increase in visits 2011 to 2012 1,571,000 mobile page views in 2012 16% of iCIMS traffic is via mobile
Mobile Strategy Outcomes
21 –
Internal Sourcing
Innovative Sourcing – 2013 ERE
INCREASING CROSS DIVISIONAL TRANSFERS
FY 2009-10: +30% FY 2010-11: +12%
Internal Mobility is a Competitive Advantage
Advancement Opportunity is the #1 employment value proposition for Sodexo new-hires
Internal moves bring fresh perspectives from across the organization, increases workforce agility and provides critical talent to support the business needs
Recognize that Talent belongs to the Enterprise● Strong business case
● Fills critical vacancies● Reduces relocation costs● Provides career advancement opportunities● Drives engagement & retention● Supports globalization of talent pool
Focus on High-Potentials: Enlightenment Program
● Delivered by Executive Recruiters● Career planning● Resume critique● Interview preparation● Network building
Internal strategic sourcing● Target GM for new account openings● Direct impact on business results
Internal Mobility Requires a Cultural Commitment
The Enlightenment Program
1:1 career guidance Tailored to meet individual needs & circumstances Career strategies and planning Resume critique and templates Effective interviewing preparation and techniques How to build a personal and professional network How to manage your career path
The Executive Recruitment Team — the catalyst to future leadership.
The Enlightenment Program was developed to assist Sodexo Hi-Po employees in achieving their career aspirations.
Overall retention rate: 92.6%
80% engage in the Enlightenment Program
42% achieved career movement within the company
Internal Mobility: Results
Internal hires, increased from 50.8% in FY2008 to 57.73% in FY2013
Cross-divisional transfers year over year increase of 58 percent increase between FY2010 and FY2011
Sodexo North America senior leadership increased international experience from 14% in 2008 to 30% in March of 2012. As of September 2012, 33% have international experience.
Retention is higher than industry norms – FY2012we are up by 0.4% at a rate considered high for our industry.
Our Employee Engagement Surveys indicate Sodexo is approaching best in class .
25 – Innovative Sourcing – 2013 ERE
Laser Focus• Internal Sourcing• CRM & Sourcing Technology• Incentive Plans
• Recruiters• New Account GM
• Interview Questions• Branding
• Video• eCommunications
Right Start Initiatives
Reconnexions(% of GM Hires)
FY 13: 23% (4 mo)FY 12: 19%FY 11: 6%
26 –
Right Start Initiatives - Measurements of Success
Strong Pipeline of Internal & Alumni GM Level Talent
GM in Place when Unit
Opens
Lower TTS for GM
Positions on New
Business Accounts
More Internal & Alumni GM Hires for New
Business Accounts
Candidates with Contingent Offers Available
for Sales Proposals
Right Start Initiative Preliminary Results
.
• The initiative anticipates to mitigate risks to Sodexo and our clients, with financial impact to the company of $14.6 million.
• We achieved a 6% increase in internal and alumni GM hires over last year – increasing from 78% in 2011 to 84% in 2012.
• GM rehires for Q1 FY2013 were 22% of our total rehires.
• Results to date have been so successful that the company has expanded its investment, funding the creation and training of a resource bench of GMs tied to projected sales
The Future of Innovation at Sodexo—What’s Next?
The heart and soul of the company
is creativity and innovation.-- Robert Iger, CEO, Walt Disney Company
THANK YOU!
Sherie Valderrama Senior Director, Talent Acquisition
@svalderrama