socon11 - richard dennys - qype
DESCRIPTION
Qype -Richard Dennys presentation on social media strategy at SoCon2011, October 20th, 2011, ICO London.TRANSCRIPT
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Building Europe's Leading Consumer Review & Recommendations Site
Richard DennysChief Marketing Officer
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A new user joins the Qype user community
every 30 seconds
Almost 1 million people per day visit Qype …
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We have 12 million listed points of interest
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800,000 places and businesses in 880 categories have been reviewed
300,000 businesses have claimed their listing and engaged on Qype
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In nearly 150,000 locations from Aarborg To Zurich.
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A year ago 10% of user content from mobile devices
We launched Qype Mobile 30 months ago
Now its over 30%
We’re driving for 100%
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making us Europe’s largest and most influential local review networks.
Overall we have collected over 5 million reviews, comments, photos and check-ins
…In 12 different languages
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Photos Comments Reviews5m
We’re getting
louder…
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PL UsersBR UsersIE UsersCH UsersAT UsersIT UsersES UsersFR UsersUK UsersDE Users
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And we’re still learning and growing….!
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While remaining alert and nimble
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Online Communities & Social MediaThe Basics
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We all have different objectives & agendas
Planet Earth is a busy place
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We live in a complex commercial ecosystem
A co-existence of endless broad common interest groups and narrow niches
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And even the most seemingly homogenous communities
Harbour endless types and points of difference
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Human Beings will always ask….
……What’s In It For Me ???
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usually combining a mix of self-interest…
…and common values…
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So, how have we done it & where are we going?
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We took a Problem, A Good Idea…
…A big crowd of people…
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We added a Search Tool…
And mixed them all together…
…A recommendation engine..
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We added some incentives…
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…and made it easier for people to access.
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As well as taking our digital brand to the world…
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..So the whole World tells each other about Qype..
…and then Everyone wins!
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It’s hard to get it right…
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…but not for Qype…
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The Power of Qype and QypeDeals
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New Mobile Innovations
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Arc of Consumption
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So get the basics right, and reap the rewards..
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..but never stop listening and learning..
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“…The Internet Has Only Just Begun..”
“…And Remember…
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35Questions
@Qype_CMO
de.linkedin.com/in/richarddennys