richard qype latitude presentation
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TRANSCRIPT
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At the Convergence of Local, Social and Mobile
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About Us…
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Qype Snapshot
• A pan-European social network
• Covering 10 countries & 7 languages (Germany, UK, Ireland, France, Spain, Italy, Poland, Austria, Switzerland, Brazil) Adding Portugal and Netherlands early 2011
• The largest European local review site
•650 000 authors in Europe, 20,000 fresh reviews per week, 350 user groups
• Almost 20m monthly unique users in Europe
•Strong mobile presence : iPhone / Android / BlackberryIntegration with facebook, twitter, yahoo, myspace
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Reviews in Google Places
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Building Engagement
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Qype Snapshot
• 1.5 million registered active users
• 2 million reviews & comments
• Offices in London, Paris, Hamburg
• Revenues from:
• Directory listings
• Corporate Sponsors
• Affiliations / Partners
• Display Advertising
• Coupons and Vouchers
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www.qype.com/London_Gatwick
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Mobile Branding
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..and Introducing…
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QypeDeals: in UK Summer 2011
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A) Rewards, Incentives, Coupons
x 1.3 million
x 15 million UUV/m
March 2011: QypeDeals Acquired CooleDeals
“So we have a large existing European userbase (17 million monthly visitors), mobile carrier distribution and now the coupon switch has been flicked. This could get interesting.” TechCrunch, Mar 1st, 2011
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..completing the marketplace…
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..providing a compelling proposition..
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Qype, the landscape
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..but what about Panda.?.
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Roaring Panda
Reports of the our demise..Initial drop in UUVsNow recovering from ‘correction’Income growth rapid regardless
Opinion of “Expert”
Cold Hard Facts(actual weekly visitors)
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Social Commerce: So What?
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Online Consumers: “Who do you trust?”
“When making a purchase; Who do you trust?”Celebrities 8%
Advertisements 14%
“Experts” 27%
Opinions of total strangers 70%
Opinions of friends / contacts 90%
[Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010]
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Online Consumers: Importance of Reviews
People who don‘t believe that companies tell the truth in advertisements
75%
[Source: Yankelovich, via Search Engine People, July 2010]
Shoppers who consistently read reviews prior to making a purchase decision
63%
[Source: PowerReviews, Customer Reviews and Online Shopping Habits, June 2010]
People using consumer reviews in their purchase decisions.
81%
[Source: Nielsen Online via BizReport, February 2009]
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Small Businesses: Importance of Reviews
By how much a positive review on a site can boost sales conversions
25%
[Source: Bazaarvoice.com/resources/stats <Conversion Results‘, via Search Engine People, July 2010]
How many customers the average review reaches 45
[Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]
How many customers you could lose with a negative review, tweet or comment
30
[Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]
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Customer Feedback: Evolution
Word of MouthWritten complaints
„Customer Services Dept“Telephone Helplines
Outsourced Telephone Helplines
Pre Dot com Vocal minorityThe Social Majority
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Mobile
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Smartphone Growth
UK almost doubled last year
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Qype
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How we use Mobile and When
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Qype Mobile
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..a peek over the horizon..
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Thought from MPPAWT
“…The Internet Has Only Just Begun..”
http://livestre.am/M9T1
SuperFast 4g/LTE
+
Super Devices (Moore’s law)
+
Affordability
=
The world as an instant ‘always on’ community
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New Dawn in Retail
Targeted based on– Who you are– How you are– Where you are
Open for the little guys, tooBrings the whole of retail into the digital age
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Thank you!
Twitter: @Qype_CMOLinkedin: RichardDennysQype: Richard_Dennys