SOCMED  MARKETING  FOR  SME*  

YUSWOHADY  Blog:  www.yuswohady.com  

TwiEer:  @yuswohady  

*Small-­‐Medium  Enterprise  

INTRODUCTION  1  

THE  FIRST    SOCMED  MARKETING  BOOK  

IN  INDONESIA  

E  =  wMC2  MarkeMng  ENERGY  (Horizontal  Power)  

Word  of  MOUTH  (MOUSE)  

Customer    COMMUNITY  

Offline  

Online  

“HORIZONTAL  MEANS  SOCIAL”  

1  to  Many   Many  to  Many  

Marketer  as  BROADCASTER  

Marketer  as  CONNECTOR  

VERTICAL   HORIZONTAL  

MARKETING  2.0  MARKETING  1.0  

Five  Reasons  Why    Business  is  Social  

Conversation Consumer

Generated Content

Collaboration Collective Intelligence

Community

!

DEMOCRATIZATION    OF    

RESOURCES  

SIZE  ISN’T  MATTER  ANYMORE  

SOCIAL  MEDIA  AGE    IS  

SMALL  BUSINESS  AGE  

REMEMBER...  

THE  MODEL  2  

COCREATION  

ACTIVATION  CONVERSATION  

COMMON PURPOSE & IDENTITY

COMMON  INTEREST  

TARGET  

CONSUMER  

SOCMED  MARKETING  FOR  SME  THE  SIMPLE  MODEL  

STEP  #1  DEFINE  YOUR  TARGET  CONSUMERS  

STEP  #2  IDENTIFY  COMMON  INTERESTS  

STEP  #2  BUILD  CONVERSATION,  ACTIVATION,  COCREATION  

EXAMPLE  An  SME  that  operates  a  pre-­‐school  

ins>tu>on  wants  build  a  community  of  moms  that  concern  with  the  development  of  their  children.    

#1.  DEFINE  YOUR  TARGET  CONSUMERS  

CONVERSATION    

THE  HOME:    Inspiring  Moms  

Blog  

ACTIVATION    

THE  EVENT:  Inspiring  Moms  

Award  

COCREATION    

THE  BUZZ:  Inspiring  Moms  Community  

EVANGELIST  AND  LOYAL  MOM  CUSTOMERS  

THE  PROGRAM  

THE  GOAL  

THE  CONSUMERS  

VISIONARY  MOMS,  ORDINARY  MOMS  Geographic:  Urban,  younger  moms,  25-­‐39  Demographic:    Have  todler,  pre-­‐school,  AB  

Pshycographic:  Modern,  info  freak,  very  concern  about  children  development  

#2.  IDENTIFY  COMMON  INTERESTS  Common  interest:  They  are  very  concern  about  the  development  of  their  children  -­‐  

their  school,  food,  health,  ac>vi>es,  and  of  course...  their  future    

#3.  BUILD  CONVERSATION,  ACTIVATION,  COCREATION  Invite  customers  to  speak  up  

LANDING  PAGE  

“THE  HOME”  COMMUNITY  BLOG  

SOCMED  CHANNEL  

SOCMED  CHANNEL  

SOCMED  CHANNEL  

THE  SIMPLE  SOCMED  PLATFORM  

“THE  ROAD”  

Every  Company  Is  Media  Company  

EC    =    MC  Tom  Foremsky  

Because  every  company  must    create  and    publish  content    that  aOract  its  community  member  

MARKETING  IS  NOT  ONLY  ABOUT  SELLING  

IT’S    ABOUT    

FACILITATING  

CASE  STUDY  3  

CASE  STUDY  

WINWEB  

WinWeb    is  an  SME  that  sells  cloud-­‐based  small  business  sogware.  It  develops  a  social  media  strategy  that  facused  on  building  community  and  creaMng  relevant  

contents  for  its  target  client  i.e.  small  business.    

THE  PRODUCT  AND  SOLUTION  

THE  CONTENT:  “HOW-­‐TO”  VIDEO  PROGRAMS  

THE  CONTENT:  CONVERSATION  THROUGH  BLOG  

THE  CONTENT:  “TIPS-­‐BASED”  ARTICLES  

THE  CONTENT:  CHANNELING  THROUGH  TWITTER  

THE  CONTENT:  CHANNELING  THROUGH  TWITTER  

THE  CONTENT:  CHANNELING  THROUGH  OTHER  BLOG  

CASE  STUDY  

YUSWOHADY  

*note:  narsis  dikit  nggak  papa  ya...  Hehehe  J  

LANDING  PAGE  

SOCMED  CHANNEL  

LANDING  PAGE  

SOCMED  CHANNEL  

SOCMED  CHANNEL:  FACEBOOK  -­‐  NOTES  

SOCMED  CHANNEL:  TWITTER  

SOCMED  CHANNEL:  FOURSQUARE  

CONVERSATION:  ARTICLE  DISCUSSION  

CONVERSATION:  ARTICLE  DISCUSSION  

ACTIVATION:  OFFLINE  SEMINAR  

ACTIVATION:  OFFLINE  SEMINAR  

COCREATION:  INVITE  FOLLOWERS  TO  CONTRIBUTE  

Follower  diajak  menyumbang  pemikiran  mengenai  Consumer  3000  dengan  menggunakan  hashtag  #cc3000  

More  sales  are  made  

with  friendship  than  salesmanship  

Jeffrey  Gitomer  –  Sales  Bible  

THANK  YOU