Download - SOCMED FOR SME by Yuswohadi
SOCMED MARKETING FOR SME*
YUSWOHADY Blog: www.yuswohady.com
TwiEer: @yuswohady
*Small-‐Medium Enterprise
INTRODUCTION 1
THE FIRST SOCMED MARKETING BOOK
IN INDONESIA
E = wMC2 MarkeMng ENERGY (Horizontal Power)
Word of MOUTH (MOUSE)
Customer COMMUNITY
Offline
Online
“HORIZONTAL MEANS SOCIAL”
1 to Many Many to Many
Marketer as BROADCASTER
Marketer as CONNECTOR
VERTICAL HORIZONTAL
MARKETING 2.0 MARKETING 1.0
Five Reasons Why Business is Social
Conversation Consumer
Generated Content
Collaboration Collective Intelligence
Community
!
DEMOCRATIZATION OF
RESOURCES
SIZE ISN’T MATTER ANYMORE
SOCIAL MEDIA AGE IS
SMALL BUSINESS AGE
REMEMBER...
THE MODEL 2
COCREATION
ACTIVATION CONVERSATION
COMMON PURPOSE & IDENTITY
COMMON INTEREST
TARGET
CONSUMER
SOCMED MARKETING FOR SME THE SIMPLE MODEL
STEP #1 DEFINE YOUR TARGET CONSUMERS
STEP #2 IDENTIFY COMMON INTERESTS
STEP #2 BUILD CONVERSATION, ACTIVATION, COCREATION
EXAMPLE An SME that operates a pre-‐school
ins>tu>on wants build a community of moms that concern with the development of their children.
#1. DEFINE YOUR TARGET CONSUMERS
CONVERSATION
THE HOME: Inspiring Moms
Blog
ACTIVATION
THE EVENT: Inspiring Moms
Award
COCREATION
THE BUZZ: Inspiring Moms Community
EVANGELIST AND LOYAL MOM CUSTOMERS
THE PROGRAM
THE GOAL
THE CONSUMERS
VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-‐39 Demographic: Have todler, pre-‐school, AB
Pshycographic: Modern, info freak, very concern about children development
#2. IDENTIFY COMMON INTERESTS Common interest: They are very concern about the development of their children -‐
their school, food, health, ac>vi>es, and of course... their future
#3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up
LANDING PAGE
“THE HOME” COMMUNITY BLOG
SOCMED CHANNEL
SOCMED CHANNEL
SOCMED CHANNEL
THE SIMPLE SOCMED PLATFORM
“THE ROAD”
Every Company Is Media Company
EC = MC Tom Foremsky
Because every company must create and publish content that aOract its community member
MARKETING IS NOT ONLY ABOUT SELLING
IT’S ABOUT
FACILITATING
CASE STUDY 3
CASE STUDY
WINWEB
WinWeb is an SME that sells cloud-‐based small business sogware. It develops a social media strategy that facused on building community and creaMng relevant
contents for its target client i.e. small business.
THE PRODUCT AND SOLUTION
THE CONTENT: “HOW-‐TO” VIDEO PROGRAMS
THE CONTENT: CONVERSATION THROUGH BLOG
THE CONTENT: “TIPS-‐BASED” ARTICLES
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH OTHER BLOG
CASE STUDY
YUSWOHADY
*note: narsis dikit nggak papa ya... Hehehe J
LANDING PAGE
SOCMED CHANNEL
LANDING PAGE
SOCMED CHANNEL
SOCMED CHANNEL: FACEBOOK -‐ NOTES
SOCMED CHANNEL: TWITTER
SOCMED CHANNEL: FOURSQUARE
CONVERSATION: ARTICLE DISCUSSION
CONVERSATION: ARTICLE DISCUSSION
ACTIVATION: OFFLINE SEMINAR
ACTIVATION: OFFLINE SEMINAR
COCREATION: INVITE FOLLOWERS TO CONTRIBUTE
Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
More sales are made
with friendship than salesmanship
Jeffrey Gitomer – Sales Bible
THANK YOU