society officers’ trainingal palmeri, flmi, acs, airc member solutions manager 770-984-3759 -...

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Barbara Francis Al Palmeri Deb Polydys Judy Schott Society Officers’ Training Workshop 2015 LOMA Annual Conference & Conferment

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Page 1: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Barbara Francis Al Palmeri

Deb Polydys Judy Schott

Society Officers’ Training

Workshop

2015 LOMA Annual Conference &

Conferment

Page 2: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Welcome to Boston!

• Barbara Francis

Associate Student & Society Services

770-984-3741 - [email protected]

• Al Palmeri, FLMI, ACS, AIRC

Member Solutions Manager

770-984-3759 - [email protected]

• Deb Polydys

Director of Digital Marketing and Social

Media Strategy - LIMRA & LOMA

860-298-3820 - [email protected]

• Judy Schott, ACS

AVP LOMA Member Solutions

770-984-3751 - [email protected]

2

Page 3: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Agenda

3

Introductions

LOMA Updates

Group Discussion

Outstanding Society Awards Ceremony Rehearsal

LOMA Society Committee Meeting

Page 4: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Quick Introductions

4

Page 5: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

LOMA Updates

• Coming Soon:

• SRI 220 – launching late September 2015

• SRI 230 – launching Q1 2016

• SRI 500 – coming out mid 2016

• LOMA 302 – coming out before year end 2015

• LOMA 308 – coming out mid 2016

• Two New Short Online Course Partners

• Mindset Digital – Social Media Courses

• LOGIQ3 – New Underwriting Courses

5

Page 6: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

New Learning System (LMS) learning.loma.org

6

Page 7: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Fellow, Secure Retirement Institute

7 Copyright © 2015 LL Global, Inc.

Page 8: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

FSRI™ Program Curriculum

SRI 111: The Retirement

Marketplace

SRI 121: Retirement Savings &

Investments

SRI 131: Planning for a Secure Retirement

SRI 210: Successful Retirement Outcomes

SRI 220: Retirement Marketing &

Business Acquisition

SRI 230: Retirement Administration and

the Customer Experience

SRI 500: Transforming

Retirement Security

Certificate in

Retirement

Essentials ASRI™

FSRI™

Associate Fellow

8 Copyright © 2015 LL Global, Inc.

Page 9: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

9

FSRI™

Courses Now Available

Page 10: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

SRI 210: Successful Retirement Outcomes

Copyright © 2015 LL Global, Inc.

Page 11: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

FSRI™

Courses Coming Soon

Copyright © 2015 LL Global, Inc.

Page 12: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Mobile-Friendly, Browser-Friendly Design

12

Page 13: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Coming in 2016!

SRI 230: Retirement

Administration and the

Customer Experience

SRI 500: Transforming

Retirement Security

ASRI FSRI

Associate Fellow

13 Copyright © 2015 LL Global, Inc.

™ ™

Page 14: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Sunsetting Programs

Copyright © 2015 LL Global, Inc.

No longer available after December 31, 2015:

AAPA

AFSI/FFSI

ACS Annuities Track

Page 15: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

For Underwriting & New Business

• Underwriting focused, technical, just-in-time learning

•27 Online Training Modules/Video Lectures

•Teaches possible outcomes of risks through case scenarios

• Includes knowledge quizzes and end-of-module exams

• Great complement to LOMA designation and online courses

• Enroll and access in LOMA’s learning system

Page 16: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Staying

relevant

Driving

results

Fast-forward

world

Page 17: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Strategic Digital Training Partnership

Page 18: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

DIGITAL MARKETING U

online training

Mobile SEO Digital Ads

Take them on your

phone or tablet.

LOMA and Mindset Digital Partnership

Page 19: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

You can choose

between social

and digital

Digital

Advertising

Search

Engine

Optimization

Mobile

Marketing

Or take all six

Page 20: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

LEADING IN A SOCIAL

WORLD

Coming Soon

online training

Mobile SEO

Digital Ads

Take them on your

phone or tablet.

LOMA and Mindset Digital Partnership

Page 21: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Course =

Five 15-minute lessons

Interactive, fast-paced, engaging

Page 22: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Built-in knowledge checks, so learning is measurable + Access to content anytime, you can review what you’ve

learned + Up-to-date content as trends and technology change +

Page 23: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Six-Month Online Access

$219 per course

$599 per three-pack

course bundle

(social courses or

digital courses)

$1,099 for all six

courses

Page 24: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Strategic Training.

Real Results.

Page 25: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Society Officer Manual Update

• Christina Bentley, Suitability Analyst, Allstate -

LOMA Society Committee Chair

25

Page 26: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

26

Page 27: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Social Media Strategy

for LOMA Societies

Deborah Polydys

Director of Digital Marketing & Social Media Strategy

Page 28: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Social Media – Where & Why?

28

Page 29: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

How To Use Social Media

29

Make

Connections

Build Relationships

Drip Content

Educate. Inform. Influence.

Strengthen

Relationships

Drive Sales

Page 30: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

The Goal of Your Content Strategy

30

Sell

Engage

Influence

Educate

Page 31: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

How To Make Social Work For Your

LOMA Society

31

Page 32: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

LOMA Society Social Media Platforms

32

Page 33: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

The Question Is…

What Do You Focus On?

33

Page 34: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

The Role of Society Boards

Be Connectors

Each Other

Prospects

Share Content

Be Proactive

34

Page 35: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

The Bottom Line…

35

Page 36: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Outstanding Society Awards (OSA)

Ceremony & Photos

• Professional photos

Friday, Sept 11 – 5:30 PM sharp

Grand Ballroom / Liberty Foyer

36

• OSA Ceremony

Thursday, Sept 10

Grand Ballroom / Liberty

Ballroom

Page 37: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

Thank you for your participation!

37

Page 38: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy

LOMA Society Committee Meeting

38

Page 39: Society Officers’ TrainingAl Palmeri, FLMI, ACS, AIRC Member Solutions Manager 770-984-3759 - apalmeri@loma.org • Deb Polydys Director of Digital Marketing and Social Media Strategy