sociedade portuguesa de inovação august 2005 3,5/3,5 cm innovation and business intelligence
Post on 19-Dec-2015
217 views
TRANSCRIPT
Sociedade Portuguesa de Inovação
August 2005
3,5/3,5 CM 3,5/3,5 CM 3,5/3,5 CM 3,5/3,5 CM
Innovation and Business IntelligenceInnovation and Business Intelligence
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmContents
June - July 2005 - the third edition ofJune - July 2005 - the third edition of
““Innovation and Business IntelligenceInnovation and Business Intelligence” ” CourseCourse
organized byorganized by Cherbourg School of Engineering Cherbourg School of Engineering
with the support of CRITT BNC, RDT-BN, ADIT and CORDIS with the support of CRITT BNC, RDT-BN, ADIT and CORDIS
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmContents
Innovation and Business Intelligence
• Innovation vs Information
• From simple Information
Research, through
Information Watch to BI
• Business Intelligence and its
importance for modern
organizations
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
Different types of Innovation:Different types of Innovation:
Innovation
• Introduction of a new product or qualitative
change in an existing product (service)
• Process innovation new to an industry
• Entering new markets
• Development of new sources of supply
• Changes in industrial organization
Source: OECD (1997), “the Oslo Manual: Proposed guidelines or collecting and interpreting technological innovation data”, Paris, OECD
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
Why do we have to innovate?Why do we have to innovate?
Innovation
Advancing technology
Competitors innovate
Evolving society
Changing environment
Evolving customers
desires
Changing industrial
structures and strategies
WHY?WHY?
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
Innovation: uncertainty and Innovation: uncertainty and necessitynecessity
Innovation
As an organization, can I innovate without
ANY risk?
Navigating an uncertain sea....
... on a necessary boat
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
What happens if we don’t innovate?What happens if we don’t innovate?
Innovation
Customers stop buying
Sales drop
Revenues drop
Shareholder return drop
Stock price drop
Key employee leave
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmInnovation vs Information
InformationInformation
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
WHY?WHY?
Innovation vs Information
“Whenever you see a successful business, someone once made a courageous decision”
Peter Drucker
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
Information HighwaysInformation Highways
Innovation vs Information
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
The Right Information ?The Right Information ?
Innovation vs Information
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
Is it easy? Can that be dangerous?Is it easy? Can that be dangerous?
Innovation vs Information
Everything that anyone could ever want to know is usually there somewhere...
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmInnovation vs Information
Importance of Information
A critical component for the success of the modern
organization is its ability innovate and to take advantage of
available information.
This challenge becomes more difficult with the constantly
increasing volume of information, both internal and external to
an organization.
As more and more organization are becoming “knowledge-
centric” the need for access to the right information increases.
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
Evolution of the conceptEvolution of the concept
Importance of Information
DocumentationDocumentation
Scientific & Technological InformationScientific & Technological Information
Technology WatchTechnology Watch
Strategic Information WatchStrategic Information Watch
Business InteligenceBusiness Inteligence
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmInformation Watch
Technology Watch: observation and analysis of scientific,
technologic and economic environment of the organization to
identify threats and development opportunities.
François Jakobiak
Information Watch (definition)
Method used by an organization to identify strategic
elements in a flow of information. No spy, no state-of-
art, information watch is a guide for managers to solve
problems.
Eric Werner & Paul Dagoul
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmInformation Watch vs Business Intelligence
Information Watch (IW) is a process made of several steps,
starting with the needs assessment (information watch topics
definition) and ending with decision and action.
IW deals with search and information collection, since
Business Intelligence (BI) adds more notions to this concept.
BI = Information Watch + information protection + lobbying
information protection = ability to preserve information – related to the company’s
knowledge, know-how and strategic choices – against negligence and mailicious intent
Information Watch vs Business IntelligenceInformation Watch vs Business Intelligence
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmBusiness Intelligence
Business Intelligence (BI) is the process of in-depth
analysis of detailed business data. Includes database and
application technologies, as well as analysis practices.
Sometimes used synonymously with “decision support,”
though BI is technically much broader, potentially
encompassing knowledge management, enterprise
resource planning, and data mining, among other
practices.
Business Intelligence
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmBusiness Intelligence
BI represents a set of coordinated
actions of search, analysis, circulation
and protection of information. This
information is legally collected and
should be useful to the economic
actors for their individual or collective
business strategies.
Business Intelligence (definition)
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmBusiness Intelligence
Business Intelligence
Term BI is also used as a broad category of application
programs and technologies for gathering, storing, analyzing,
and providing access to data to help enterprise users make
better business decisions.
BI applications include the activities of decision support,
query and reporting, online analytical processing (OLAP),
statistical analysis, forecasting, and data mining.
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmBusiness Intelligence
“BI is designed only for big companies!”
Is Business Intelligence for all?
It is not true, because setting a
heavy structure is unnecessary!
The BI process can be scaled to the
organization’s size, its human and financial
resources. BI process can focus on priority
topics.
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmBusiness Intelligence
Importance of Business Intelligence
BI, if implemented properly within an organization, provide
decision-makers with a more effective method of working
with information in a way that is relevant to them.
By transforming musty mountains of raw data into
accurate, relevant and useful information, BI
results in better decision-making.
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmBusiness Intelligence
BI helps organizations being more reactiveBI helps organizations being more reactive
The foreseeable effects of successfully implemented BI are:
• time saving, improved information aquiring
• improvement of (human & non-human) network usage
• lower costs of information aquisition
• changes of attitudes (among staff)
But don’t expect immediate or short-term results!But don’t expect immediate or short-term results!
BI is a long-term process!BI is a long-term process!
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmBusiness Intelligence
Organizing a BI process
The “right information”
What are the elements to return?
the first step of a BI process
Time
Being informed on time
set up the procedure
The risks
Assess them
information usage
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cmBusiness Intelligence
Organizing a BI process
Implementing a BI process is a long-term plan!
Take a professional project approach and provide
the project with all necessary resources.
Assure continuity!
Anticipate and estimate the costs (e.g. information acquiring costs)
and assess the effects (operating reports) – return on investment.
And don’t forget the human element of Business Intelligence!And don’t forget the human element of Business Intelligence!
Innovation and Business Intelligence August 2005
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
1,6/1,6 cm
Thank you for your attention!Thank you for your attention!
Contact: [email protected]
www.spi.pt