socialmediapr
DESCRIPTION
Social Media PRTRANSCRIPT
![Page 1: Socialmediapr](https://reader036.vdocuments.us/reader036/viewer/2022081602/555a4776d8b42a83368b5486/html5/thumbnails/1.jpg)
Alaska Social Media Alaska Social Media SceneScenealaskasms.ning.comalaskasms.ning.com
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Social Media PRSocial Media PRPutting it into PracticePutting it into Practice
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The ToolsThe Tools
Web Web 2.0 2.0
ToolsTools
Web Web 2.0 2.0
ToolsTools
blogsblogsblogsblogsmicromicroblogsblogs
micromicroblogsblogs
podcapodcastssts
podcapodcastssts
wikiswikiswikiswikis
photophotoshareshare
photophotoshareshare
videovideoshareshare
videovideoshareshareconteconte
ntntshareshare
contecontentnt
shareshare
bookmbookmarkark
shareshare
bookmbookmarkark
shareshare
virtualvirtualworldworld
ss
virtualvirtualworldworld
ss
RSSRSSfeedsfeeds
RSSRSSfeedsfeeds
socialsocialnetwornetwor
ksks
socialsocialnetwornetwor
ksks
micromicroblogsblogs
micromicroblogsblogs
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Company #1 - Real Company #1 - Real EstateEstateBuilding a reputation. Reaching Building a reputation. Reaching customers.customers.
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Planning QuestionsPlanning Questions• Who is your Who is your
audience?audience?
What are your What are your business goals?business goals?
• build reputationbuild reputation
• increase exposureincrease exposure
• dialogue with dialogue with potential potential customerscustomers
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The ToolsThe Tools
Web Web 2.0 2.0
ToolsTools
Web Web 2.0 2.0
ToolsTools
blogsblogsblogsblogsmicromicroblogsblogs
micromicroblogsblogs
podcapodcastssts
podcapodcastssts
wikiswikiswikiswikis
photophotoshareshare
photophotoshareshare
videovideoshareshare
videovideoshareshareconteconte
ntntshareshare
contecontentnt
shareshare
bookmbookmarkark
shareshare
bookmbookmarkark
shareshare
virtualvirtualworldworld
ss
virtualvirtualworldworld
ss
RSSRSSfeedsfeeds
RSSRSSfeedsfeeds
socialsocialnetwornetwor
ksks
socialsocialnetwornetwor
ksks
micromicroblogsblogs
micromicroblogsblogs
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Social Media ToolsSocial Media Tools• Blog - Blogger.comBlog - Blogger.com
Microblog - TwitterMicroblog - Twitter
• Image sharing - Image sharing - FlickrFlickr
• Video sharing - Video sharing - YouTubeYouTube
Audio - UtterliAudio - Utterli
• Social NetworksSocial Networks
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Social Media RoadmapSocial Media Roadmap
BlogBlogBlogBlog TwittTwitterer
TwittTwitterer
UtterUtterlili
UtterUtterlili
LinkedILinkedInn
LinkedILinkedInn
MySpacMySpacee
MySpacMySpacee
FacebooFacebookk
FacebooFacebookk
ActiveActiveRainRain
ActiveActiveRainRain
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Strategic Building Strategic Building BlocksBlocks
• BlogBlog - Boost credibility, build a following - Boost credibility, build a following
• MicroblogMicroblog - Funnel traffic to blog - Funnel traffic to blog
• ImagesImages - Illustrate offerings - Illustrate offerings
• AudioAudio - Establish a voice, enhance blog - Establish a voice, enhance blog
• Social NetworksSocial Networks - Targeted outreach, - Targeted outreach, dialoguedialogue
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Company #2 - FloristCompany #2 - FloristEstablishing expertise. Growing a Establishing expertise. Growing a following.following.
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Planning QuestionsPlanning Questions• Who is your Who is your
audience?audience?
What are your What are your business goals?business goals?
• showcase expertiseshowcase expertise
• dialogue with dialogue with potential customerspotential customers
• build a personal build a personal brandbrand
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The ToolsThe Tools
Web Web 2.0 2.0
ToolsTools
Web Web 2.0 2.0
ToolsTools
blogsblogsblogsblogsmicromicroblogsblogs
micromicroblogsblogs
podcapodcastssts
podcapodcastssts
wikiswikiswikiswikis
photophotoshareshare
photophotoshareshare
videovideoshareshare
videovideoshareshareconteconte
ntntshareshare
contecontentnt
shareshare
bookmbookmarkark
shareshare
bookmbookmarkark
shareshare
virtualvirtualworldworld
ss
virtualvirtualworldworld
ss
RSSRSSfeedsfeeds
RSSRSSfeedsfeeds
socialsocialnetwornetwor
ksks
socialsocialnetwornetwor
ksks
micromicroblogsblogs
micromicroblogsblogs
![Page 13: Socialmediapr](https://reader036.vdocuments.us/reader036/viewer/2022081602/555a4776d8b42a83368b5486/html5/thumbnails/13.jpg)
Social Media ToolsSocial Media Tools• Blog - Blogger.comBlog - Blogger.com
Microblog - TwitterMicroblog - Twitter
• Image sharing - Image sharing - FlickrFlickr
• Video sharing - Video sharing - YouTubeYouTube
Video networkVideo network
• Social NetworksSocial Networks
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Social Media RoadmapSocial Media Roadmap
BlogBlogBlogBlog TwittTwitterer
TwittTwitterer
GraspGrasprr
GraspGrasprr
LinkedILinkedInn
LinkedILinkedInn
MySpacMySpacee
MySpacMySpacee
FacebooFacebookk
FacebooFacebookk
BizNikBizNikBizNikBizNik
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Strategic Building Strategic Building BlocksBlocks
• BlogBlog - Showcase style and expertise - Showcase style and expertise
• MicroblogMicroblog - Funnel traffic to blog - Funnel traffic to blog
• ImagesImages - Illustrate creations - Illustrate creations
• VideoVideo - Develop How-To videos - Develop How-To videos
• Social Networks Social Networks - Targeted outreach, - Targeted outreach, dialoguedialogue
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Social Media PitfallsSocial Media Pitfalls
• Overly commercialOverly commercial
RepetitiveRepetitive
• RigidRigid
• NeglectedNeglected
Failure to leverage Failure to leverage assetsassets
• Failure to captureFailure to capture
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Capture & EngageCapture & Engage• RSS FeedsRSS Feeds
feed subscription - FeedBurnerfeed subscription - FeedBurner
• email subscription - FeedBlitzemail subscription - FeedBlitz
• Sign-up formSign-up form
more information or direct contactmore information or direct contact
• Blog registrationBlog registration
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Measure & EvaluateMeasure & Evaluate
• Web Site Web Site - Traffic, referrers, conversions- Traffic, referrers, conversions
• BlogsBlogs - Traffic, referrers, subscriptions - Traffic, referrers, subscriptions
• MicroblogsMicroblogs - followers - followers
• Social NetworksSocial Networks - friends, contacts - friends, contacts
• Multimedia SitesMultimedia Sites - views, listens - views, listens
• Virtual WorldsVirtual Worlds - Traffic, group members, - Traffic, group members, purchasespurchases
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Social Media PRSocial Media PRAliza ShermanAliza Sherman
[email protected]@gmail.com
www.mediaegg.comwww.mediaegg.com
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Alaska Social Media Alaska Social Media SceneScenealaskasms.ning.comalaskasms.ning.com