AFL-CIO Social Media Program

January 27, 2010

Social Media: Growing Fast 3 out of 4 Americans use social technology 1 in 3 online Americans post to social

networks at least once a week Users spend at least 5hrs and 30 min per

month on average on social networking sites

99% of social media users believe organizations should have a presence in social media

Social Media: Growing Fast Social media provides additional platforms

to spread your message Allows opportunity for instant feedback

from your constituents Connect with influentials (i.e. bloggers,

policymakers, press, advocacy organizers and people with large networks)

Provides organizing opportunities (see: fundraising for Haiti)

AFL-CIO Social Media Platforms Blog- 100,000+ page views per month

5-10 posts daily on issues important to working families

Conversation and feedback occur in the comments

Cross-posting of blogs across the progressive network

AFL-CIO Social Media Platforms Facebook – 8600+ fans

Post links to our blogs and other national news articles of interest

Use Invite feature to spread word about events and campaigns

Provide space for open discussion. Wall is open so fans can post relevant content of interest to our audience

Convention- kept audience informed by sharing blogs, videos, photos and other updates; promo live coverage and encouraged comments

Gained 1300 new fans during our Convention coverage, many of whom shared our content

AFL-CIO Social Media Platforms Twitter – 3700+ followers and we’re following 1000+

Followed by reporters from CNN, The Hill, AP, NPR, ABC –reciprocal spreading of content

Share links to blog posts and other news items

Spread content of unions/affiliated organizations (retweeting) – we’re listening, not just broadcasting

Retweet content from our media staff, bloggers, and even Sec-Treas. Shuler which gives us more of an authentic voice

Live tweeting of events – integrated into blog posts (retweeting) Instant feedback from followers

AFL-CIO Social Media Platforms YouTube – 230+ videos; 500+ subscribers

to our channel Recent additions

Pres. Trumka’s response to Massachusetts election results – 5300 views

Clips of President Trumka answering questions during our “Open for Questions on Jobs Crisis” live webcast -2300+ views

Convention- main speeches and some breakout sessions; delegates sharing thoughts on the agenda and future of labor movement

AFL-CIO Social Media Platforms Flickr – organizers in the field can

post and share photos from rallies and other events

Convention photo galleries each day – easy method of sharing

AFL-CIO Social Media Group Communications staff from unions

and affiliated organizations sharing resources, successful social media campaigns, strategies and tools

One goal is to develop a set of social media training tools that can be used on the state and local level

Trainings- Social Media 101 and 102

Trainings Social Media 101

Overview – Definitions; importance in communications

strategy; usage stats Questions to consider before making it a part of

your communications strategy Twitter –

How to set up a profile and start tweeting Finding people to connect with

Facebook- Fan page vs. Group? Setting up a fan page

Trainings Social Media 102

Twitter – Clients you can use to better manage your

experience Specific ways to build community

Facebook – Applications you can use to create

campaigns Benefits of advertising on Facebook

Join our Social Media Group Danielle Hatchett

dhatchet@aflcio.org

www.facebook.com/aflcio

www.twitter.com/aflcio