socialmediamagic part2

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

Time-out


How do your customers feel?

Are they upset?


What are they saying?

What are they saying?


Where do they go for help?

Can you control theMessage?


Do you talk to them?

Their clothing has beenruined and they wantto know why?


Are they getting creative with complaints?


United Airlines ignored advice

This cost United AirlinesOver $180 million


So lets take a look at your customers


This is an internet map showing user activity


Overwhelming isn't it

You are here


Break it into bite sized chunks


COLLECTORS CRITICS

Split the community into groups

CREATORSCAMPAIGN

BUZZ

JOINERS

SPECTATORS


Here’s your (creators)

• Bloggers• Video makers• Podcast creators


These are your (critics)

• Answers Yahoo• Reviews - Trip advisor• Changes to Wikis• Advice on products


The (Collectors)

• Adding tags to posts• Categorising content• Voting on content• Sharing content


The (Joiners)

• Updates on facebook• Retweets in Twitter• Pokes in facebook• MSN messages


The (spectators)

• Consumers• RSS readers• Blog lovers• Tripadvisor visitors• Podcast subscribers


The (inactives)

Yawn …


This is what is called the social eco system

• Creators• Critics• Collectors• Spectators• Joiners• Inactive’s


So how can we use this Knowledge?


Mid 30’s – Female - UK


Are they ready?

xxxx


But what if it Fails?


The Fresh egg approach

I’m here, don’t get

up


Monitor your BUZZ

NetworksSet

Conversation

Reach

StatsNoted

CollectStats

Launchcampaign

Goalschosen

Trackingset

HarvestBuzz

Actions

BUZZ


Listen to your community


Know your community

Blaa Blaa Blaa

Blaa Blaa

Blaa


Put your community to work

Oi, hands. Cheeky


Track your reach


Use FREE tools


Manage Reputation

You don’t have A Twitter account?

My hooves hitToo many keys


Empower learning!


Then Rinse …..


Repeat >>

Moo

Tweet


Talk to us

What You can do tomorrow:

Woofie!


The end . .

Technology