socialmedia2012
DESCRIPTION
Social mediaTRANSCRIPT
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Social Media
Wendy Tagg
Social media tools
What you can achieve with social media
Using social media to help build networks
The face you present to the world
Preventing problems
Social media and our group
Finding out more
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Social media tools
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Which social media tools are we using?
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Linked In Facebook Twitter You Tube Google + None
Mini-Survey of social media use30 responses
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LinkedIn – Professional Network
For connecting with:• professionals• people you know well
On-line CV
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Facebook – Mostly personal
For personal contact:• person• page• events/causes
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Twitter – the water cooler
For sharing snippets:• with anyone• links to other media
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What you can achieve with social media
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?What do you use social media for
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Using social media to help build networks
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Relationships not tools
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Who might we connect with?
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Tools suggest people to connect to
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Searching the network
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Twitter – Find and Follow
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Listen
Be “in the conversation”
comment and like
updates and discussions
Useful time management
video by @name
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Before
Events and social media - example
After
Running commentary using:@LTuk12#LTuk12
Who else is tweeting?
Check learning tech pageWho has “liked”?
Normal networking
smartphone
keeping in contact
blog
tweet link with #LT12UK
Events – who else is going
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The face you present to the world
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?What makes up your digital ‘footprint’
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Your profile
I like to use the same photo for all my social tools
hooks vs privacy
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Manage your Digital Footprint
Authenticity vs Caution:Consider the proportions of professional vs professionalDon’t overshare – bad taste jokes, employer /customer info.Be aware that personal conversations can see seen by others
Monitor:Search and check what others can see about youConsider Google AlertsWhat would the results look like to your employer/prospective customer?
Fix and adjust:Remove unwanted items Check privacy and security settingsBEWARE: LinkedIn Looking for opportunities/jobs could cause trouble.
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Damaging employment prospects
• Spate of sackings• Check company policy• HR making judgements• Misunderstanding intention• Linked in default – Looking
for opportunities! • Makes it look like you are
job hunting• Don’t expose client info
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Preventing problems
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?What can go wrong
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Time thief
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Dashboards: e.g. Hootsuite
Prioritise by putting in lists
Social media streams in one place
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Notifications
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Spammers and worse
Don’t click the link
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Don’t give too much information
don’t provide info if you don’t want to
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Beware of automatic sharing
beware about giving too much info about where you are and what you are doing
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Look at my new
TVmy boss
is an *&%$
Information connecting unexpectedly
heading off for a
meeting .
I work for ...
Location ...
CV
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Privacy
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Everyone can see all your info!
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Privacy – Face Recognition
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Trolls
• People who try to upset others by posting nasty messages to get a reaction.
• Usually cowardly and hidden behind fake id.
• Don’t feed them.
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Group Think
We are all individuals
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Social media and our group
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?How can we support each other
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Supporting each other
• Between meeting contact to supplement emails• Ongoing discussion
• Circulating information• Amplification
• Helping each other learn
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Finding out more
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Learning about tools and techniques
http://c4lpt.co.uk/
• Practical guide• Directory of tools• Social learning centre• Blog
• Collection of bookmarks from this presentation
• Watch others• Emulate if their
methods look helpful
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http://www.diigo.com/list/wendytagg/cipd-trainers-forum-sussex-social-media
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Keeping aware and out of trouble
http://facecrooks.com/
• Alerts: on privacy, security and scams
http://blog.tweetsmarter.com/
• Easily digestible• Twitter• Facebook
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http://www.knowthenet.org.uk/
• Straightforward• All aspects of the web• News• Tests