socialhomejobs - amazon s3s3.amazonaws.com/mentis/socialhomejobs/dldl/fe/the... · 2016-12-19 ·...
TRANSCRIPT
1 SocialHomeJobs.com
2 SocialHomeJobs.com
Copyright © 2016 SuccessVantage Pte Ltd
All rights reserved.
Published by Bethany Simmons.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any
form or by any means, electronic, mechanical, photocopied, recorded, scanned, or otherwise,
except as permitted under Canadian copyright law, without the prior written permission of the
author.
Notes to the Reader:
While the author and publisher of this book have made reasonable efforts to ensure the accuracy
and timeliness of the information contained herein, the author and publisher assume no liability
with respect to losses or damages caused, or alleged to be caused, by any reliance on any
information contained herein and disclaim any and all warranties, expressed or implied, as to the
accuracy or reliability of said information.
The publisher and the author make no representations or warranties with respect to the accuracy or
completeness of the contents of this work and specifically disclaim all warranties. The advice and
strategies contained herein may not be suitable for every situation. It is the complete responsibility
of the reader to ensure they are adhering to all local, regional and national laws.
This publication is designed to provide accurate and authoritative information in regard to the
subject matter covered. It is sold with the understanding that neither the author nor the publisher is
engaged in rendering professional services. If legal, accounting, medical, psychological, or any other
expert assistance is required, the services of a competent professional should be sought.
The words contained in this text which are believed to be trademarked, service marked, or to
otherwise hold proprietary rights have been designated as such by the use of initial capitalization.
Inclusion, exclusion, or definition of a word or term is not intended to affect, or to express judgment
upon the validity of legal status of any proprietary right which may be claimed for a specific word or
term.
The fact that an organization or website is referred to in this work as a citation and/or potential
source of further information does not mean that the author or publisher endorses the information
the organization or website may provide or the recommendations it may make. Further, readers
should be aware that the websites listed in this work may have changed or disappeared between
when this work was written and when it is read.
Individual results may vary.
3 SocialHomeJobs.com
TABLE OF CONTENTS
INTRODUCTION ............................................................................................ 4
FOUR DISCTINCT CATEGORIES OF ESSENTIAL HABITS ............................... 6
ENERGY ........................................................................................................ 7
MEMORY ..................................................................................................... 14
SCHEDULE .................................................................................................. 20
FOCUS ......................................................................................................... 24
CONCLUSION ............................................................................................. 28
4 SocialHomeJobs.com
INTRODUCTION
When you observe the daily routines of the most successful people in the world – those who
earned their millions on their own – certain specific patterns of behavior emerge. But
human behaviors can be learned, practiced, and replicated – and if you integrate those
habits into your own life, you’ll automatically be more productive and successful.
Taking cues from others who are experts is the basis of what psychologists call “social
learning,” a branch of psychology often leveraged by entrepreneurs and corporations to
make them more productive.
There are literally thousands of different studies
and research papers that confirm the validity of
this process, which involves observing role
models who are extremely good at what they do
and then essentially copying that behavior.
If you want to improve your golf swing, for
example, practice the same movements and
body mechanics of the best golfers in the world.
To become a more efficient business, apply the same concept by implementing the best
practices of leading Fortune 500 companies.Similarly, if you want to make more money and
do it in the shortest amount of time possible, figure out what millionaires do every day that
makes them so productive, focused, and successful.
The purpose of this book is to show you how they do it, and how you can begin to model
your daily routine in the same way to get more done in less time and make more money,
faster.
The key, of course, is to identify exactly which particular habits and routines those super-
successful people adhere to that makes them more productive and efficient.Oftentimes
people mistakenly believe that they’d be more productive by working harder or being
busier, but much of that effort can actually be counterproductive.
5 SocialHomeJobs.com
You have to know exactly how to apply yourself – and if you do, you can be more successful
while exerting less effort, and enjoying more time away from work to do the things you
love.
This book has isolated four of the most important behaviors and signature habits of
millionaires and billionaires that you can easily learn and begin to practice and emulate.
Then you, too, will start to reap the benefits and financial rewards of those smart, high-
performance habits.
6 SocialHomeJobs.com
THESE ESSENTIAL HABITS FALL INTO FOUR
DISTINCT CATEGORIES:
Energy
To be productive, you have to exert yourself and work hard, and that requires energetic
output. Successful millionaires and billionaires adopt habits and techniques that make
theme high-energy people.
Memory
Productivity requires having a good memory. Anyone who has ever used a computer that
had insufficient memory knows that when memory is lacking, it slows down every process.
But improve your memory, using the right tips and habits, and your productivity will also be
enhanced.
Schedule
Everyone has exactly the same amount of time per day, but what differentiates the
successful, productive people from those who lag behind is time management. Millionaires
and billionaires stick to a schedule that allows them to accomplish a great deal more in
much less time, and that is one of the keys to being more productive and earning more.
Focus
Of course if you want to enhance your productivity, you have to be able to concentrate on
the tasks that are most important, with laser focus. If you want to hit a target, your aim has
to be perfect, and if you want to reach your financial goals then your focus has to be
unwavering, like an arrow to the bull’s eye.
In the chapters that follow, each of these areas of critical importance will be explained in
greater detail, as well as examples of why they are so effective. The most successful people
throughout history exemplify these traits of focus, energy, memory, and scheduling their
time wisely.
But anyone can follow in their footsteps by simply implementing the productivity habits
that are described in this book.
7 SocialHomeJobs.com
ENERGY
The whole universe runs on energy, and without it
everything comes to a grinding halt. Youcan drive a Rolls
Royce or fly your own private jet, but if you don’t give it
the proper fuel you will go nowhere.
That’s why the billionaires of the world make sure that
they have sufficient energy to compete, stay at the top of
their game, and get things done without slowing down or
losing any of their precious momentum.
As explained in an article published by the Harvard Business Review, to be productive, you
need to optimize your whole life – not just your work routine. Leading a healthy lifestyle,
which includes getting enough rest and putting the right kind of fuel into your body, is one
of the secrets to success shared by many successful, high-performance individuals.
A business professor at Wharton College included
physical health as one of the major components of a
winning lifestyle, and there are three areas involving
personal health where anyone can concentrate to
develop productive habits.
They are easy, too, because you already do all three of these things – so it’s just a matter of
doing them in a more strategic and intentional way.
The three components are exercise, diet, and sleep. Everyone exerts physical effort in order
to get from one place to another, eats and drinks, and sleeps.
But how you do it can make you a millionaire if you follow role models who exemplify why
this trio of behaviors can dramatically improve your productivity. Let’s look at some real-life
examples.
8 SocialHomeJobs.com
Getting Enough Rest
One of the leaders of the business world who has also become a recognized authority on
sleep is Arianna Huffington, the co-founder and editor of The Huffington Post – an online
news portal that revolutionized the news industry.
Her recently-published best-selling book “The Sleep
Revolution” deals with the importance of sleep and its impact
on performance. Huffington believes that sleep is the key to
taking control of your life, and that by getting enough sleep,
you can complete transform yourself.
She cites this from personal experience, because as a busy
executive she was often sleep deprived – until it took a serious
toll on her health and productivity.
That experience led her to do extensive research on the value of sleep, and in 2016 she
revealed that she used to get by on only four hours of sleep, but is now in the habit of
getting eight hours’ sleep on average per night.
One of her tricks that she passes along to readers is to avoid caffeinated and sugary drinks
as a substitute for healthy rest. Those can give you a jolt of energy, which is why beverages
like Red Bull and the 5-Hour Energy Drink as so popular. But they also can trigger an energy
crash, leaving you feeling depleted and exhausted. That’s because when the body is tired,
nothing is a viable substitute for sleep.
If you fake-out the body with stimulants like
caffeine, those artificial aids will eventually lose
their ability to sustain you, and because you have
kept going when you really needed to stop and
rejuvenate, the crash will be more severe and
prolonged.
Even if you have a demanding and uneven schedule that does not allow for seven or eight
hours of continuous sleep, you can compensate in healthy, sustainable ways by napping.
9 SocialHomeJobs.com
Instead of spending 10 or 15 minutes consuming an energy drink, productive people skip it
and use that valuable time to nap.
Former President Bill Clinton, who still has a very busy schedule, is one of the millionaires
who believe in napping. He told CBS news:
“When I’m a little short of sleep I try to just lie down for 15 minutes or a
half hour, and it really makes all the difference in the world.”
Former Prime Minister Margaret Thatcher slept about four hours a night, but napped every
day – clearing her schedule on a daily basis to sleep between 2:30 and 3:30 in the afternoon.
While other Brits might have been having their afternoon tea to keep them going, she took
the smarter, more scientific path and slept.
Charlie Rose, one of the highest-paid and hardest working news anchors in television, told
the Hollywood Reporter that he takes not one, but two naps a day to stay in peak condition.
He developed that habit when he was a college student.
10 SocialHomeJobs.com
As one of the world’s most award-winning interviewer, Rose says that if he has a choice
between a half-hour of extra preparation before an interview or a half-hour nap, he will
always choose the nap – because it makes him sharper, keener, more relaxed, and a better
interviewer.
Other powerfully productive people throughout history who napped as a daily habit include
Leonardo Da Vinci, John F. Kennedy, Ronald Reagan, and wealthy business baron John. D.
Rockefeller.
That is also why some of the most progressive and profitable organizations in the world –
such as Google, Uber, Zappos, Nike, and NASA – have nap rooms where employees can go
to lie down in a quiet place and catch a few winks. These companies know that short naps
lead to greater productivity, whereas too little sleep not only causes people to feel worse
and grumpier but it also leads to costly human error and workplace accidents.
By tapping into a deeper reservoir of energy, they can accomplish exponentially more in the
same number of minutes, hours, and days – and it begins with putting the right kind of fuel
into their bodies.
Following an Exercise Routine
President Obama has, arguably, the most stressful and time-consuming job in the world.
But despite his busy schedule and the extreme demands on his time, he sticks to a rigid
workout schedule, making sure to get a minimum of 45 minutes of physical exercise every
day.
Not only does physical exercise keep you
healthy, but it also triggers the release of
natural chemicals in the body such as
endorphins, which help to elevate your
mood and make you feel good. When a
person feels good, they are more engaged
and productive.
11 SocialHomeJobs.com
Cardiovascular exercise also reduces high blood pressure and stress, to ensure that you can
work longer and be more resilient in the face of challenges.
Apple CEO Tim Cook, for example, has a reputation for virtually limitless energy – even
though he is a middle-aged man. It is not out of the ordinary for him to conduct intense, 12-
hour meetings. But when asked how he does it, Cook explains that he is strict about getting
in a good workout at the gym every day before going to the office.
He starts his routine at five o’clock in the morning, too,
which is a daily habit shared by many successful people
who have extraordinary amounts of energy.
But these leaders and millionaires don’t shortchange
themselves when it comes to sleep, because sleep is
one of the most vital fuels for the human body.
The Wall Street Journal profiled Nike CEO Mark Parker
and his exercise routines, describing how he works out
for two hours per workout session, four days of the
week. But on the remaining three days, he also works
out, but for only one hour. So he averages 11 hours of
exercise a week, almost four times as much as most
“active” people do.
Square, Inc. CEO Jack Dorsey is an avid jogger, and the CEO of Xerox works out with her
own personal trainer. The CEO of Starbucks, Howard Schultz, rides a bike for exercise, and
the CEO of Starwood Hotels gets up every morning and runs 10 miles.
Best-selling author Tom Corley, whose specialty is writing about the habits of rich people,
explains how the wealthy manage to do some aerobic exercise at least four days a week –
while other people may only get to the gym twice a week.
12 SocialHomeJobs.com
Eating and Hydrating
Corley also highlights the fact that millionaires and billionaires have healthier diets,
consuming very few junk foods. When the Obama family moved into the White House, First
Lady Michelle Obama’s first project was to start an organic garden on the premises. Not
only does the First Family eat healthy, but they promote a healthy diet as one of the keys to
success and productivity.
The connection between what you eat and drink and
your level of productivity was explored in an article in
the Harvard Business Review in 2014, where it was
explained that what you decide to eat at lunch can
determine whether you have a productive afternoon
or go back to work and feel tired, lethargic, and
unable to focus.
Research conducted by Population Health Management also revealed that nearly 70% of
workers who eat an unhealthy diet suffer lost productivity. That’s why the United
Kingdom’s Human Resource Guide recommends that companies provide healthy,
nutritious snacks to employees – such as fresh fruit – and that eating vitamin-rich foods and
drinking plenty of clean, fresh water will keep workers mentally sharper and feeling better
physically.
Employees who are dehydrated take more sick
days, process information at a slower rate, and also
tend to show a distinct lack of focus. Hydrating the
body with water instead of sodas, caffeinated
beverages like Red Bull, or lots of coffee and
espresso can actually help a person feel more
refreshed and rested.
The body and the brain need sufficient water. But once a person feels thirsty, the body is
already in a state of dehydration. That’s why it’s important to drink several 8-ounce glasses
of water a day, in order to prevent the body from becoming dehydrated.
13 SocialHomeJobs.com
The recommended amount is eight glasses of water a day, but if you can feel yourself
feeling thirsty more often, you can drink a couple of glasses more.
Self-help book author Eileen Rose Giadone, whose 2016 book “The Habit Fix” became an
instant best-seller on Amazon, devotes a large part of that book to extolling the many
benefits of drinking water. She says that not only does it improve concentration and
productivity, but it can help you achieve noticeably healthier-looking skin and rejuvenated
energy levels that improve every facet of your life.
14 SocialHomeJobs.com
MEMORY
If energy fuels productivity, forgetfulness impedes it. That is why memory is one of the
other pillars of success. The National Bureau of Economic Researchpublished findings that
drew a strong correlation between memory and wealth.
Using data from the Health and Retirement Survey, the researchers found that the amount
of money someone had was related in many measures to their ability to remember such
things as numbers and facts.
Anyone who attended college knows how valuable memory is, because without a good
memory and ability to recall information it is virtually impossible to score consistently high
marks on exams. But it is interesting to note that many millionaires and billionaires don’t
necessarily have exceptional memories from birth. Instead they have superior systems and
15 SocialHomeJobs.com
techniques for remembering. In other words, you don’t have to have amazing cognitive
recall in order to be able to remember more data that the average person.
Nowadays, even if you don’t remember facts, you can search for them and recall them
because the Google software and search engine has such an advanced capability for finding
facts fast. While you may not have a search engine like that for your brain, you can employ
specific techniques that will speed up your memory and your retrieval of important
information.
Take Notes and Grow Rich
The concept was beautifully illustrated by Facebook founder and CEO Mark Zuckerberg
who was recently at a meeting of powerful leaders in Silicon Valley. He noticed that there
were only two people in the room writing down notes, and they happened to be two of
those powerful and wealthy investors in Silicon Valley. Zuckerberg’s takeaway from that
interesting observation was that most people do not think that they need to take notes, but
those who are the most successful do it anyway – and grow rich thanks to that kind of
memory-enhancing habit.
You don’t need a bigger brain and a higher
IQ – you just need a pen and a notebook and
the habit of taking notes to write down
ideas, helpful facts, and other valuable
information that comes your way
throughout the day.
Researchers at California’s Dominican University found that a person’s chance of success
actually increased by more than 30% if they just took good notes. PhD. researcher and
author Henriette Klauser also explained in one of her books that writing down your goals is
one of the keys to achieving them.
Notable Millionaire Note Takers
History helps to prove Klauser’s point. Billionaire Richard Branson is famous for doing the
same kind of copious note-taking, and musician and songwriter Bob Dylan – who earns
16 SocialHomeJobs.com
about a quarter of a million dollars every time he plays a concert – scribbles notes in
notebooks which he later uses to help him create the songs that have made him so wealthy
and famous.
Likewise, J.K. Rowling, who is one of the richest women on earth, got many of her ideas for
her Harry Potter books while taking notes on the bus en route to her job as a school
teacher. The movie director George Lucas, who created Star Wars, carries a notebook in his
pocket to jot down ideas, and some of the most valuable ideas for his movies come from
those notes.
Peter Jennings, who was a legendary newscaster for ABC television, was actually a high
school dropout. But he had the habit of taking lots of notes, and the Vice-President of ABC
said that was one of the skills that made him so successful. Comedian and screenwriter
Larry David, who made his millions by creating the Seinfeld TV show, is another celebrity
who carries a notebook in his pocket to help him have better memory.
The same was true of millionaire John D. Rockefeller, who recorded notes, facts, and
figures in ledger books that he always carried with him. Tiger Woods, one of the highest
paid athletes in history, always writes down notes to help him remember how to play a
particular hole or green on a golf course.
Why Writing Notes Works
In this digital age, there are plenty of other ways to help remember information, including
smart phone recorders, apps, and voice recognition systems that will take spoken notes
and type them up for you automatically.
But while those are excellent tools for
anyone who may have dyslexia or other
challenges that make writing down notes
difficult, people who are able to write in a
notebook should still handwrite for the best
results.
17 SocialHomeJobs.com
It’s better to view laptops, post-it notes, and other shortcut note-taking tools like junk food.
They are easy, but don’t give you the desired results and can be a time-waster. As General
Dwight Eisenhower, who later became U.S. President, said, to-do lists can make things at
the top of your list more time-sensitive or urgent.But while you are concentrating on
finishing those so you can scratch them off the list, things that are much more important
could be getting neglected. That may sound too time-consuming and laborious.
However, research supports this idea, even if it may sound too hands-on to those who are
accustomed to digital shortcuts that sometimes make our lives move faster but also make
us less productive and more forgetful.
Why taking notes in your own handwriting is
considered superior is that it requires multiple types of
knowledge acquisition and cognitive engagement
simultaneously.
Each of us has a different learning style. Some people
are visual learners, some process information better if
they read it, and others find that if they are physically
active while learning, they retain the knowledge better.
Most people, however, use a combination of these learning methods – even if they do favor
one particular style over another.
More recent research about effective ways to educate people emphasizes this multimodal
approach, and one of the great things about handwritten note-taking is that it capitalizes
on this multifaceted style of learning, for better comprehension and stronger memory of
what you process.
The reason that works so well is that you engage your visual sense to write and read, while
the cerebellum and motor cortex regions of the brain are employed when you do physical
activity – like writing, for instance, which requires motor skills. In order to take good notes,
you have to listen or read, and also write. To take that process to the next level, you can
also read your notes out loud to yourself, which engages the auditory sense.
18 SocialHomeJobs.com
Come Up with Your Own System
In its resources for students, the University of California at Berkeley – one of the top schools
in the world – advises students to organize their notes by subject matter for easy access
and cross-referencing.
The university also emphasizes that taking notes aids in both understanding and retention,
and that notes taken in your own handwriting are easier to read that printed materials like
textbooks.
Here is one approach or system as an example to help you:
Keep a pen and notebook with you always.
Whenever you hear anything you want to remember, write it down.
That applies to inspirational quotes, facts, business statistics, and anything
else of interest to you.
Try to organize your notebooks into subject categories, with tabs or other
aids.
You may have a section for personal info, one for motivational ideas, one for
tips useful at work, one for business plan idea, and so forth.
Review your notes within two hours of taking them, because research shows
that is the optimum time to study new material and remember it.
Once you have filled a notebook, save it by date or topic for future reference.
At the end of each year, you may also want to put all of those notebooks into
a large annual binder.
Figure out what system works best for you, including the kind of writing instrument you
prefer and the type of notebook that’s most practical and helpful.
19 SocialHomeJobs.com
Just avoid using shortcuts like index cards and sticky notes, because those typically create
lots of disorganization and clutter, and can get misplaced easily. That is frustrating, time-
wasting, and a general impediment to productivity.
Of course, you may want to use pocket-sized notebooks when carrying around a large one
is not convenient or appropriate.
In that case, get into the habit of transferring those notes from the smaller notepads into
your larger one at the end of the day. Doing so gives you another chance to drill that
information into your memory through the multi-level learning process.
20 SocialHomeJobs.com
SCHEDULE
An article in the Harvard Business Review says that managing your energy is the best way
to be successful at time management. That means that you need to follow a schedule that
allows time for getting sufficient sleep and exercise while also having enough hours in the
day to work and earn money.
To-do lists, on the other hand, typically fail. What happens is that you simply waste time
making lists of things you need to do. Then each time you refer to the list you either
become worried that you cannot accomplish everything or you add more things to the list.
That leads to the biggest schedule-killer of all,
procrastination.
Instead of trying to use these kinds of lists, do as
the Harvard Business Review article suggests and
instead of managing what needs to get done,
focus your attention instead on managing your
use of time.
Research published in that business journal explains, for instance, that humans respond to
natural rhythms and cycles of activity – not strict hierarchies like lists.
Time moves in cycles that are natural, so the best way to maximize productivity is to focus
on managing yourself and your energy, not lists of things that need to get done.
With enough time you can accomplish everything on
your lists, and one of the first steps to freeing up extra
time to do that is to stop making all those unnecessary
and ineffective lists.
Members of the Harvard Business Review staff wrote an
article that describes how you should be goal-oriented,
not fixated on to-do list type systems.
21 SocialHomeJobs.com
When you clearly know your goals, you can focus on these in the most productive ways and
start to understand how much time you need to invest in order to reach a goal or a set of
objectives. That way you actually get more done, instead of being bogged-down in metrics
that mostly highlight how little you accomplished yesterday that has to be carried over to
tomorrow’s list of things to do.
One of the healthiest and most effective techniques used by millionaires is to work in
shorter bursts of time, so that you work a while and then take a quick break that will
rejuvenate you.
Walk away from the desk, drink some water, do some stretching exercises, eat a piece of
fruit, and then dive back into your work. That will make you productive over a much longer,
more sustainable period of time and will ensure that your energy and concentration when
you are “on task” is fully optimized.
A very popular way to manage this kind of schedule is to use a system such as the
Pomodoro Technique.
The name of this technique is rather peculiar, but the essence of the technique is time
management.
Pomodoro is the Italian word for tomato, and there are kitchen timers shaped like a tomato
– thus the name Pomodoro for this timed strategy.
The way it works is that you use a kitchen timer or other type of alarm clock device, and you
set it to ring after 10, 15, or 20 minutes of work. Then you sit at your desk and become fully
absorbed.
22 SocialHomeJobs.com
Normally once you are in that zone the tendency is to continue working for hours, without
those healthy and useful productivity breaks. But since you are using an alarm timer, it
reminds you at short intervals that it’s time to take your quick break, clear your mind and
refresh your body, and get rejuvenated for the next work phase.
People who schedule their entire workday this way
may wind up taking 60 to 90 minutes of breaks, but
despite doing that they are more productive than
people who do not give themselves those
opportunities to pause and reset.
Harvard Business Review also promoted this idea in an article that recommended making a
habit of stepping away from your work at strategic intervals. The article cited research that
shows how those who feel stuck trying to find a solution to a problem or a way around an
obstacle or challenge often just need to stop working on that task long enough to get a
fresh perspective and new way of looking at things.
Rather than viewing this kind of pause as lost time, successful people see it as an essential
element within their overall performance schedule.
In fact, many of the most successful millionaires
and billionaires in the world don’t even start their
day until they pause to reflect, meditate, or
otherwise relax and clear their minds.
Oprah Winfrey, who is one of the busiest and
wealthiest people in the world, sits silently for 20
minutes, two times each day.
Arianna Huffington of the Huffington Post does yoga and meditation every morning. John
Paul DeJoria, known for the Patron Spirits Company and Paul Mitchell products, takes five
minutes every morning to do some undisturbed contemplation, and Jack Dorsey, the CEO
of Twitter, wakes up at five in the morning to either work out or meditate.
23 SocialHomeJobs.com
That leads to another important secret of successful people. They schedule their lives to
start early. Benjamin Franklin, who became fabulously wealthy, famously said,
“Early to bed and early to rise makes a man healthy, wealthy, and wise.”
And that advice holds true for people like Jack Dorsey and billionaire Sir Richard Branson,
who also rises at five in the morning.
Fiat Chrysler CEO Sergio Marchionne is awake by four in the morning, as are Michelle
Obama, Virgin America CEO David Cush, and Apple CEO Tim Cook.
Waking up early gives you a head start on your project,and your, while also providing you
with extra hours of peace and quiet to aid in your concentration and focusbefore the rest of
the world stirs. It doesn’t cost anything, but can make all the difference between barely
scraping by and making millions.
24 SocialHomeJobs.com
FOCUS
The Pareto Principle, articulated by an economist who lived in the early 1900s, is often cited
as an important concept to grasp in order to gain practical insight into the nature of
productivity. The ratio explained by Pareto is that 20% of human endeavor accounts for
80% of human accomplishments.
In the world of business and moneymaking,
that means that only one-fifth of what you
do generates 80% of the results you get.
Millionaires and billionaires can spend two
hours each day to earn what most people
earn in eight hours, because they leverage
the Pareto Principle to their advantage.
How do they do that? They focus their 20% where it really counts, instead of wasting time
with unproductive efforts that account for 80% of the average person’s business and
preoccupation.
Here are some examples of people and ways to put this concept into action. Most people
who invest in the stock market get great returns from around 20% of their investments,
while the others don’t advance their wealth.
Many executives spend 80% of their time reading emails,
when only 20% of those emails are valuable or worth
responding to or reading. In fact, most of what people
read – whether it is books, emails, or magazine articles –
can be summarized into a few main points.
Learn to digest 100 pages of material into 20 pages of
notes that highlight the most important information and
you will save yourself 80% of your study time.
25 SocialHomeJobs.com
The same goes for marketing and sales. Many companies could get rid of 80% of the
customers who just browse but don’t regularly buy anything, and raise their revenues by
instead catering to the other 20% who do spend money and account for repeat sales.
Steve Jobs, who made Apple the most profitable company in American history, was an
expert at applying this idea. He told graduates during a commencement address he gave at
Stanford University that they should focus on discovering their passion in life to do what
they loved for a living.
That way, they’re spared the burden of having to wade through 8 out of 10 offers for jobs
they don’t really want, and instead propelling themselves towards their dream jobs that will
motivate them to excel (and won’t even feel like work!).
The Apple founder also organized company retreats, where he would write down 100 ideas
on a blackboard – ideas that were submitted by employees. But instead of trying to
implement those, he would spend the whole weekend paring that list down until he just
had the best ideas left – and those were the ones that Apple would execute.
26 SocialHomeJobs.com
He would take the Pareto Principle to the extreme, because once he got rid of 80 inferior
ideas and had only 20 left, he would then drill-down to eliminate half of those and wind up
with only 10. By then applying the talent and energy of the company to those, he was able
to lead one of the most successful companies in the world and amass billions of dollars in
wealth.
Larry Page, who helped launch Google, applies the same kind of focus to his life, while also
concentrating on removing busy work from his calendar and focusing on solving challenges
that will make him feel better and more productive at the end of the day.
As Steve Jobs advised the head of Google, find the five products that you really want to
focus on, and get rid of the rest of the ones that are dragging the business down. As Jobs
said:
“They’re causing you to turn out products that are adequate but not great.”
If you want your life to be better and more productive, find out what is holding you back or
pulling you down and get rid of it, so that you are liberated to be as productive as you
possibly can.
There are numerous strategies for gaining more focus so that you can
zone in on what you need to accomplish.
One of President Obama’s tricks to getting more done in less time is to eliminate
the kinds of choices that you face when you create a list of things to do and then
have to decide how to prioritize them.
He told a reporter recently that the fewer decisions about ordinary things he has to make,
the more time and focus he can give to making the really important decisions. Obama said
that is why he always wears either a gray or blue suit. Rather than stand at the closet
making mundane decisions, he solves that problem and saves time that he can invest wisely
in another part of his day.
27 SocialHomeJobs.com
If you have eight sets of clothes in your closet and narrow it down to just two sets, then you
have successfully applied the 80/20 rule to free up time and be more productive.
Do you spend 80% of your time networking at conferences or on social media, just to
generate 10 or 20 valuable leads, partnerships, or other relationships? If so, analyze what
you really want out of those interactions and relationships, and concentrate on ways to
meet those people while saving yourself time by cutting out unproductive connections.
Are you spending an hour in traffic to drive
to the gym where you workout for an hour
on the treadmill? In that case, maybe you’d
be more productive if you installed a
treadmill at home or at the office. Then you
can leverage all the time used on your
commute for a longer period or do some
other productive activity.
Henry Ford did that. He’s famous for his automobile empire, but his greatest contribution
was not automobiles. What he gave the world was much more important: the idea of the
assembly line, which makes mass production possible. He brought together all the
necessary components needed to build a car in one place, and each worker was assigned
one specialized task. That enabled Ford to produce many more cars, and make a great deal
more money.
Think about chain stores and restaurant franchises. Their creators spend about 20% of their
efforts to come up with the concept and business model. But once they have done that, the
other 80% of their profit comes from just repeating the same process over and over again.
That makes wealth growth much easier.
You establish one formula or create 20 recipes to put on your menu, and then instead of
reinventing the wheel every day, you just focus on doing those few things perfectly,
multiple times, to increase your revenue.In that way, if you begin to view your life and your
schedule through the 80/20 formula, you will uncover many different ways to create more
time, eliminate wastage, and be exponentially more productive.
28 SocialHomeJobs.com
CONCLUSION
One of the biggest mistakes that people make when striving to grow rich or be more
productive is that they confuse productivity with work or staying busy.
Work can be productive, but if you exert yourself without focus and intent, work can
actually just create a cycle of fatigue and a money-losing effort.
To be genuinely productive, you need positive outcomes that are planned. That comes
easily to those who follow the four core principles of energy, memory, schedule, and focus.
You will no longer stay stagnant, but will be engaged in optimal ways to make you the most
productive you can be.
As you adopt these four elements of productivity,
you’ll also discover that they have a unique kind of
synergy. In other words, they feed each other in
ways that make them even more effective.
If you are focused, for example, you will feel more
energetic.
When you have extra energy, your brain works faster, and your memory improves.
When your memory is sharp, it becomes easier to schedule your life by freeing up time you
would otherwise spend looking up a fact you forgot or working double-time because you
didn’t remember to do something the right way and now you have to do it again.
As you focus your energy like a laser, your
schedule opens up with more minutes and
hours you didn’t realize you had, and
suddenly you find that you are so much more
productive, on so many different levels, that
you can make more money in less time.
29 SocialHomeJobs.com
You’ll have more freedom to spend time in leisure activities and with friends and family –
and the more you are able to relax and enjoy life to the fullest, the less stress you’ll
experience.
That makes you all the more productive, so just by adhering to these four simple principles,
you can make the life you dream about and the wealth you want to accumulate a daily
reality.