socialgrace
Post on 15-Sep-2014
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Presentation to Reno Grace Church, 4/27/11TRANSCRIPT
Social Grace
Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret
My Time
• Opportunity (NOT: a solution or guarantee)
• Big How• Questions – Yours• Question - Mine
How did I get here?
Learning Engine
Reno is Grace Church
We Are Grace Church
IndexedRanked
Leaders/Staff
Volunteers
Partners
Grace Church
SocialAllied with Friends
MediaMeans of
communicating
Scott McKain, 1/14/11
Social BusinessMeans of communicating with those friends with whom you are allied to continuously improve and grow your
business
INTP
Social Media Doesn’t Work
1. Your product or service isn’t any good
2. You’re doing it wrong
Gary Vaynerchuk (2011)
Are you remarkable?
InfluenceThe capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself (Brian Solis)
Social CapitalThe amount of trust and reciprocity in a community or between individuals (Brian Solis)
People are talking
People are talking
You earned everything
they say about you
What’s new?What’s new?
Speed, reach, and impact of good and
bad news
Many To Many
How are you responding?
Business as usual?
Something new
BrandThe set of expectations, memories,
stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)
Personal Brand
The reasons why people spread the word about your value.
ValueWhat you can do uniquely
well to help others address issues and solve problems that matter to them.
Remarkable Brand
RelationshipsChoiceTalkValue
Content Marketing
Inbound Marketing
Asset Marketing
Interruption vs.
Permission
Permission
Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is.
Jason Falls
ContentConversation
Conversation
• Source of information• Site of coordination• Convene, never control the conversation
Consistently Contribute
Value
Transparency
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Remarkable
Value
Not
Personality
Inbound Marketing
• Change of mind • Relational capacity• Remarkable content• Get found
Halligan and Shah (2010)
Social Objects• The reason two people are
talking to each other • Social networks form around
social objects, not the other way around
Hugh MacLeod
Social Objects• Documents• Video• Audio• Pictures• Presentations
Blogging• Godin and Peters on blogging• Micro publishing platform• Force yourself to become part
of the conversation• Best darn marketing tool• Free
Your Website
Video, Audio, Presentations
Content (helpful social objects)Conversation
Influence
Engagement Matrix: Tom Webster
Social Objects
Focus on becoming a factory of
relevant social objects.
Leaders/Staff
Volunteers
Partners
Questions for me?
Are you ready to create
The Voices of Grace?
Social Grace
Bret L. Simmons, Ph.D.www.bretlsimmons.co
m@drbret