social taggingreal time engagement spontaneous communities of interest
TRANSCRIPT
#SocialEngagement
◎Degree of participation
◎Activity / Interaction / Social exchange
◎Social Engagement vs. Social Network
#SocialTagging
◎Generate electronic tags / keywords
◎User generated
◎Describes / categorises
◎Tag clouds
#MarketingOpportunities
◎Improved Brand Recognition
◎Opportunities To Convert
◎Increased Inbound Traffic
◎Decreased Marketing Costs
◎Improved Customer Service
#AlternativesToRealTimeCommunities
◎Traditional print / AV media
◎Read-it later app’s
◎Clubs and societies
◎Busy shopping street
◎Digital detox holidays
#For
◎Negative influence on society
◎Impressionable young minds
◎Hidden political agendas
◎Security of secrets
◎Curbing spread of wrong information
#CensorshipOfStreams
#CensorshipOfStreams
#Against
◎Propagating ignorance
◎Shaping young minds
◎Freedom of Speech
◎Modified Truth
#Issues #Pitfalls
◎Cost of buying attention
◎Excessive presence
◎Randomly chosen tags
◎Attention Deficit Trait (ADT)
◎Lack of security and privacy
◎Trolls
“
In fact, nearly 7-in-10 (69%)
global respondents to a recent
survey think face-to-face
interactions are being replaced
with electronic ones. - source Neilson survey in 2014
Pros
◎ Instant
◎ Broad audience
◎ Viral
◎ Market opportunities
◎ Save time
◎ Automated
#Conclusion
Cons
◎ Lack of security & privacy
◎ Herd mentality
◎ Viral
◎ Excess of presence
◎ Time consuming
◎ Lack of empathy