The New World of Travel 2.0: The New World of Travel 2.0: Applications of Social Software in Applications of Social Software in the Travel and Tourism Industry, the Travel and Tourism Industry, and in Teaching a Sustainable and in Teaching a Sustainable

Tourism Course Tourism Course

Alan A. LewAlan A. LewNorthern Arizona UniversityNorthern Arizona University

http://alanlew.comhttp://alanlew.com

http://alanalew.comhttp://alanalew.com

OutlineOutline Web 2.0Web 2.0 Social SoftwareSocial Software BlogsBlogs PodcastsPodcasts WikisWikis Web SitesWeb Sites ConclusionsConclusions

Long Tail Tourism: Implications of the distributed business model for the Long Tail Tourism: Implications of the distributed business model for the tourism and travel industrytourism and travel industry• keynote paper Presented at the 2nd Tourism Outlook Conference, 4-6 December keynote paper Presented at the 2nd Tourism Outlook Conference, 4-6 December

2005, Shah Alam, Selangor, Malaysia2005, Shah Alam, Selangor, Malaysia• http://jan.ucc.nau.edu/~alew/docs/Alan_Lew_Long_Tail_Tourism.htmlhttp://jan.ucc.nau.edu/~alew/docs/Alan_Lew_Long_Tail_Tourism.html

Web 2.0 Virtual Travel-escapesWeb 2.0 Virtual Travel-escapes• paper presented at the Association of American Geographers, 103th annual paper presented at the Association of American Geographers, 103th annual

meeting, San Francisco, CA 17-21 April 2007.meeting, San Francisco, CA 17-21 April 2007. • http://www.slideshare.net/alew/travel-20-the-emerging-web-20-virtual-travelscaphttp://www.slideshare.net/alew/travel-20-the-emerging-web-20-virtual-travelscap

ee

“ “ Web 2.0 ”Web 2.0 ” Web 2.0Web 2.0 = =

new revolution new revolution in Internet growthin Internet growth• Internet = invisible part of every day lifeInternet = invisible part of every day life• New levels of access to informationNew levels of access to information

NewNew Concepts, Applications, Channels Concepts, Applications, Channels• “…“…web applications, services, resources, blogs or web applications, services, resources, blogs or

sites with a focus on next generation web, social sites with a focus on next generation web, social software, blogging, Ajax, Ruby on Rails, location software, blogging, Ajax, Ruby on Rails, location mapping, open source, folksonomy, [tagging], mapping, open source, folksonomy, [tagging], design and digital media sharing”design and digital media sharing”

eHubeHub - - hhttp://ttp://www.emilychang.com/go/ehubwww.emilychang.com/go/ehub//

DemocratizingDemocratizing tools of production tools of production • User Generated & Contributed Data / Info.User Generated & Contributed Data / Info.• ““Ideas over Costs”Ideas over Costs”

Online business without venture capitalOnline business without venture capital• ““a Billion Niches” a Billion Niches”

Custom Streams, not mass marketsCustom Streams, not mass markets

Enabled by Enabled by High Speed InternetHigh Speed Internet

Social SoftwareSocial Software“…lets people rendezvous, connect or collaborate by use of a computer “…lets people rendezvous, connect or collaborate by use of a computer

network” “software that supports group interaction”network” “software that supports group interaction” ((wikipedia.orgwikipedia.org))

Instant Messaging Instant Messaging Internet Relay ChatInternet Relay Chat

• chat roomschat rooms Internet ForumsInternet Forums

• bulletin boardsbulletin boards Social Network ServicesSocial Network Services

• MySpacesMySpaces Social Guides Social Guides

• recommend real world places / recommend real world places / services - services - TripAdvisorTripAdvisor

Social Bookmarking Social Bookmarking • publicly posted favorite listspublicly posted favorite lists• Del.icio.us, Google NotebookDel.icio.us, Google Notebook

Social Reputation NetworkSocial Reputation Network• eBayeBay

WeblogsWeblogs• Blogs, Podcasts, Vlogs/VideocastsBlogs, Podcasts, Vlogs/Videocasts

Social Citations Social Citations • references for academics references for academics • Citeulike.orgCiteulike.org

Peer-to-peer Social NetworksPeer-to-peer Social Networks• file sharing – photos, gamesfile sharing – photos, games

Virtual Presence Virtual Presence • meeting in online worldsmeeting in online worlds• Second LifeSecond Life

Virtual Worlds & Massively Virtual Worlds & Massively Multiplayer Online Games Multiplayer Online Games (MMOGs)(MMOGs)

VOIP – Internet TelephonyVOIP – Internet Telephony• Skype, GizmoProjectSkype, GizmoProject

WikisWikis• Collaborative Writing/EditingCollaborative Writing/Editing• Writely, JotSpot, WikipediaWritely, JotSpot, Wikipedia

Social Software in EducationSocial Software in Education Web20Teach.comWeb20Teach.com

Web 2.0 Ideas for Web 2.0 Ideas for Educators: A Guide to Educators: A Guide to RSS and MoreRSS and More• Free eBook from Free eBook from

TeachingHacks.com TeachingHacks.com

Theory and Practice of Theory and Practice of Online Learning Online Learning • Free eBook from Athabasca Free eBook from Athabasca

UniversityUniversity

MERLOT.org - MERLOT.org - Multimedia Multimedia Educational Resource for Educational Resource for Learning and Online Learning and Online TeachingTeaching

EDUCAUSE.eduEDUCAUSE.edu

Post-Tourist Market TrendsPost-Tourist Market Trends1.1. Increased Market DifferentiationIncreased Market Differentiation

• Niches marketsNiches markets

2.2. More FIT - Self‑Directed TravelMore FIT - Self‑Directed Travel

3.3. More Travel SavvyMore Travel Savvy• Greater Eco, Cultural & Political AwarenessGreater Eco, Cultural & Political Awareness

4.4. Easier World to Travel InEasier World to Travel In

5.5. More Special Interest TravelMore Special Interest Travel• New Destinations & ExperiencesNew Destinations & Experiences• Return to Older DestinationsReturn to Older Destinations

Recapturing Youth & HeritageRecapturing Youth & Heritage

6.6. More Short TripsMore Short Trips – Less free time – Less free time

7.7. More Market ChannelsMore Market Channels - Especially through the Internet - Especially through the Internet

Selling to the Selling to the Post-TouristPost-Tourist 1. 1. Build Client TrustBuild Client Trust

• Create Social NetworkCreate Social Networkand Community and Community

Sense of OwnershipSense of Ownership

• Pre-Answer as many questions as possiblePre-Answer as many questions as possible ““Information Seeks to Be Free”Information Seeks to Be Free” Facilitate information sharingFacilitate information sharing

2. 2. Exhibit a Clear IdentityExhibit a Clear Identity• Through Consistence inThrough Consistence in

Image, Messages, Policies, Image, Messages, Policies, Post Tourists seek Efficiency, Predictability & ControlPost Tourists seek Efficiency, Predictability & Control

3. 3. Use the Best ToolsUse the Best Tools• Easy Communication, Trust, & CommunityEasy Communication, Trust, & Community• Open & SimpleOpen & Simple

PL 376PL 376Planning for Sustainable TourismPlanning for Sustainable Tourism

Listened to Music on your computerListened to Music on your computer 88 100%100%

Had heard of BlogsHad heard of Blogs 88 100%100%

Listened to Music on an mp3 playerListened to Music on an mp3 player 77 87.5%87.5%

Watched to Video programs on your computerWatched to Video programs on your computer 77 87.5%87.5%

Had occasionally used Instant Messaging (IM)Had occasionally used Instant Messaging (IM) 77 87.5%87.5%

Had joined a Social Media/Software WebsitesHad joined a Social Media/Software Websites 66 75.0%75.0%

Had actively participated in a Social Media/Software WebsiteHad actively participated in a Social Media/Software Website 66 75.0%75.0%

Had created a website using an HTML editorHad created a website using an HTML editor 66 75.0%75.0%

Had used a Wiki website, such as WikipediaHad used a Wiki website, such as Wikipedia 55 62.5%62.5%

Listened to Audio programs (news, talk, etc) on your computerListened to Audio programs (news, talk, etc) on your computer 44 50.0%50.0%

Had heard of WikisHad heard of Wikis 44 50.0%50.0%

Had heard of the terms “Social Media” or “Social Software”Had heard of the terms “Social Media” or “Social Software” 44 50.0%50.0%

Had created a website using a Social Media/Software websiteHad created a website using a Social Media/Software website 44 50.0%50.0%

Had frequently used Instant Messaging (IM) on your computerHad frequently used Instant Messaging (IM) on your computer 44 50.0%50.0%

Listened to Audio programs (news, talk, etc) on an mp3 playerListened to Audio programs (news, talk, etc) on an mp3 player 33 37.5%37.5%

Watched to Video programs on an mp3 player (like an iPod)Watched to Video programs on an mp3 player (like an iPod) 33 37.5%37.5%

Had created an Video program and made it available on the InternetHad created an Video program and made it available on the Internet 33 37.5%37.5%

Had created and contributed to your own BlogHad created and contributed to your own Blog 33 37.5%37.5%

Had heard of term “Web 2.0”Had heard of term “Web 2.0” 33 37.5%37.5%

Had created an Audio program and made it available on the InternetHad created an Audio program and made it available on the Internet 22 25.0%25.0%

Had contributed to or edited a Wiki website Had contributed to or edited a Wiki website 22 25.0%25.0%

Had created your own Wiki websiteHad created your own Wiki website 22 25.0%25.0%

Were any of the Social Media/Software tools that Were any of the Social Media/Software tools that you have used prior to this semester part of a you have used prior to this semester part of a

class that you took?class that you took?

No (N=6)No (N=6)• It was never mandated to use any of the sites because for the It was never mandated to use any of the sites because for the

majority of my classes, we could only used scholarly, peer majority of my classes, we could only used scholarly, peer reviewed journals or other writings. Wikis (or any other social reviewed journals or other writings. Wikis (or any other social media) were not allowed or deemed reliable.media) were not allowed or deemed reliable.

• Mostly home-based stuffMostly home-based stuff• All of my experience with social media/software was purely for All of my experience with social media/software was purely for

"social" reasons to communicate with friends."social" reasons to communicate with friends.

Yes (N=2)Yes (N=2)• In a class I took, History of American Music, we were given a cd In a class I took, History of American Music, we were given a cd

of mp3 files to listen to (on our computer and on a mp3 player) of mp3 files to listen to (on our computer and on a mp3 player) and study for exams, then we gave the cd back at the end of and study for exams, then we gave the cd back at the end of the class. the class.

• I’ve used Wikipedia to conduct research for multiple classes, I’ve used Wikipedia to conduct research for multiple classes, but never really realized how it worked until Dr. Lew’s class.but never really realized how it worked until Dr. Lew’s class.

• I took a FrontPage website development class two years ago.I took a FrontPage website development class two years ago.

Which of the Social Media/Software Which of the Social Media/Software tools used this semester did you tools used this semester did you

think were most effective for use in think were most effective for use in an online class? an online class?

(N=8)(N=8)

EverythingEverything we used was really effective...I learned a lot! we used was really effective...I learned a lot! I thought that your I thought that your PodcastsPodcasts were a particularly effective way of delivering were a particularly effective way of delivering

on-line content.on-line content. I enjoyed the I enjoyed the PodcastsPodcasts. . I also enjoyed the discussions with other students and peers through I also enjoyed the discussions with other students and peers through

WikispacesWikispaces. . EverythingEverything was really effective! was really effective! The The BlogBlog and the and the WikispacesWikispaces presented us with a specific task and then we presented us with a specific task and then we

heard from peers and were able to view what we had done heard from peers and were able to view what we had done comparedcompared to others to others and make adjustments. and make adjustments. Learning how to communicateLearning how to communicate and add comments and add comments was good. was good.

Designing the Designing the WebpageWebpage was fun. was fun. Listening to a Listening to a PodcastPodcast made the class more interesting rather than just made the class more interesting rather than just

reading the material. Then having to put a reading the material. Then having to put a commentcomment ( (InnertoobInnertoob)) in made us in made us pay attention.pay attention.

The The PodcastsPodcasts we listened to for assignments, whether they be Dr. Lew’s we listened to for assignments, whether they be Dr. Lew’s podcasts or someone elses about various issues, were very helpful in podcasts or someone elses about various issues, were very helpful in understanding topics. understanding topics.

Dr. Lew’s audio recordings (Dr. Lew’s audio recordings (Elluminate audio onlyElluminate audio only) where he reviewed the ) where he reviewed the assignments were helpful as well, especially since this is an online course with assignments were helpful as well, especially since this is an online course with little other teacher/student interaction. little other teacher/student interaction.

I was never able to get I was never able to get ElluminateElluminate working on my computer; I’m still not sure working on my computer; I’m still not sure how to use it, but when audio-only files were uploaded onto vista, I always how to use it, but when audio-only files were uploaded onto vista, I always listened to those and found them helpful (listened to those and found them helpful (Elluminate audio onlyElluminate audio only)!ba.)!ba.

I really liked the I really liked the BlogsBlogs. I feel this is a great way to communicate during this . I feel this is a great way to communicate during this class.class.

InnertoobInnertoob was probably the most effective because one could potentially was probably the most effective because one could potentially listen a lecture or observation from someone a great distance away. listen a lecture or observation from someone a great distance away.

BloggingBlogging was most useful, as I enjoyed the interaction, although I feel the was most useful, as I enjoyed the interaction, although I feel the bulletin boardsbulletin boards in VISTA are more convenient and work in much the same in VISTA are more convenient and work in much the same manner.manner.

Do you have any other comments Do you have any other comments and suggestions on the use of and suggestions on the use of

Social Media/Software tools in this Social Media/Software tools in this class? class?

(N=5)(N=5)

1.1. I learned a great deal about social media, etc. but not as much as I I learned a great deal about social media, etc. but not as much as I would have liked to learn about Sustainable Tourism. It just got really would have liked to learn about Sustainable Tourism. It just got really frustrating at times....frustrating at times....

2.2. The Podcasts were particularly useful. I started to wonder about the The Podcasts were particularly useful. I started to wonder about the educational value of some of the other elements such as Wikis for this educational value of some of the other elements such as Wikis for this class. class.

3.3. I think it was difficult to effectively work in this course at the beginning I think it was difficult to effectively work in this course at the beginning as I am not very computer savvy. as I am not very computer savvy.

4.4. The course definitely taught me a lot, and I feel much more The course definitely taught me a lot, and I feel much more comfortable using the computer, social media software, etc. comfortable using the computer, social media software, etc.

5.5. Making the podcast was an experience and probably the most difficult Making the podcast was an experience and probably the most difficult for most of us to do.for most of us to do.

6.6. Other than your self, I am not sure who else will listen [to my Other than your self, I am not sure who else will listen [to my podcast] !podcast] !

7.7. I was never able to actually take part in an Elluminate session due to I was never able to actually take part in an Elluminate session due to class conflicts and also equipment on my computer. class conflicts and also equipment on my computer.

8.8. I did go and listen to the Elluminate podcasts (audio only) for a few of I did go and listen to the Elluminate podcasts (audio only) for a few of the assignments I was not totally clear on. the assignments I was not totally clear on.

9.9. I enjoy online classes like this one where the instructors lays out the I enjoy online classes like this one where the instructors lays out the requirements clearly.requirements clearly.

10.10. Downloading the software and producing a podcast is not nearly as Downloading the software and producing a podcast is not nearly as easy as presented, at least for older, less technologically-savvy easy as presented, at least for older, less technologically-savvy students. The telephone podcast option was the easiest, and the only students. The telephone podcast option was the easiest, and the only one I succeeded at, but even it presented some challenges. one I succeeded at, but even it presented some challenges.

11.11. Perhaps an Elluminate session would have helped. Speaking of which, Perhaps an Elluminate session would have helped. Speaking of which, Elluminate sessions in the morning are virtually impossible for working Elluminate sessions in the morning are virtually impossible for working students to participate in. students to participate in.

Course StructureCourse Structure Bb-Vista DiscussionsBb-Vista Discussions

• Intro AssignmentIntro Assignment Turnitin Written AssignmentsTurnitin Written Assignments

• Social Network SitesSocial Network Sites• Module 1Module 1

Podcast Comments/DiscussionsPodcast Comments/Discussions• Using Inntertoob.comUsing Inntertoob.com• Modules 1 + 2Modules 1 + 2

Collaborative BlogsCollaborative Blogs• Module 2Module 2

Group WikisGroup Wikis• Group ProjectGroup Project• Module 2Module 2

Webpage & PodcastWebpage & Podcast• Final Project (group optional)Final Project (group optional)• Module 3Module 3

Social NetworksSocial Networks

Social Network Travel SitesSocial Network Travel Sites 43Places.com 43Places.com

• list & discuss places to go & places have been (mapped)list & discuss places to go & places have been (mapped)• travel tips & place descriptionstravel tips & place descriptions

VirtualTourist.comVirtualTourist.com - - 700,000+ members700,000+ members• Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+ Each Day: 1,000+ travel tips, 2,000+ forum postings, 1,000+

page comments, 75+ new travel deals, & 400+ new memberspage comments, 75+ new travel deals, & 400+ new members

Yelp.comYelp.com - - restaurants, dentists, hairstylists, & anything restaurants, dentists, hairstylists, & anything locallocal

I Love Travel StoriesI Love Travel Stories - - “The best new travel writing on “The best new travel writing on the web? You choose. You decide.”the web? You choose. You decide.”

WEB 1.0WEB 1.0• TripAdvisor.comTripAdvisor.com - 19 million visit per month, narrow focus on - 19 million visit per month, narrow focus on

accommodation reviews -- > 4 million user reviewsaccommodation reviews -- > 4 million user reviews

• CitySearch.comCitySearch.com more reviews than Yelp, including Editor reviews - lacks social more reviews than Yelp, including Editor reviews - lacks social

networking & community building toolsnetworking & community building tools

Social Social NetworkingNetworking

Social Social Network Network AssignmentAssignment

web20travel.comweb20travel.com • Blog devoted to Blog devoted to

creating a list of creating a list of Web 2.0 Web 2.0 websites and websites and webtools webtools that are related that are related to Tourismto Tourism

BLOGSBLOGS

Blogging About Travel + TourismBlogging About Travel + Tourism http://net-ctcc.blogspot.com/2007/06/blogging-about-tourism-and-http://net-ctcc.blogspot.com/2007/06/blogging-about-tourism-and-

travel.htmltravel.html

• New Economics of Tourism N.E.T. New Economics of Tourism N.E.T. The Weblog of the Centre for Tourism and Cultural Change (CTCC) The Weblog of the Centre for Tourism and Cultural Change (CTCC)

at Leeds Metropolitan Universityat Leeds Metropolitan University

Why Don’t We Blog? University Faculty Blogging About Why Don’t We Blog? University Faculty Blogging About Travel and TourismTravel and Tourism

http://tourismplace.blogspot.com/2007/05/why-dont-we-blog-university-http://tourismplace.blogspot.com/2007/05/why-dont-we-blog-university-faculty.html faculty.html

WEBLOGSWEBLOGS ““WeblogWeblog” = 1997 “” = 1997 “BlogBlog” = 1999” = 1999

= Websites that contain a series of articles = Websites that contain a series of articles in chronological orderin chronological order

= = Niche MediaNiche Media• Identity Blogs (diaries)Identity Blogs (diaries)• News & Political BlogsNews & Political Blogs• Collaborative Blogs (many contributors)Collaborative Blogs (many contributors)• ““Moblog” = Mobile phone photo blogging Moblog” = Mobile phone photo blogging

““BlogosphereBlogosphere” = 70 million Active Blogs ” = 70 million Active Blogs (April 07)(April 07)• 120k new blogs a day, about 9% Spam Blogs120k new blogs a day, about 9% Spam Blogs• 1.3 million posts each day = 15 posts each second1.3 million posts each day = 15 posts each second

Travel Travel BlogsBlogs

Personal Trip DiariesPersonal Trip Diaries• Golden Triangle Blog - Golden Triangle Blog - golden-golden-triangle.blogspot.comtriangle.blogspot.com • Travel Pod - Travel Pod - www.travelpod.comwww.travelpod.com • My Life of Travel – My Life of Travel – mylifeoftravel.commylifeoftravel.com • YourHotelStinks - YourHotelStinks -

Destination BlogsDestination Blogs• PinoyTravelBlog.comPinoyTravelBlog.com – A Filipino Guide to the Philippines – A Filipino Guide to the Philippines• Gadling.comGadling.com – Professional Travel Writers - collaborative blog – Professional Travel Writers - collaborative blog

Travel News & OpinionTravel News & Opinion• Roads Less Traveled - Roads Less Traveled - www.ahlsmith.comwww.ahlsmith.com

Scott Ahlsmith, president of The Travel InstituteScott Ahlsmith, president of The Travel Institute• VagaBlond – VagaBlond – vagablond.comvagablond.com

Collaborative Travel Blog – “Fashionable Travel”Collaborative Travel Blog – “Fashionable Travel”• Geeky Traveller – A Travel Blog for Nerds - Geeky Traveller – A Travel Blog for Nerds - www.geekytraveller.comwww.geekytraveller.com • Written Road blog – Tips for Travel Writing – Written Road blog – Tips for Travel Writing – writtenroad.comwrittenroad.com • Up In The Air - Tourism & ClimateUp In The Air - Tourism & Climate

Change Change icarusfoundation.typepad.comicarusfoundation.typepad.com• Carbon Neutral TourismCarbon Neutral Tourism – carbonneutraltourism.com – carbonneutraltourism.com

Travel BlogsTravel Blogs

Blog Setup Blog Setup InstructionsInstructions

Blog AssignmentBlog Assignment

PL 376 Blog WebsitesPL 376 Blog Websites

http://pl376tm.blogspot.com/http://pl376tm.blogspot.com/• Tourism & MoneyTourism & Money

http://pl376te.blogspot.com/http://pl376te.blogspot.com/• Tourism & EnvironmentTourism & Environment

http://pl376tc.blogspot.com/http://pl376tc.blogspot.com/• Tourism & CommunityTourism & Community

PODCASTSPODCASTS

Podcast = “Audio Blog”Podcast = “Audio Blog” Internet RadioInternet Radio – early 1990s – early 1990s ““PodcastingPodcasting”” – September 2004 – September 2004

• individuals creating own materialindividuals creating own material• easy & cheap = democratizing “radio”easy & cheap = democratizing “radio”

July 1, 2005 = Apple’s iTunes supports Podcast downloadsJuly 1, 2005 = Apple’s iTunes supports Podcast downloads 117,798 117,798 Podcasts & VideocastsPodcasts & Videocasts (22 June 07 Feedburner.com) (22 June 07 Feedburner.com)

Travel Podcast Types:Travel Podcast Types:

1.1. Industry News & ReviewsIndustry News & Reviews

2.2. Destination/Attraction News & GuidesDestination/Attraction News & Guides

3.3. Personal Travel Experiences & OpinionsPersonal Travel Experiences & Opinions

4.4. Soundscapes / SoundscenesSoundscapes / Soundscenes

5.5. Repurposed Radio ProgramsRepurposed Radio Programs

Blog & Podcasting MarketingBlog & Podcasting Marketing Turning Marketing on its HeadTurning Marketing on its Head

• Viral MarketingViral Marketing• InformationInformation focused, focused, not Sellingnot Selling

Employee blogs Employee blogs (maker specialists)(maker specialists) Customer blogs Customer blogs (user specialists)(user specialists)

Difficult to MonetizeDifficult to Monetize• Based on “Free” web text modelBased on “Free” web text model

PodcastingPodcasting = = Narrow-castingNarrow-casting • Opposite of BroadcastingOpposite of Broadcasting

Redefining MarketingRedefining Marketing • Psychographic CommunityPsychographic Community

NOT Geography-based community (TV + Radio)NOT Geography-based community (TV + Radio)• Ultimate Niche Marketing – narrow & devotedUltimate Niche Marketing – narrow & devoted

Travel & Tourism PodcastTravel & Tourism Podcast Home Based Travel AgentHome Based Travel Agent - -

http://hometravelagent.blogspot.comhttp://hometravelagent.blogspot.com

Lonely Planet Travelcasts Lonely Planet Travelcasts - - http://www.lonelyplanet.com/podcasts/http://www.lonelyplanet.com/podcasts/

Travelography: World Travelography: World Travel News &Travel News &

Geography for Travelers Geography for Travelers http://http://travelgeography.infotravelgeography.info

The Rocky Top Podcast – The Rocky Top Podcast – Knoxville, Tennessee CVBKnoxville, Tennessee CVBhttp://www.5minuteswithwichita.com/rockytop/http://www.5minuteswithwichita.com/rockytop/

A more complete list of travel & tourism podcasts can be found at: A more complete list of travel & tourism podcasts can be found at: http://http://www.geog.nau.edu/~alew/TG_Podcasts.htmlwww.geog.nau.edu/~alew/TG_Podcasts.html

Destination Audio GuidesDestination Audio Guides AuidoguidesAuidoguides? ? AudiotoursAudiotours? ? PodguidesPodguides? ?

PodtoursPodtours??• Emerging: GPS BasedEmerging: GPS Based

Is Podcasting "The death Is Podcasting "The death of the guidebook?"of the guidebook?"

• www.iAudioguide.comwww.iAudioguide.com• www.podguides.netwww.podguides.net• www.parisaudioguides.comwww.parisaudioguides.com• www.bluebrolly.co.ukwww.bluebrolly.co.uk• www.dorlingkindersley-uk.co.uk/static/cs/uk/11/travel/podcast.htmlwww.dorlingkindersley-uk.co.uk/static/cs/uk/11/travel/podcast.html• www.visitscotland.com/sitewide/edinburghpodcastwww.visitscotland.com/sitewide/edinburghpodcast• www.talkingstreet.com/www.talkingstreet.com/• www.footnotesaudiowalks.co.uk/www.footnotesaudiowalks.co.uk/• www.audiocitytour.com/www.audiocitytour.com/• www.ijourneys.com/www.ijourneys.com/• www.ricksteves.com/news/travelnews/0602/audiotour.htmwww.ricksteves.com/news/travelnews/0602/audiotour.htm

Listening to PodcastsListening to Podcasts

Elluminate Live!Elluminate Live!

Final Podcast AssignmentFinal Podcast Assignment

Podcast InstructionsPodcast Instructions

Three Student PodcastsThree Student Podcasts

On the Geography for Travelers On the Geography for Travelers PodcastPodcast• 1 June 20071 June 2007

http://travelgeography.blogspot.com/2007/06/student-podchttp://travelgeography.blogspot.com/2007/06/student-podcasts-maui-new-yorks-hudson.htmlasts-maui-new-yorks-hudson.html

WIKISWIKIS

Web 2.0 Travel ToolsWeb 2.0 Travel Tools

Wiki Travel GuidesWiki Travel Guides

WikiTravel.orgWikiTravel.org • Wikipedia-like travel guideWikipedia-like travel guide

World66.comWorld66.com • User-generated Guide User-generated Guide

(and Map Tool)(and Map Tool)

VCarious.comVCarious.com • ““Contribute to VCarious by editing any of the Contribute to VCarious by editing any of the guidesguides or or

listingslistings. Or share your trip by adding your own . Or share your trip by adding your own journaljournal and and photosphotos. Happy Travels!”. Happy Travels!”

Wiki Group InstructionsWiki Group Instructions

Wiki RulesWiki Rules

Community Community Wiki Wiki

InstructionsInstructions

http://PL376.Wikispaces.comhttp://PL376.Wikispaces.com

WEB SITESWEB SITES

Final ProjectFinal Project

Web Page Web Page InstructionsInstructions

CONCLUSIONSCONCLUSIONS

TRAVEL MAPPING 2.0TRAVEL MAPPING 2.0

Basic Mapping ToolsBasic Mapping Tools• maps.maps.GoogleGoogle.com.com, maps., maps.YahooYahoo.com, .com, MicrosoftMicrosoft (local.live.com), (local.live.com),

maps.maps.AskAsk.com and .com and MapquestMapquest.com.com Heated competition - new feature rollouts Heated competition - new feature rollouts

make comparisons a moving targetmake comparisons a moving target

User Created MapsUser Created Maps• MyWorld66MyWorld66 on World66.com on World66.com

Visited Countries choropleth mapping tool Visited Countries choropleth mapping tool • 43Places.com 43Places.com – point maps of places visited– point maps of places visited

or want to visit or want to visit• MyLifeOfTravel.com MyLifeOfTravel.com – Point & Line Maps– Point & Line Maps

Map MashupsMap Mashups• Flagr.com Flagr.com - Point maps of places visited and remembered- Point maps of places visited and remembered• JumpClaimerer.comJumpClaimerer.com - SMS/text message Trip tracking - SMS/text message Trip tracking• LicketyTrip.com LicketyTrip.com

Uses a Google Map to display Last Minute Vacation RentalsUses a Google Map to display Last Minute Vacation Rentals

Travel MappingTravel Mapping

And More Web 2.0 ToolsAnd More Web 2.0 Tools

InformationInformation• SeatGuru.com SeatGuru.com & & LoveMySeat.com LoveMySeat.com • ePassportPhoto.com ePassportPhoto.com – DIY Passport & Visa Photos– DIY Passport & Visa Photos• Schmap.com Schmap.com – downloadable guidebook– downloadable guidebook

Destination SitesDestination Sites• VirtualMalaysia.comVirtualMalaysia.com

traveler tales, photo sharing, tips for travelers, mobile traveler tales, photo sharing, tips for travelers, mobile pocket travel, separate photography community site, pocket travel, separate photography community site, videos, music, & 360 degree photo galleryvideos, music, & 360 degree photo gallery

Interactive (AJAX) WebsitesInteractive (AJAX) Websites• Paguna.com Paguna.com - Single page hotel bookings- Single page hotel bookings• Latitudes MagazineLatitudes Magazine (Italian & English) - (Italian & English) -

latitudesmag.leonardo.itlatitudesmag.leonardo.it ““National Geographic 2.0”National Geographic 2.0”

• Online, broadband travel photo magazine Online, broadband travel photo magazine Latest issue (#14) - 181 pages of full color photos, Latest issue (#14) - 181 pages of full color photos,

animations and soundsanimations and sounds• MMOs – massively multiplayer online worldsMMOs – massively multiplayer online worlds

Other Web 2.0Other Web 2.0

1.1. World of WarcraftWorld of Warcraft, 2004 - , 2004 - 8.5mil8.5mil

2.2. Habbo HotelHabbo Hotel, 2000 - 7.5mil - , 2000 - 7.5mil - “social game” popular with “social game” popular with teens (Finland)teens (Finland)

3.3. RuneScapeRuneScape, 2001 - 5mil , 2001 - 5mil 4.4. Club PenguinClub Penguin, 2006 - 4mil - , 2006 - 4mil -

MMO for the younger childrenMMO for the younger children5.5. WebkinzWebkinz, 2005 - 3.8mil - , 2005 - 3.8mil -

create stuffed animals and create stuffed animals and socialize – older childrensocialize – older children

6.6. Gaia OnlineGaia Online, 2003 - 2mil, 2003 - 2mil7.7. Guild WarsGuild Wars, 2005 - 2mil , 2005 - 2mil

(SKorea)(SKorea)8.8. Puzzle PiratesPuzzle Pirates, 2003 - 1.5mil - , 2003 - 1.5mil -

games and pirate culturegames and pirate culture9.9. Lineage I/IILineage I/II, 1998 - 1mil , 1998 - 1mil

(SKorea)(SKorea)10.10. Second LifeSecond Life, 2003 - 500,000 – , 2003 - 500,000 –

Starwood Resorts ->Starwood Resorts ->

No single business model is No single business model is winning outwinning out

It’s not just about gamesIt’s not just about games

MMOsMMOs

Virtual Virtual WorldsWorlds

360 degree photos360 degree photos• http://ChicagoTravelers.comhttp://ChicagoTravelers.com

Hotel video reviewsHotel video reviews• http://Trivop.com http://Trivop.com

MMOGsMMOGs• World of WarcraftWorld of Warcraft

3-D Social Worlds3-D Social Worlds• Second LifeSecond Life• Starwood Hotels ->Starwood Hotels ->

Sheraton + WestinSheraton + Westin

IssuesIssues Legal and Security IssuesLegal and Security Issues

• Identity IssuesIdentity Issues What you do is seen foreverWhat you do is seen forever Everyone knows your name Everyone knows your name

• need for security & control need for security & control of personal informationof personal information

• Legal Liability Issues of Student Legal Liability Issues of Student or Employee Blogging or Employee Blogging

Copyright and Ownership IssuesCopyright and Ownership Issues Defamation and LibelDefamation and Libel Security Laws (private companies)Security Laws (private companies)

• Sun Microsystems Legal DepartmentSun Microsystems Legal Department Briefs all employees on legal issues, then lets them blog without Briefs all employees on legal issues, then lets them blog without

Emerging TechnologiesEmerging Technologies• Emerging Emerging Teaching, Business Teaching, Business

and Work Models and Work Models• ThreatsThreats to & from traditional models to & from traditional models• Too Much DependencyToo Much Dependency on Technology on Technology • Too Much Too Much ChoiceChoice

Comments from One StudentComments from One Student I probably struggled with the technology elements more I probably struggled with the technology elements more

than most of the class. Although I was vaguely aware of than most of the class. Although I was vaguely aware of them, blogging, wikis and podcasts were new to me.them, blogging, wikis and podcasts were new to me.

It’s difficult to straddle the divide between young people It’s difficult to straddle the divide between young people who have not only embraced the age of technology, but who have not only embraced the age of technology, but made it their own. A challenge I and my peers in the made it their own. A challenge I and my peers in the “traditional” tourism industry face is finding ways to “traditional” tourism industry face is finding ways to market to these younger travelers if we want to stay in market to these younger travelers if we want to stay in business. business.

I still have grave reservations about wikis and their I still have grave reservations about wikis and their potential for disseminating misinformation on a grand potential for disseminating misinformation on a grand scale, for example Wikipedia-reported “death” of a major scale, for example Wikipedia-reported “death” of a major entertainer, who was actually hale and hearty. Although entertainer, who was actually hale and hearty. Although this was a fairly harmless incident, imagine the problems this was a fairly harmless incident, imagine the problems posed for researchers relying on the Internet for data. posed for researchers relying on the Internet for data.

On the professional level, I’m glad I’m more familiar with On the professional level, I’m glad I’m more familiar with them, and I can always hire others to actually develop them, and I can always hire others to actually develop them as part of an outreach or marketing effort.them as part of an outreach or marketing effort.

Perhaps the most important part of learning, and Perhaps the most important part of learning, and reinforcing what you’ve learned, is sharing the knowledge. reinforcing what you’ve learned, is sharing the knowledge. I see the tremendous potential of new methods of I see the tremendous potential of new methods of communication with travelers. After a conversation with communication with travelers. After a conversation with the manager of a regional driving tour, they’ve developed the manager of a regional driving tour, they’ve developed a grant to create a website and podcast of the tour. Until a grant to create a website and podcast of the tour. Until now it was only available on CD in visitor centers and now it was only available on CD in visitor centers and some businesses. some businesses.

I believe the website, which will be linked with Chamber’s, I believe the website, which will be linked with Chamber’s, visitor center’s, tourism and other websites, will help visitor center’s, tourism and other websites, will help market our region to a whole new audience. One example market our region to a whole new audience. One example is the many bicyclists who travel through here and is the many bicyclists who travel through here and certainly can’t listen to a CD audio tour. But I’ve noticed certainly can’t listen to a CD audio tour. But I’ve noticed that more and more of them travel with iPods or mp3s, that more and more of them travel with iPods or mp3s, making a podcast perfect for them.making a podcast perfect for them.