introduction to (new) social networking (tools, media and web sites) (tin180 com)
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Introduction to (new) Social Networking (Tools,
Media and Web Sites)
(because you’ve been doing ‘Social Networking’ all your life)
http://virginiahighlandpartners.com
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Don’t Call it ‘Social Networking’ OK, you have to call it ‘Social Networking’
But only because everyone else does (Your mom is disappointed in you right now)
(OK, not really – just don’t jump off that cliff she talked about)
Realize that ‘Social Networking’ is a misnomer we don’t call a hammer ‘construction’ or a skillet ‘cooking’ Nomenclature evolving quickly - let’s talk about “Social
Networking Tools,” “Social Media,” and “Social Networking Web Sites”
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Great Moments in Social Networking (date uncertain) – “Hi, I’m Adam.” “Hi, I’m Eve.”
Tools used: Apples (replaced by Fig Leaves after the “serpent incident.”)
(1844) – “What Hath God Wrought!” Tools used: Telegraph Key
(1876) – “Mr. Watson, come here, I want you!”
(1984) – “Dude, I’m calling you from my CAR!”
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Social Networking Tools, Day-to-Day Open Up the Dialogue
Online networking has the same purpose as real-life networking Communicate with friends and colleagues in new ways Find and “follow” people (new to you) who create or recommend
interesting content (no, you’re not stalking them) Create or recommend interesting content, and new people will find
and “follow” you (no, they’re not stalking you) Engage those new people in discussion if you choose to
Privacy Share only what you’re comfortable sharing You can “Block” someone from seeing e.g. your Tweets (defined later)
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
“Web 2.0” tools for Social Networking “Web 2.0” – the Internet as a communications
tool, not just a source of information “an architecture of participation” where content
creation no longer requires programming (HTML) skills
New ways to find, organize, receive Web content New ways to share your thoughts, and
recommend interesting Web content
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
“Web 2.0” tools for Social Networking Enabling Technology
RSS (“Really Simple Syndication”)
Development began in 1995. Current version (RSS 2.0) published by Dave Winer in 2002
Like a radio or TV channel – packages web content for “transmission.” Feeds are read in a browser or Google Reader
Use feeds from other sites to “bring content to you” – spend less time spent navigating web sites, or embed information from other sites in yours
Offer feeds from your web site that others can subscribe to “Pull” technology – your reader requests the information
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
What are you looking at?
Content from many different
RSS feeds from many different
web sites, organized in
reverse chronological
order.
How much time could this save
you?
“Web 2.0” tools for Social Networking
RSS (“Really Simple Syndication”)
A blog post by Dave Winer,delivered in the RSS protocol created by Dave Winer. (Very meta.)
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
“Web 2.0” tools for Social Networking Blogging (Web Logs)
Earliest Bloggers (1995) include Dave Winer (scripting.com)
Originally “hand-coded” (HTML) LiveJournal and Blogger.com launched 1999 Moveable Type 2001, WordPress 2003
Blogs embedded in news, corporate sites
Comments as important as Posts Communities coalesce in blog comments
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
“Web 2.0” tools for Social Networking Media / Link Sharing
YouTube (2005, 4 million users posting video, 85 million videos)
Flickr (2004, users unknown, 2 billion images) Free storage of photos and videos Privacy controls on viewing Comment on or “favorite” (recommend) media
Delicious.com (formerly del.icio.us – 2003, 5 million users, 150 million links) Share links / bookmarks, view those shared by others
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
“Web 2.0” tools for Social Networking Online Calendars
Control who is allowed to see your free / busy times, request meetings
Subscribe to other public calendars and see them in yours
Publish public meeting schedules, allow others to link those meetings to their calendar
Sync your online calendar to Outlook
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
“Web 2.0” tools for Social Networking Twitter (2006, 2.2 million users)
“Microblogging” - Designed to unite SMS (text messaging) with the Web
Many ways to send, and read, ‘Tweets’ SMS (Mobile Phone) XMPP (Instant Messaging) API (Web Browser plug-ins, Blog Widgets, Dedicated Applications (Twhirl, Twitterific))
“It’s amazing the kind of news you can learn by being on Twitter and the connections you can make among people across the world. I was watching Twitter on Google Talk. Several people in China reported they felt the quake WHILE IT WAS GOING ON!!! . . . an hour before CNN or major press started talking about it.” – Robert Scoble
Also great for telling the world where you’re standing in line, or what pancake syrup you’re eating
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Social Networking Web Sites
Linkedin / facebook LinkedIn – 2002, 24 million
users Facebook – 2004, 100 million
users Create a Profile, find friends
and/or colleagues
Communicate within the application
Embed e.g. FriendFeed
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Social Networking Web Sites
Linkedin / facebook
Groups are easy to create Group moderator can control
who joins Join / Create Groups to
discuss specific subjects or projects
Consider a mix of permanent, big picture groups (“My Neighborhood”) and project-specific groups (“Planting at the Park November 2008”) to keep the conversations moving
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
“Web 2.0” tools for Social Networking Tie It All Together – FriendFeed (Feb. 2008, 300,000 users)
“Feed Aggregator” - share your activity on many sites in one RSS feed Viewers can comment in your
feed, and share it with others
Yes, John Cleese really does blog and Tweet with fans
And there’s Dave Winer again!
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
“Web 2.0” tools for Social Networking Tie It All Together - iGoogle
Customize your search page with content from multiple RSS feeds, FriendFeed, Google Reader, and other gadgets.
Information comes to you – less time browsing to favorite web sites.
“Themes” available to dress up the page.
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Social Media Examples
Red Cross
During the Iowa floods, instead of programming a new web site, Red Cross created a free blog, redcrossmidwestflooding.wordpress.com Photo sharing via Flickr Video via YouTube Updates via Twitter Many RSS feeds
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Social Media Examples
Scobleizer.com Tech Blogger Site also serves as a
demo / testbed for many different social networking tools (note the links)
Feeds from those tools combined into a FriendFeed embedded in web site (see below the links)
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Social Media Examples
SteamCentral.com
“Proof of Concept” web site, based on WordPress, to demonstrate a “no-coding” integration of multiple services and feeds Public Calendar (Google
Calendar) Links (del.icio.us) FriendFeed for YouTube /
Flickr “favorites,” Tweets embedded in site
Introduction to new Social Networking Tools, Social Media, and Social Networking Web Sites
Your Social Networking Strategy What should it be?
The same as your strategy for telephones and hammers: “Use it – Effectively and Professionally” Social Networking is strategic, and always has been
But Social Networking tools and media are tactical Treat Online Networking as you treat phone calls, emails, meetings or
conference attendance Empower employees to represent you online as they represent you “offline,”
and hold them accountable
Who owns accountability for Tools and Media? Content Creators “own” LinkedIn groups, Flickr accounts, etc. IT / programming staff integrate tools and widgets on corporate
web site
Ready to get started?
Virginia Highland Partners can help you successfully incorporate Social Networking Tools into your web site, and the use of Social Media and Social Networking web sites into your business activities.
For more information, visit
http://virginiahighlandpartners.com