social skimming strategy-transcript€¦ · sometimes called the pareto principle which is that 80%...

Hi, this is Don Crowther with a video about a strategy I call the Social Skimming Strategy. Before I get into that strategy I want to spend a couple of minutes here and talk about mindset and how you approach business because I think there are some things there that can be valuable for many people.

So when you think about the process of thinking you are oftentimes doing the best thinking you’ll do all week. In other words when you start thinking about the way you think you can come to new realizations that can cause you to think differently that can cause you to get different results than you’ve ever gotten in the past. Let’s spend a

minute and think about thinking.

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I’m going to make a statement; most people normally think about business in ways that are just fine. I mean this is the way the business has been operating since the beginning of time. But I believe that there are huge opportunities in thinking a little bit differently than the way everyone else thinks. So when you start thinking in

systems and leverage, two key concepts; systems and leverage you can accomplish amazing things.

So systems; how can I develop an actual set of ways of doing things so that virtually anyone can do a certain job? Or in some cases, anything can do a certain job and have a computer actually do some pieces of that. Leverage; how can I apply leverage in a different way to make it so that what I used to do and get X result out of it I now can do the exact same thing and get X times 5, out of that?

Start thinking about those two concepts and you can do some amazing things as you begin to think outside of the box. Let me give you an example of that for just a moment. Everybody has heard of the 80‐20 rule, sometimes called the Pareto principle which is that 80% of the result tends to come from 20% of the actions taken.

Or more properly stated, if you look at your customers 80% of the profit comes from 20% of them.

If you look at your employees 80% of the innovations made in your company comes from 20% of them. If you look at—we can go on and say this over and over and over again. And actually it’s way misstated it’s more like 90‐10 or 95‐5 but on top of all of that there’s another piece that I think that most people don’t


consider. When I look at my entire business, 80% of the results comes from 20% of the content I create…my total output.

But what if we reversed this entire process? And what if we did something which I call skimming, which is you only do the 20% of the work that generates the other 80%? And then never do the other 80% of the work. So think about this for a moment. Yes I know that we are trained from grade school to finish our pictures, to work to

our perfection.

But one of the things I have done throughout my entire career as an entrepreneur is that I have got some of my side businesses, not my main business, my main business I focus on doing everything perfectly. But I do have some other businesses where I only do the 20% of the work. I never actually go out and finish the project. Why, because I get 80% of the results from that 20% of the work. And it’s not worth it for me to spend the other 80% of the time to get the last 20% of the results.

And so yes, I admit every one of those businesses are at a less than its full capacity but I’ve skimmed it and only done the 20% of the work that generates 80% of the results. Now I do not recommend that you build your entire business on this concept. But I do recommend that you have one of your multiple sources of income be a 20% endeavor, where you’ve just done a small piece but that piece was carefully chosen to be the piece that generates the huge amounts of profit.

And so you’ve got a nice side business running on the side bringing in some money. Now it probably will never bring millions and millions and millions but if it’s enough to pay your bills during a down month in your main business it can be very, very valuable. So what I’m going to do here in this video is I’m going to teach you a skimming strategy.

This skimming strategy has to do with social media. I’m going to teach you a 20% of the work strategy that generates 80% of the results that come of our social media and show you how you can turn that into a nice side business bringing in


some significant amount of money so you’ve got that money there always to pay the bills in addition to whatever you do in your main business.

So this is one that is based upon my testing, it’s based on working to do a fraction of the work to generate a huge proportion of the results.

It’s a basic form of business that doesn’t require a website, any cash to make it work, any expertise other than what I’m going to teach you here and it doesn’t even require a list to create cash. That sounds interesting?

So you don’t actually have to have any of the things that we consider to be the foundations of doing work on the internet. It operates outside of the normal parameters of online business and it generates cash. Now it probably won’t generate millions unless you replicate it multiple times but it’s a very, very interesting side cash business.


So it is all based upon a key assumption which is the people want great content about topics they are interested in knowing about. And that people are interested in lots of things. And so someone may be interested in scrapbooking while they still have a job that has them eight hours a day. But they’ve got this side hobby of

scrapbooking.

They may also have a side hobby of running because that’s what they are doing to stay in shape. And so here’s somebody who spend his time as an accountant and so that’s a primary focus in life but on the side they also love scrapbooking and the love running. Okay, so what if there was somebody who produced every day a whole series of links to great content about scrapbooking, and somebody else who produced a whole series of great content about running?

Do you think this person who probably spends most of their time focusing on accounting may want to follow those two people and find out more information? That’s the core of assumption of this and I’ll tell you, it’s more than assumption it’s proven fact. So what I’m going to show you here is the skimming strategy in three phases.

The first one is a prop plane and that’s where you don’t need a website, you don’t need a blog, you don’t need a list and everything else like that. Then we are going to go on and we are going to turn it into a fighter jet. And then finally we are going to turn it into a fleet. And this is where it gets really, really interesting.


So let’s start out with the prop. The core of this business is for you to start out by identifying something that you are interested in. Now it’s actually not that important that you be passionate about this subject but for your first one that you do, because you are going to do multiple versions of this, you can repeat this 10, 20, 50 times. But I

recommend that first one be something you are at least interested in or know something about.

It just is helpful to go through this process the first time, because the first time you’ve always got some frustrations initially and so it’s nice to have something that you are interested in, that gets lots of traffic. So go do some keyword research, figure out what gets lots of traffic that has a number of products available through affiliate programs that can be sold to traffic. So at least in this prop stage you are not going out creating products, you are not doing any of that.

You are simply identifying something that you are interested in that gets a lot of traffic and there’s a number of products available through affiliate programs that you can sell to that traffic.


Ideally it’s something in one of the three key killer categories for online marketing which are money making, health and relationships. Those tend to be the three things that a much higher proportion of businesses built on providing on one of those needs tend to succeed in.

There is a fourth one which is not as successful as these other three which is hobbies. If you can find a hobby that people are highly devoted to it can do well. so the scrapbooking that I just talked about. That’s not money making, generally, it’s not health and it’s not relationship, though you could argue that you do it for your children and everything else like that and so it’s something to do with relationships.

But a hobby probably I would be adding to this list is just not quite as powerful in terms of getting lots of sales as these first three are. Now we are going to start with the actual elements of the strategy. So you’ve identified some‐thing, now we are going to go create a Twitter account about that particular subject. You are

not going to do it in an existing account you are going to go create a separate Twitter account for that subject.

You are not going to use your name, you are not going to use a company name, you are going to come up with a pen name about that particular subject. I would suggest, let’s say you are going to do scrapbooking, that the picture you use for that Twitter account is something that looks like scrapbooking. Or if it’s about running you’d show a runner out running. So that everyone who sees that picture immediately knows oh this is a person that is passionate about what it is that I’m interested in also.


Then what you do is you go out and you start following people on Twitter who are associated with that subject. So you go to the Twitter directories, you search on Twitter for keywords that have to do with that and you follow people who are interested in those particular subjects. Now I could do a whole other whole course about what’s here on this page. In fact, I have done a whole other course on what’s here on this page. I’m not going to get into this in too much detail. Realize you can’t follow more than 2000 people without incurring the 10% rule which means that you have to have followers that are no more than 10% less than the number of people who you are following.

But the key element is that people tend to follow back people who follow them. And so you are starting off with those kinds of followers so that you are building an audience around that. But the vast majority of your followers are going to come from the content that you are going to produce because the people who are following you are then going to retweet it which will cause other people to come and follow you and you’ll build your Twitter base based upon the content that you produce.

So what is that content? Basically what your mission is, is to post about that subject and you are only going to post about that subject. Oh this is really, really key. So on your scrapbooking Twitter membership you are not going to post about what you had for dinner last night, you are not going to post about breaking up with your boyfriend, you are not going to post about oh wow those Chargers had an amazing game.

You only post about scrapbooking. That is the only subject that you are posting about. And you are going to post about them 8 to 18 times per day. Now I know that you just freaked and said, there’s no way I’m producing 8 to 18 pieces of content per day. You are not. You are actually, and this is one of the pieces of the 80‐20 rule that most

people in social media don’t get. And that is that content doesn’t have to be yours, you can link to other people’s content. In fact, it actually helps your position in the marketplace when you do link to other people’s content.


So here’s what you are doing. You are going out and you are finding blogs and articles that provide valuable information about your particular subject. And I’m going to show you in a minute some ways to go about doing this. So you are finding 8 to 18 different blog posts or articles or cool products or whatever about that

particular subject every day and posting 120 characters actually, and I won’t even explain to you the reason why, you are posting 120 characters about that particular subject that allows people to be able to re‐tweet you without having to edit your copy.

So you are posting 8 to 18 120‐character posts about blogs and articles that other people have written that are about scrapbooking or running or whatever it is the topic that is your subject. You are creating a marketing copy tweet. And when I say marketing copy tweet this is a copy that is designed to get people motivated to click on that link about that particular post and then you are putting in a link to that post.

So you are writing a post something like three great summer vacation layouts you’ve got to try, something that motivates people to want to click on your link. What you are trying to do is you are curating here. So curating is where you go out and you identify the best content and you share it with people who want to know more about

that content. So this is the equivalent of what I call the library example. You need to understand this concept of aggregation versus curating. So when I was in college my part‐time job was working in a library. We had well more than a million books in that library.


And so when you went and you went to the section on Economics there were like two, three floor to ceiling shelves full of books all about Economics. That is aggregation. The library has gone and gathered a whole bunch of books on Economics and put them in. Obviously there’s some attempt to try to get quality books into that but it’s gathering, that’s aggregation.

But what I learned was I had a favorite librarian in the library who was a real expert in the best books on any subject. And so I would go to her and I would say, I need to understand Economics show me in these two sets probably 300 books here, show me the best book or the best two books in that entire section that I should read. Sometimes she would say, oh read this one and this one and sometimes she would say give me a day I’ll do some research and then she’d come back and say, okay here’s the two books.

That’s curation. Where you are taking the content that’s there, pulling out the best stuff and communicating it to the person who needs to do. What you are trying to do here is curate, you are trying to find a bunch of articles, a bunch of content, a bunch of videos, whatever it is but then choose the stuff that is good. And so that people who

are followers of you want to watch and pay attention to everything that you do because they know that every time you give them a link it’s worth clicking on.

So just like Pavlov’s dogs were trained to salivate every time a bell rang, you want them to be trained to click on your link every time they see one coming from you because they know that what is behind that link will be good and worthwhile for them. That training piece is powerful because what you are doing is you are getting people to associate you with excellent content on that particular subject. Notice you are not writing this content, you are just choosing it.

What I discovered over the years is that people tend to give the curator as much value as the originator of the content. So we look at Barbara Walters, we look at a whole bunch of people in this world as having skills when in reality their skill is gathering content from other people and passing it on to you. That’s powerful.


They’ve associated you with excellent content and they start to trust that whenever they click they’ll get something good and they then see you as a credible source of info on your particular topic.

So your key is to make this work you’ve got to find a way to find excellent content which means you’ve got to develop your own systems to do this. And I have a couple of suggestions though I’m not going to take you through this in depth. There’s a whole course that covers this, I’m not going to be able to cover just in this one video.

One of those is to go find blogs that curate content in your area. In many, many different categories on the web there’s someone who has figured this out, who’s gone out and they haven’t had anything to do all day or this is their business or whatever. And so they are going out and gathering other blog posts and combining them into

their blog. They are doing the curating job for you. You can ride upon their coat tails and use some of the things that they are teaching to.

But let me show you another couple of resources you may want to consider. The first one is Google News. It all depends on your category. Many categories do have a substantial amount of content coming through News, www.news.google.com. Now some of those are press releases but some of those are really, really good

articles that you’ll want to link to that will help it all depends on your particular category. There are other Google options that also help in this process.


Let me just show you two examples that might help you in this process. The first one is Google Videos. So if you just go in Google, so this is Google’s art for the day. I put in Fitness then I go down on the side and I choose the link for videos. And here is a whole set of fitness videos. So let’s just imagine you were doing something on fitness you

could actually curate each one of these videos and do one a day.

So you could become the video guy on workouts, on fitness, whatever. And every day you show them a bunch of different videos that will help them to be able to be fit. Or you combine the videos with other content that’s out there so let’s go on and look at a different one.

Same search; Google Fitness this time I’ve chosen blogs. And so here we’ve got blog home pages so these three are actually talking about blogs and then down below we’ve got a bunch of individual posts about fitness.

Now the city offers plenty of fitness class options probably not one you want to link but there are others down below that are valuable and could easily be passed on to your particular audience, a great way to get a large number of pieces of content that you can pass one to your audience. Now most of this content will not necessarily be time sensitive content. Exercises don’t change a lot from year to year and so this is evergreen content.


Evergreen is a really good concept, it means it doesn’t change much because you can use that and move into the future with it. So one great thing to do in this particular area is to hire an outsourcer to get you 500 great content links, to review and find 500 great links and give it to you. You can probably get that and this is one of

those things where you can go overseas and get this probably for $10, you can get 500 great content links. And that will give you enough to be able to post every day for a month.

So you’ve got great content and next month go back, pay another $10 and just keep going with that into the future. So that’s your way of gathering and developing a system that works for you to gather content. And then tweet it 8 to 18 times a day, you’ll want to not tweet them all at one time. You want to spread them all through the day and there are many tools that allow you to tweet into the future so then those posts come out, spread out throughout the day.

So now you’ve got your Twitter content going, now let’s go build a Facebook page. So you are going to build a Facebook page about that particular subject and you are going to post your curated content on that subject one to three times per day. You’ll start to build an audience which naturally will begin to happen naturally

as people begin to post and like and share and things, your Facebook posts out to other people.


Next I would suggest you go build a Pinterest set of boards. So you are building curated boards about your particular topic area. I’m not showing you so much how as what to do in this particular video. So go gather a bunch of content, you can actually take the exact same content that you are tweeting and posting on Facebook,

build boards so you are pinning images from that content that take people into the content about your particular topic area.

And the point people a great content on that particular topic, another way of getting a large and very rapidly growing group of people to be socially interested in your particular topic. So the result of this is that over a very short period of time you build an audience of people who are passionate or at least interested in your particular

topic area. And you’ve build yourself as a curated expert here where you are building trust and credibility about this particular topic.

This is the core of the strategy. Now given that core have you noticed something? We haven’t sold anything yet and that’s our purpose.


It’s best that you go out and build trust and social media before you do anything that’s self‐serving. In other words you’ve got to earn the right to promote. And so I suggest that you produce at least 200 great posts before you do anything that sells them on anything.

Once you have 200 great posts, and these are 120‐character posts you then point them at an affiliate offer and repeat this once every 200 posts. Right there you’ve got a system, it’s a prop‐based system it’s not nearly as powerful as a fighter but that system right there is sufficient that it could

earn you a nice side living.

You want to kick that up another notch, make some more money, become a fighter jet that’s dangerous to those around you? Alright, let me show some steps that will do that.


First thing, add a blog. So go buy a domain for $9, go to www.GoDaddy.com and buy a domain name. Go buy hosting, I do not recommend you do it on Go Daddy, go buy Blue Host or one of the other many blog hosting companies, set up a WordPress blog on there and then write and post one or more key articles

per day on the subject. By the way if you don’t have the capability to do what I just said, go to www.Fiverr.com and you can hire people for $5 to go set up a blog for you on any particular subject, $5.

So you are going to write and post one or more key articles per day on your subject. And these should be personality driven so expressing a point of view. You might want to go and add some advertising like Google AdSense to monetize that blog, you can go Google how to do that. And then as traffic builds, put ads for your affiliate products into your Ad slots. So what am I talking about here and why am I doing this? And by the way the blog post that you are creating each day becomes one of the posts that you are posting each day. So that 8 to 18 posts that you are doing on Twitter, the 1 to 3 that you are doing on your Facebook, one of those is going to be the blog post that you wrote that day about that particular subject.

Why am I doing this? Because this is increasing your credibility, it’s increasing your expertise and it’s generating content that’s unique to you that you are taking out to your audience, becoming very, very powerful in this process. And you are building a property you are building something that you can use in other ways to promote other things and potentially something that you can someday sell to other people.


Next, you are going to add a list so you are going to create what we call an incentivized opt‐in box on every page on that blog. In other words you tell people, want a free course on how to lose five pounds in the next seven days? Give me your name and email address here and I’ll send it to you via email. So that is an incentivized opt‐in

box, you are asking people to put in their name and email address and then you are giving them a reward for doing that that is this course that teaches them how to lose five pounds in the next week, incentivized opt‐in.

Then you build an autoresponder stream. Now I’m assuming that you have the capability of Googling to be able to go out and find the answers to exactly how you do all these. This video is not so much a how‐to‐do‐things, as a what‐to‐do video. So you are building an autoresponder stream where you have a different article that’s going out every day to every three days about your particular topic and those articles don’t necessarily have to be a whole article.

The article can be three sentences that point them to one of your blog posts. And so this is a series of posts, most of them pointing at articles you’ve already written so that they keep coming back and consuming more of your content off of your blog. Next, we are trying to create a fighter jet here so we are trying to move from a prop plane that goes 125 miles an hour to one that goes mock, 1.3. And so it takes a little bit more work to get to this point but the rewards are immense.

So now what we are going to do is we are going to go add some videos to your posts. So you are going to go find a very toned up looking person to do some exercise video, going back to our fitness one, and you are going to go create some YouTube videos about your topic. So here’s this great exercise


and show them doing this exercise and show them how to kick this exercise up to another level by raising their feet two inches off the ground so as to improve their abs.

Whatever it is that you are doing and so you are building these YouTube videos, you are putting them on a separate YouTube channel that talks about the topic or area that you are working on. And you are embedding these videos into your blog posts so you get more traffic and use of those videos and you are also mailing your list about these videos too so that they’ll come and watch them. So you get a consistent flow of traffic to your video posts.

All this time, you’ve been sending people regularly to affiliate offers and by now you are starting to build a significant set of affiliate income. You are becoming more and more powerful, you are learning what affiliate offers really work and what affiliate offers convert. And you are now becoming a significant affiliate partner for these different sites. So now that you’ve gotten to that point you’ve learned a lot about the category, you’ve become truly more of an expert because now you know a lot.

Now let’s go and create your own product. And so you are either creating it yourself or having someone else create a product for you, you are paying them one time and you keep everything afterwards.

So maybe you are paying them to write a 40‐page report about your subject.

You are paying them $100 to write that 40‐page report then you keep everything from that point on. Or maybe you go out and you create a course that you sell for $97 or $197, maybe it’s even a video course. Maybe it uses screen cast videos just like you are seeing here on the screen and so you are building your own products so you keep all the money forever.

Whatever you do it’s very important that eventually you move from the affiliate products into having something of your own also. You are still going to want to sell the affiliate products but now you are creating your own products that you are creating making 100% of the profits. And then you can get other people to be


affiliates to yours and so they are bringing in traffic and profits to you. That’s the fighter jet part of this.

Now let’s move on to the fleet. Now we are going to move from one plane to a whole series of them.

So basically what we are going to do is we are going to rinse and repeat, we are going to do this with 5 to 50 other categories. You may choose related topics or topics that have nothing to do with each other. Probably you are going to do a combination.

So let’s say you do something on fitness, you are probably going to also want to do something on diet, something else on nutrition, something else on how to get six‐pack abs, something else on how to get rid of your love handles, something else on how to do body sculpting. So you start looking at a whole—there are probably 20 different topics you could do around the fitness area that are very related. And so then you can cross promote and the work you do in one can help build your others.


Or you may do something about gardening and something about scrapbooking and something about business building. Whatever those things are, you can do all of those all at the same time. And I’m going to show you a way that you can physically handle that in just a moment. And so you are literally right now 12 to 18

months away from a significant income just doing this.

Not even going beyond this, not going out and try to build yourself an empire or anything else like that, just doing 5 to 50 categories and posting 8 to 18 per day posts on Twitter, 1 to 3 on Facebook and building boards on Pinterest and building a blog and building a list and doing some videos and building your own products, all of these referring to affiliate programs to monetize it, except for your own product which on its own monetizes it.

This is a powerful strategy. I’ve seen it work multiple times. I’ve coached people through this process that are literally making ten times their income before they started doing this, very, very powerful strategies. Now this is not a claim that you can do the same thing yourself. Disclaimer; most people don’t do anything with what I teach them so most people will get no results at all. But if you go and start doing this you may find that you get some very, very interesting results. Now here’s a key to all of this and that is virtually all of this can be outsourced.

You don’t have to actually do almost any of the things I’ve talked about in this particular video. You can have other people do it and you pay them to do that. Better yet than outsourcing bring the talent in‐house so that when they are done with that product you are just continuing to pay them and they move on to the next product. And


you go over and over and over again. It is not a bad thing to have a couple of employees running around because you can leverage them in many ways.

So that’s the system. Very powerful, as I’ve said it works and in the end you’ve got a steady stream of income, an audience focused around an area that actually makes money, a list of people who are interested in that, that you can then promote other kinds of products out to. You’ve got relationships with key affiliate partners

and you’ve got repeatable knowledge and expertise.

I love that last line and I want you to consider that for just a moment. There are pieces of knowledge that are valuable for one time use only or there are other pieces of knowledge like what I’ve taught you here that are repeatable that you can move to a different category and just do the exact same system again and again and again. And it becomes repeatable knowledge and repeatable expertise that you can use to put more money on your bottom line time after time after time after time.

Powerful concept, strongly suggest that you start considering this as one of your side income opportunities.

This is Don Crowther, just go do this stuff.

For more information on how to put more profits on your bottom line via Internet Marketing, visit www.PrivateVIPMembership.com.

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Enjoy!

Don Crowther

social skimming strategy-transcript€¦ · sometimes called the pareto principle which is that 80%...

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