social selling training presentation @ siteworx
DESCRIPTION
http://www.triblio.com/the-social-selling-hub/TRANSCRIPT
S OC I AL S ELL I N G@
P R E S E N T E D BY: J E F F Z E L AYA
Sales is evolving…
Learn more at: http://www.triblio.com/the-social-selling-hub/
People picked up the phoneThe sales rep controlled the process
Building trust was easier
Learn more at: http://www.triblio.com/the-social-selling-hub/
Learn more at: http://www.triblio.com/the-social-selling-hub/
Learn more at: http://www.triblio.com/the-social-selling-hub/
Buyers Evolved…
Learn more at: http://www.triblio.com/the-social-selling-hub/
7 0 % O F B U Y I N G P R O C E S S C O M P LE T E D W I T H O U T S A LE S I N VO LV E M E N T
Source: Marketo
O N AVE RAG E D E C IS ION MAKE RS CON SU ME 5 P I E CE S O F CO NT E NT BE FO RE BE IN G RE ADY T O SPE A K T O A S A LE S RE P
Source: CMO Council Study
I N 2 0 0 7 I T T O O K A N AV E RAG E O F 3 .6 8 C O LD C A LL ATT E M P T S T O R E AC H A P R O S P E C T. T O DAY I T TAK E S 8 ATT E M P T S
Source: Telenet
So Sales Needs To Evolve…Learn more at: http://www.triblio.com/the-social-selling-hub/
Learn more at: http://www.triblio.com/the-social-selling-hub/
Money Talks
7 8 % OF S A L E S P E OP L E U S I NG S OC I A L M E D I A OU T SE LL T H E I R P E E R S
Source: Forbes
• Increase customer renewals by 15%• Increase team quota attainment by 31%• Increase reps hitting quota by 21%• Increase weekly demos from 4.3 to 7.8
Source: Aberdeen
S O C I AL S E L L I N G T E AM S O N AV E RAG E :
P E O P L E S T I L L B U Y F R O M
Those they knowThose they likeThose they trustThose they respect
S O C I A L S E L L I N G I S A BO U T L E V E RAG I N G YO U R P E R S O N A L B RA N D &
T E C H N O LO GY T O D O T H E S E 4 T H I N G S
G E T T H E R I G H T T O O L SPH A SE 1
T OO LS T O YO U R T OO LBOXCO NS IDE R A DD ING T H E SE
Learn more at: http://www.triblio.com/the-social-selling-hub/
P R O S P E C TST E P 2
P R O S P E C T I N G
Learn more at: http://www.triblio.com/the-social-selling-hub/
Learn more at: http://www.triblio.com/the-social-selling-hub/
E N G AG E I N G R O U P S
L E V E RAG E YOU R A L MA MAT E R
L E V E RAG E YOU R A L MA MAT E R
C OM P E T I T OR ’ S FOLLOW E R S
M O N I T O R T W I TT E R
Content Curation Tools
Social Selling Help
Recommend a digital agency?
I N BO U N D L E A D S
Learn more at: http://www.triblio.com/the-social-selling-hub/
Trust
Share awesome contenti.e: Educate, Entertain, Engaging
N U RT U R EPH A SE 2
E N G AG E M E N TPH A SE 3
or meet in person…that’s even better.
