social roi - prove the value!
DESCRIPTION
The talk discusses why 5,000 Facebook fans not (instantly) increase sales, what metrics really matter in Social Media and how businesses can stay ahead of the Social curve.TRANSCRIPT
!!Social!ROI!–!Prove!the!value!Why!5,000!Facebook!Fans!not!(instantly)!increase!your!sales!!!
Social'ROI'Why$5,000$Facebook$Fans$not$(instantly)$increase$your$sales$
Start'at'the'Beginning.'With'Goals.'
You'Need'a'Strategy.'Period.'
$$$$
This'Confuses'you?'Welcome'to'the'Club!'
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Metrics'that'Matter'
Home'Sweet'Home'–'Use'Google'Analytics'
Nurture'Referral'Sources'
Understand'TrafIic'Sources'
Engagement'is'King'
Facebook:'The'ROI'of'Your'Friends'and'Fans'
Facebook:'Travel'Around'the'World'
Facebook:'Sources'of'Customer'Love'
Little'Birds'Can'Fly'High'
Twitter:'Keep'it'Simple'
Bit.ly'Links'Travel'Fast''
InIluence'
Klout:'Does'InIluence'Matter?'
Klout:'Yes,'but'Only'with'the'Right'Topics!'
Klout:'Content'that'Performs'
Bringing'it'All'Together'Measurement'Tools'
SproutSocial'
SproutSocial'
SproutSocial'
SproutSocial'
Measurement'Tools'
• Hootsuite$www.hootsuite.com$• ScupSocial$h>p://www.scup.com/en/$• SproutSocial$h>p://sproutsocial.com/$• Edgerank$Checker$h>ps://www.edgerankchecker.com/$
Last'but'not'Least'