social roi - prove the value!

28
Social ROI – Prove the value Why 5,000 Facebook Fans not (instantly) increase your sales

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Post on 14-Jan-2015

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The talk discusses why 5,000 Facebook fans not (instantly) increase sales, what metrics really matter in Social Media and how businesses can stay ahead of the Social curve.

TRANSCRIPT

Page 1: Social ROI - Prove the value!

!!Social!ROI!–!Prove!the!value!Why!5,000!Facebook!Fans!not!(instantly)!increase!your!sales!!!

Page 2: Social ROI - Prove the value!

Social'ROI'Why$5,000$Facebook$Fans$not$(instantly)$increase$your$sales$

Page 3: Social ROI - Prove the value!

Start'at'the'Beginning.'With'Goals.'

Page 4: Social ROI - Prove the value!

You'Need'a'Strategy.'Period.'

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Page 5: Social ROI - Prove the value!

This'Confuses'you?'Welcome'to'the'Club!'

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Page 6: Social ROI - Prove the value!

Metrics'that'Matter'

Page 7: Social ROI - Prove the value!

Home'Sweet'Home'–'Use'Google'Analytics'

Page 8: Social ROI - Prove the value!

Nurture'Referral'Sources'

Page 9: Social ROI - Prove the value!

Understand'TrafIic'Sources'

Page 10: Social ROI - Prove the value!

Engagement'is'King'

Page 11: Social ROI - Prove the value!

Facebook:'The'ROI'of'Your'Friends'and'Fans'

Page 12: Social ROI - Prove the value!

Facebook:'Travel'Around'the'World'

Page 13: Social ROI - Prove the value!

Facebook:'Sources'of'Customer'Love'

Page 14: Social ROI - Prove the value!

Little'Birds'Can'Fly'High'

Page 15: Social ROI - Prove the value!

Twitter:'Keep'it'Simple'

Page 16: Social ROI - Prove the value!

Bit.ly'Links'Travel'Fast''

Page 17: Social ROI - Prove the value!

InIluence'

Page 18: Social ROI - Prove the value!

Klout:'Does'InIluence'Matter?'

Page 19: Social ROI - Prove the value!

Klout:'Yes,'but'Only'with'the'Right'Topics!'

Page 20: Social ROI - Prove the value!

Klout:'Content'that'Performs'

Page 21: Social ROI - Prove the value!

Bringing'it'All'Together'Measurement'Tools'

Page 22: Social ROI - Prove the value!

SproutSocial'

Page 23: Social ROI - Prove the value!

SproutSocial'

Page 24: Social ROI - Prove the value!

SproutSocial'

Page 25: Social ROI - Prove the value!

SproutSocial'

Page 26: Social ROI - Prove the value!

Measurement'Tools'

•  Hootsuite$www.hootsuite.com$•  ScupSocial$h>p://www.scup.com/en/$•  SproutSocial$h>p://sproutsocial.com/$•  Edgerank$Checker$h>ps://www.edgerankchecker.com/$

Page 27: Social ROI - Prove the value!

Last'but'not'Least'

Page 28: Social ROI - Prove the value!

Thank'You'for'Jumping'With'Us'

$$$$

Miriam$Christof$Cell:[email protected]$Skype:$miriam.christof$