LeadershipSocial Responsibility

Professional Career

• Bank – Director of Finance• Credit Union – First Vice President

Social Responsibility / Justice

• Board Member – Treasurer 501c-3 / Art• Advisor – Non-Profit / Alternative

Currency• Produced Fundraiser – Non-Profit / Hispanic

Community

CSR LeadershipOrganizations

Sustainable or Cosmetic? • Production & Marketing vs CSR Team.• CSR Team’s view of their external stakeholders.• Protect and / or Promote the Brand.• Vulnerable to changes in business model.• Not actively used to leverage recruitment, enhance

relationship with vendors; and disconnected from the organization’s strategy.

Type of Org Corporate B - Corp

Organizations GoogleMcDonald’sGoldman Sachs

Warby ParkerPatagoniaEtsy

Benefit Shareholders first. CSR a component.

Triple bottom line: People, Planet, Profit. Business has a higher purpose.

SR Impact Contribute and invest capital in SR space.

Culture and supply chain = SR

SR Hurdles Brand focused. Profit vs SR

Non-Profit SocialEntrepreneur

Red CrossAmnesty Int’lMAC Aids Fund

Antidote CollectiveHV CurrentiMentor

Relief to social and environmental challenges.

Triple bottom line: People, Planet, Profit.

Focused on SR mission.

Business = social innovation.

Funds Funds

Corporate

Corporate

- Google has been carbon neutral since 2007.

- Implemented numerous environmentally friendly initiatives, including Google Green.

- Releases workplace diversity statistics and has dedicated itself to expanding Internet access.

Corporate

B-Corp

PEOPLE

PROFIT

PLANET

B-Corp

Community: support micro-businesses that make and sell handmade goods; job growth rate >15%; >20% management comes from previously excluded populations; 20 hrs of paid time offered for volunteering; charitable giving supports projects that train women & minorities on programming skills.

Employees: All part-time, temporary workers receive at least 43% more than local living wage; >80% of health insurance premiums for employees and families covered; advanced benefits such as counseling services, health & wellness program, and dependent care flexible spending accounts offered; 100% employees have stock or stock options.

Environment: Offer used bikes and maintenance service to encourage biking to work; conduct a third party energy audits; compost over 600lbs of food waste each month at local community farm; Implemented waste reduction programs with landlord; Use reclaimed/handcrafted office furniture.

Governance: Engage with stakeholders (sellers) to solicit feedback on social performance; employees receive weekly financial reports.

B-Corp

Etsy has 40 million members and over 1 million active shops in 200 countries. In 2013, their sellers grossed more than $1.35 billion in sales.

* Amazon “Handmade” and ebay are in the same space.

The Outliers… believe and are highly invested in changing the course.

• Jonathan Rose• Founder and President of Jonathan Rose Companies,

specializing in sustainable development. The company is involved with profit and non-profit projects, and is one of the largest developers of affordable housing in NYC.

• Yvon Chouinard• Rock climber, environmentalist and outdoor industry

businessman. His company, Patagonia, is known for its environmental focus.

Jonathan Rose – “To repair the fabric of communities.”

• United Nations Habitat II 1996 Corporate Best Practices Award; Natural Resources Defense Council's 2000 Force for Nature Award; and the 2007 American Planning Association New York Metro Chapter Distinguished Service Award.

• Created a place for meditation retreats and a research center where scientists, environmentalists and peace activists could combine their work with contemplation. The Garrison Institute.

• Paseo Verde is the first LEED Platinum ND in the western hemisphere constructed on a vacant lot that was nearly the size of a city block. The building has 120 affordable and market-rate apartments as well as 30,000 square feet of retail space that houses a community technology center. One of the most important features, though, is the 52 affordable units available for those who earn less than $68,000 per year, and can pay as low as $300 in rent.

Yvon Chouinard – “To do good you actually have to do something.”

• A love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. Patagonia donates time, services and at least 1% of sales to hundreds of grassroots environmental groups.

• Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

• “Now is the time for Patagonia to take the next logical step: to reach out beyond the framework of the apparel and outdoor industries. Today, my family and I are happy to launch $20 Million and Change, an internal fund to help like-minded, responsible start-up companies bring about positive benefit to the environment.”

Democratization… makes you an influencer in the cause.

Disaster Tech Lab

350.org is building a global climate movement. Our online campaigns, grassroots organizing, and mass public actions are coordinated by a global network active in over 188 countries. For instance, since 2012, 181 institutions and local governments and nearly 700 individuals have pledged to divest from fossil fuels — representing over $50 billion in assets. The fossil fuel divestment movement has grown faster than any previous divestment campaign in history.

350

A local digital currency designed to strengthen our communities and build a prosperous, just, and sustainable new economy.

Hudson Valley Currents

Non-Profit

The Outliers

Democra-tization

Social Ent.B-CorpCorp

Serve Community

Compassion + Business Empower All

StrengthenBrand

Triple BottomLine

Social Innovation

Serving the people who serve the world

UNFCU Social Responsibility

www.unfcu.org Author: Julie Plasst

UNFCU Foundation launchedPurpose to reduce poverty, especially among women and

children in developing countries through healthcare and education programs

Aligns with the UN Sustainable Development AgendaVisit www.unfcufoundation.org to learn about the causes that

the Foundation is supporting and how grassroots projects were selected

www.unfcufoundation.org

“Members have the confidence and satisfaction that the Credit Union conducts its business as a good

citizen of the world.

UNFCU has a positive impact on environmental preservation and resource conservation.”

-UNFCU Policy Governance

23UNFCU | serving the people who serve the world

UNFCU Foundation

Mission: Evaluate greenhouse gas emissions, energy and waste Manage, track and audit the consumption and cost of energy and gas (aligned with United Nations Global Compact) Achieved carbon neutrality in electricity as recognized by US Environmental Protection Agency, EPA Earned a third straight US Energy Star award for energy savings by adopting windmill power, namely 100% Electricity

Offset with Green-e Certified American Wind Became Clean Air New York Champion by promoting public transportation and informing staff about transit

alternatives

Mission: Reduce poverty and hunger among women and children, focus on sustainable education, healthcare and livelihoods training

Established a relief fund for Syrian refugees where members donate and the foundation match all donations (Hosted a staff movie screening)

Contributed to support emergency relief efforts in Nepal Employees volunteered to run UNFCU Foundation Celebration

UNFCU Global Sustainability Program

Author: Julie Plasst

24UNFCU | serving the people who serve the world

SponsorshipsIn 2015, UNFCU was the proud sponsor of the following events:

Women in Nuclear IAEA Conference World AIDS Day events with UNODC UN Foundation’s Girl Up Leadership Summit

UNA Global Classrooms Model UNs World Bank Staff Association’s Women’s Financial

Empowerment Panel UNIS Financial Savvy Games WFUNA Who wants to Be the Next High Commissioner

for Human Rights Youth Program

UNA New York Humanitarian Awards UN Foundation Global Leadership Awards

UNFCU National Denim Day : Raise awareness against sexual assault Wear Orange Sept 25th : Show support to end violence against women and girls Ebola and Sandy Relief Funds: members and employees donate and UNFCU matches all donations

Author: Julie Plasst

• What value is economic growth if there is low empathy?

• Is empathy challenged when there is low economic growth?

• Should CSR be viewed as shareholder value or cost?

Get Inspired and Start Somethinghttps://www.youtube.com/watch?v=hlMbcHX1XZA

https://www.youtube.com/watch?v=HGc2tSBAAEo

Y. Chouinard

J. Rose