leadership and corporate responsibility

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Leadership and Corporate Responsibility A Presentation by : Harsh Mariwala Chairman & Managing Director Marico Limited CRY Corporate Responsibility Summit

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CRY Corporate Responsibility Summit. Leadership and Corporate Responsibility. A Presentation by : Harsh Mariwala Chairman & Managing Director Marico Limited. The business of business is more than business. Each organisation plays a role in improving mankind. Members. Community. - PowerPoint PPT Presentation

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Page 1: Leadership and Corporate Responsibility

Leadership and Corporate Responsibility

A Presentation by :Harsh MariwalaChairman & Managing DirectorMarico Limited

CRY Corporate Responsibility Summit

Page 2: Leadership and Corporate Responsibility

The business of business is more than business

Each organisation plays a role in improving mankind

Page 3: Leadership and Corporate Responsibility

PURPOSE

Shareholders

ConsumersAssociate

s

Community

Members

Page 4: Leadership and Corporate Responsibility

Firms of Endearment• Best Selling book authored by

Raj Sisodia, Jagdish Sheth & David B. Wolfe

• A set of publicly traded FOEs were compared with the 11 Good to Great Companies

• Firms of Endearment strive for a share of heart

• Emotionally bond with your customers, employees,

suppliers• Reap benefits of superior

offerings and responsiveness• Give communities in which you

operate reasons to feel pride in your presence

Page 5: Leadership and Corporate Responsibility

Firms of Endearment

• The set of publicly traded FOEs were compared with the 11 Good to Great Companies. This is what was discovered:

– Over a 10-year horizon, FOEs outperformed the Good to Great companies by 1,026 percent to 331 percent (a 3.1-to-1 ratio).

– Over five years, FOEs outperformed the Good to Great companies by 128 percent to 77 percent (a1.7-to-1 ratio).

– Over three years, FOEs performed on par with the Good to Great companies: 73 percent to 75 percent.

Page 6: Leadership and Corporate Responsibility

• Safflower Contract Farming – Sowing 10,000 acres on land usually barren in Rabi

• Sourcing through collection centers constitutes about 40% requirement now

Purpose-Associates

CSR in MaricoOur Purpose: ‘Be More. Every

Day’

Page 7: Leadership and Corporate Responsibility

Purpose-Associates

The Coconut Market

Copra Converter

Local broker / Transporters

Coconut Farmer

Vandikaran (Market broker)

Copra Traders in Terminal Markets

Brokers

Oil Millers

Transportation Charges, Brokerage

Vandikaran Commissio

n

Trader Commission

Trader Profit

Brokerage

Coconut Farmer

Copra Converter

MCC

Market Structure MCC Structure

Disintermediation..And benefit to the

farmer

Page 8: Leadership and Corporate Responsibility

• Member’s Volunteering Programmes – to help individual members to pursue their own CSR passion

• Parenting Workshop at Corporate Centre/ Other Centres

• Yoga Classes at our offices

• Member Assistance Program

• Free Professional and Confidential Counseling

Purpose-Members

Page 9: Leadership and Corporate Responsibility

Nihar Naturals – “Chhotte Kadam Pragati Ki Aur” initiative

• Focusing on Children’s education • Started in Village Lusa, Mirzapur, Uttar Pradesh• 2% from every bottle sold contributed to the cause of

children’s education in Partnership with CRY India• Funding 19 projects across UP, MP, Rajasthan and other

regions• Each project expected to touch around 25 – 30 villages

in these regions• Brand Ambassador – Vidya Balan

Purpose-Brands

Page 10: Leadership and Corporate Responsibility

• ‘Joy of Giving Week’ celebrated across locations impacted more than 2000 lives

• Assistance to neighboring communities

• Education assistance

• Sanitation in school (Bangladesh)

• Repair of roads, places of prayer

Purpose-Society

Page 11: Leadership and Corporate Responsibility

Marico Innovation Foundation

Fuel Innovation in India

To provide the nation with• a belief

– that Innovation is feasible– that Innovation is the way to leapfrog India into the center

stage of global leadership

• a framework – to leverage innovation for quantum growth

Mission

Page 12: Leadership and Corporate Responsibility

Key Initiatives so Far

• Innovation for India Awards

• Publication of Research based books – “Making Breakthrough Innovation Happen”– (bestseller with more than 50000 copies sold)

Page 13: Leadership and Corporate Responsibility

Key Initiatives so Far contd…

• Innovation Acceleration Programme (phase I) : Two projects were successful Accelerated in 2011

• Yuva Parivartan : A non-profit school drop-out employability program

Before incubation : 18000 youth every year After incubation : Youth Impact increased to 100,000 in 2011 Projected to reach 400,000 in 2012-2013

• Waste Wise Trust : Holistic disposal of solid waste

Before incubation : 1.5 metric tonnes solid waste per day After incubation : 15 metric tonnes solid waste per day (Non-profit to for-profit (Hybrid) model transformation; model to be

ready for replication by 2013)

Page 14: Leadership and Corporate Responsibility

Leadership is the ultimate advantage!When it is present, it makes all other advantages

possible.

Purposemakes true leadership possible

Page 15: Leadership and Corporate Responsibility

Stakeholder Value

Shareholder Value

Purpose Driven

Competence Driven

Current Leadership

New Leadership

The Fundamental shift in Leadership

Page 16: Leadership and Corporate Responsibility

The purpose of life is a life of purpose!

THANK YOU!