Setting Your Firm Apart WithSOCIAL RESPONSIBILITYwith Marjorie Marr, PR Specialist

They

How does the headline read?What is the story?

Who is going to care?How will this story help people?Who will feel compelled to share

it?

“New ways of looking at things and the ability to make new combinations are highlighted by an ability to make relationships.”

-James Wess Young

Hey!PUT DOWN

YOURPHONE!

For Example…

Importance of Social Responsibility

Consultwebs.com/

PRcasestudy

Great website design and onsite content are just the beginning of a strong search marketing campaign. In order to fully maximize your Web presence, a comprehensive offsite content strategy is a must. Our Outreach Team works hard to establish real relationships with authoritative website owners and publishers to earn publishing and guest blogging opportunities that drive traffic to your site, establish your website's authority, and increase your online brand visibility.

The Ideas Are Endless Outreach

What’s your perception of the following brands?

Why do you have those perceptions?

Likely, it’s because these brands have taken social responsibility.

Donates school supplies to

students via their Take Charge of

Education program. Known for bringing clean water to Africa

via Water for Africa initiative.

TOMS came into the public eye with

their One for One model.

Starbucks is committed to ethically

purchasing their coffee from local

farmers.

social responsibility--

an ethical theory that an

organization has an

obligation to act to benefit

society at large

You may not always

recognize its presence,

but you will certainly

notice its absence.

Would you

rather have

clients like

you or dislike

you?

It’s not complicated, recent social impact studies show that over 80% of consumers surveyed consider social issues when deciding where to work, what to buy, where to shop and which products and services to recommend to others.

93%

of all US Consumers say they have a more

positive image of companies that support a cause.

82%

say that they are influenced to

purchase products and services from companies that support a cause.

Set Your Firm Apart

With Social Responsibility

The Web

• Social Media

• PR

• Outreach

• Blogging

Set Your Firm Apart

With Social Responsibility

Offline

• Speaking

Engagements

• Charities

• Social

Networking

• Local Events

What comes to mind when you think

about fraternity brothers?

Would you picture fraternity brothers

raising awareness for domestic

violence?

We thought it was a unique idea,

too…and so did our client.

Our resource included:• An explanatory email• Branded information of

the campaign• Donation receipt

Prepare for Success: Use A Toolkit

Anticipate information needs and provide

them!

Watch The Video