great social media campaigns
TRANSCRIPT
What makes a Great Social Media Campaign? ROI?
1. THE BLAIR WITCH PROJECT$22,000 TO MAKE - $240,000,000 GROSS - THE WORLDS MOST PROFITABLE MOVIE
2. BLENDTEC - WILL IT BLEND?HOME SALES OF BLENDERS INCREASED BY OVER 700%
3. OLD SPICE SOCIAL MEDIA CAMPAIGN107% INCREASE IN SALES AFTER SOCIAL MEDIA ENGAGEMENT
Other Social Media Campaigns Worth a “Tweet”
Hotmail- First Integration of Email & Social Media
Barack Obama Presidential Election- Able to “Contribute” right from Social Media
Tourism Queensland “Perfect Job”- Viewed 2.3 million times in two weeks
Top 5 Goals of a Social Media Campaign
Improve Search Engine Ranking
Increase Brand Awareness
Increase Positive Brand Mentions Online
Improve Customer Service & Satisfaction
Earn More Sales
Top 5 Mistakes of a Social Media Campaign
Not or Barely Monitoring (Amazon)
Down Sourcing to Junior Staff
Fast beats Perfect (Dominos)
Faking It! (Walmart)
Having an “Off” Switch
SOCIAL MEDIA RETURN ON INVESTMENTVIDEO COURTESY OF SOCIALNOMICS