social responsabilities of banks
DESCRIPTION
SOCIAL RESPONSABILITIES OF BANKS 1 Benefits for the company: ................................................................................................................. 14 Project development: ........................................................................................................................ 10 Project development: .......................................................................................................................... 4 2TRANSCRIPT
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SOCIAL RESPONSABILITIES OF BANKS
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Contents
℘ WHAT IS SOCIAL RESPONSABILITY? ................................................................................................. 3
Raiffeisen Bank ........................................................................................................................................ 4
Summary: ............................................................................................................................................ 4
Social cause: ........................................................................................................................................ 4
Project development: .......................................................................................................................... 4
The concept of a center "I Love Velo" ................................................................................................. 5
Establishment of the first centers in Bucharest .................................................................................. 5
Launch centers and communication strategy ..................................................................................... 6
Expanding nationwide I'Velo ............................................................................................................... 7
Project results: ..................................................................................................................................... 8
Impact on company ............................................................................................................................. 9
Provident Financial ................................................................................................................................ 10
Project: Each park has its story ......................................................................................................... 10
Year: 2010 .......................................................................................................................................... 10
Summary: .......................................................................................................................................... 10
Project development: ........................................................................................................................ 10
Cluj-Napoca ....................................................................................................................................... 11
Iasi ..................................................................................................................................................... 12
Galati ................................................................................................................................................. 13
Project results .................................................................................................................................... 14
Benefits for the company: ................................................................................................................. 14
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℘ WHAT IS SOCIAL RESPONSABILITY?
Social responsibility is an ethical ideology or theory that an entity, be it an
organization or individual, has an obligation to act to benefit society at large. Social
responsibility is a duty every individual or organization has to perform so as to
maintain a balance between the economy and the ecosystem. A trade-off always
exists between economic development, in the material sense, and the welfare of the
society and environment.
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Raiffeisen Bank
Project: I Love Velo
Year: 2010
Summary: Raiffeisen Bank and the Association of Green Revolution have developed the
greatest system of "bike-sharing" (free bike rental) in Romania. Organizers have set
up eight such centers in Bucharest, Constanta, Iasi, Cluj and Targu Mures. In five
months, centers have had over 200,000 users.
Social cause: Currently, major urban areas suffer from a high degree of air pollution and
noise pollution . Both are generated by increasing the number of cars, inefficient
public transport system and the difficulty of improving road infrastructure. In this
context, the bike is, in many European capitals, a solution to combat these problems.
Unfortunately, according to statistics, in Bucharest , in early 2010, traffic on the
bike was apoape nonexistent . There were less than 50 km of cycle paths, but most
landscaped sidewalks and known deficiencies. In addition, few existing parks
Vehicles offered insufficient numbers of bicycles, the order of several hundred.
Project development: At the end of 2009, the Association proposed to the Green Revolution
Raiffeisen Bank representatives to jointly develop a program for the first time to
promote cycling. Bank has embraced the idea and thus came "I Love Velo", the
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largest system of free rent Bicycle and "bike-sharing", so far. Raiffeisen involvement
in developing this system followed several objectives, including:
• Creating a critical mass of people to (re) discover riding on two wheels
and to realize that it can be an effective alternative transport;
• Project attracting as many authorities, to see that there is a greater
appetite for cycling, and that to create new infrastructure projects and to
encourage it.
The concept of a center "I Love Velo"
The centers usually operate in public parks , offering visitors a fun way of
leisure and outdoor exercise.Bicycles can be rented free of charge , based on an
identity, and can be used over a period of 2:00 . The person renting a bicycle sign a
contract that sets including what happens when the bike is damaged his fault. Also,
the organizers shall register personal data to contact if the delay or to take steps if it
is not.benefits Raiffeisen , after providing this free service, consisting primarily
in brand exposure brought bicycles and signage centers. Also, because the
community is growing bike lovers, Raiffeisen has enjoyed so far by significant
visibility in the media (in publications or environmental fields, leisure, etc..).
Establishment of the first centers in Bucharest
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Development Strategy project was a "modular". Therefore, we started with the
establishment of three centers in Bucharest and
one second in Herastrau Youth Park. In the
period January-April 2010, organizers have
obtained the necessary permits for operation
centers, primarily the Parks Administration
(ALPAB) and from the City Hall. Then came among
logistics activities for connection to utilities and, in the last round, negotiating
with suppliers of equipment. Bicycle was chosen DHS, a manufacturer of Deva, and
the booths, racks and other equipment - Rainbow Company, the company that
manufactures recycled plastic street furniture, is also a sheltered workshop. An
important component of training was recruiting and training employees to
manage the centers. On the one hand they had to have a pleasant interaction with
users, and on the other side to face various difficult times: crowds, users less
civilized, bike damaged or missing, etc... The team were part and employees
specialize in technical issues, and the Green Revolution has created a service where
were made many repairs or replacements of parts weekly. Balance part. At the end
of April, the three centers were equipped with 450 bicycles , and the management
team were among 50 employees.
Launch centers and communication strategy "I Love Velo" was officially launched at an event held on May 9, 2010 . For
it was about Europe Day, the event benefited the involvement of European
Commission Representation in Romania, which gave him more visible. At a press
conference took word Steven van Groningen (CEO of Raiffeisen Bank), Nicolae Idu
(Head of Commission Representation) and Raluca Fiser (President Green
Revolution). The event continued with a bike tour of Herastrau Park, led by multiple
Olympic champion Ivan Patzaichin. In turn, he spoke to journalists about the
importance of sport and movement in general. event received good media coverage,
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just happening on the Internet, communities of bike lovers. But the best promotion
centers have done it then, even their users. The two main parks in Bucharest,
Herastrau and Youth, have become more attractive with the advent of bicycles
"I'Velo". Visitors were now free and especially pleasant way to spend free time with
warming weather. The term "bicycle only report " has spread rapidly among young
people and led to record numbers , 5 or 6 thousand users per week. Balance
part. At the end of June 2010, after seven weeks of operation, I'Velo centers already
had drawn over 31,000 Bucharest.
Expanding nationwide I'Velo Another important event in the evolution of the project was to visit Romania
European Commissioner for Climate Change,
Connie Hedegaard, at a conference organized by the
Green Revolution and the Ministry of Environment,
on June 3. Commissioner and Minister Laszlo
Borbely attended a press action , which included a
visit to the center "I'Velo" of Herastrau. There they
were sent to journalists, a message of support for the project developed by the
Association and Raiffeisen Bank. event marked an important recognition for "I'Velo"
and Ministry of Environment became a partner in the project, with the aim of
developing nationwide. Also, encouraged by the results until then, Raiffeisen Bank
agreed to extend financial assistance. As a result, organizers have begun to work
against time, as new centers to catch as much of the hot season. Soon they
developed partnerships with four mayors of some cities in the province.Centers
were launched in the press events, as follows:
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• July 10 : Targu Mures - Versatile center located in front of Hall (100
bicycles);
• July 12 : Cluj-Napoca - center located in front of Sports Hall (150
bicycles);
• July 14 : Iasi - center located in Exposition Park (150 bicycles);
• July 16 : Constanta - center located in Park Tabacariei (150 bicycles).
The event was attended, along with organizers, representatives of each
mayor . They took the opportunity to talk about their commitment to the
environment and to the promotion of cycling. Therefore, the events were also an
opportunity for Raiffeisen to strengthen the relationships with the authorities in
some major cities for its operations.
The same process of expansion, on July 17 was released and the fourth
center in Bucharest , in Spring Park. During this time, Green Revolution Association
continued to improve infrastructure and capacity to manage a project now has
dimension more than double, from baseline. In parallel, to ensure that the project
remains in media attention, informing regularly about new centers or the evolution
of the number of users.Balance end . Provincial centers have enjoyed success in
their turn. The figures continued to rise dramatically, and on October 9, at 5 months
after launch, the 1100 bike "I'Velo" had over 200,000 users.
Project results:
In 2010, Raiffeisen Bank has invested in the launch and then develop "I Love
Velo" about 90% of the total project, which is a direct benefit to the
community. impact in the community:
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℘ Were set up eight centers in four cities , which have made the
public 1,100 bicycles . It also has developed a system for managing
logistics centers, including its own service;
℘ Until October 9, 200,000 users were able to enjoy a free ride on the
bike, he (re) remembered how comfortable and pleasant is one such
means of transport;
℘ Users spent on the bike a total of 400,000 hours ;
℘ They created 60 jobs ;
℘ We established six partnerships with public institutions : five mayors
and Ministry of Environment.These partnerships have had the effect to
sensitize decision makers on the importance of encouraging cycling
and infrastructure projects.
Impact on company
℘ Brand exposure Raiffeisen can be estimated from a total of 2 million people
(calculated from an average of 10 people who saw the branding bicycles or
centers);
℘ Project and contribution Raiffeisen enjoyed the media attention on all
channels: radio and TV (23 mentions), online publications (92
mentions), central press (36 mentions) or local newspapers ( 60 mentions);
℘ Bank also strengthened its relationship with decision makers from political or
administrative. The events of the project were present leading
personalities such as Connie Hedegaard (European Commissioner for
Climate Change), Laszlo Borbely (Minister of Environment and Forests), Idu Nicholas (Chief European Commission Representation in
Romania), Oprescu (Mayor of Bucharest), George Nikita(Mayor of
Iasi), Claudiu Major (Deputy City Targu Mures), Laszlo Attila (Vice City Cluj-
Napoca);
℘ The project won the Silver Prize Award in CSR category in the
competition PR Award 2010 .
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Provident Financial
Project: Each park has its story
Year: 2010
Summary:
Provident has funded and employees involved in action planning three parks
in Cluj-Napoca, Iasi and Galati.Actions were accompanied by a comprehensive
consultation of local communities, the company interact with over 300,000 people
in three cities. Social cause:
Many of the parks of our towns have a sad story. The problem of urban green
space in Romania is well known, like the huge distance that separates us from
European standards. Often halls are insufficient funds even for maintenance of
existing parks. Therefore, we often sad picture of playgrounds in decay, worn or
missing equipment, no gravel or sand necessary to avoid injury to children.For parks
and playgrounds are public goods that benefit entire communities, their story could
be (re) written in a happy way, besides the effort of the authorities, and community
solidarity gestures that bring together companies, volunteers and representatives of
the administration.
Project development:
In over 4 years when present in Romania, Provident Financial has provided
grants in benefciul constant social causes, its strategy is to achieve maximum
impact, starting from small grants, but enhanced by community involvement. based
Provident Business Profile a large number of agents (over 2,500 at the end of 2009)
and an active presence in urban communities (agencies go weekly visit at the
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doorstep). Therefore, the company decided in 2010 to develop a project to make
better use of the two principles:
• consultation and community involvement that is present;
• involvement in volunteering employees, agents or customers.
This new first edition of the " Each park has a story ". The project
proposes setting up parks and playgrounds in three cities were chosen based on
feed-back and a willingness to engage the employees there. mechanism project
involves collaboration with one NGO in each city. It would coordinate local actions
and to handle relations with authorities. Each NGO has proposed its own strategy
for project development in town. There were but two consistent ideas : a)
consultation in some form for the election of community park and b) Provident
volunteers involved in development work.
Cluj-Napoca
Partner was chosen here Provident Community Foundation Cluj. It has
proposed to involve the community since the drafting stage of development. For it
held a design contest open to any NGO initiative group or association of tenants who
would like to improve green space or place play. Were made: an overview section on
the Foundation website, an application guide and a model letter. Promotion During
July-August, was communicated intense competition in Cluj-Napoca, primarily by
using local media .She generously took notice, mentioning the involvement
Provident (see a media monitoring conference after launching). In addition, the
Foundation has used posters , which put them in bus stops or tram, at the premises
of tenants associations etc.. Another channel with high coverage was offered by
Provident, which regularly sends marketing flyers in mailboxes around 80% of Cluj-
Napoca. This time, besides the marketing message, flyers were printed on the back
and an invitation to participate in the project.
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Section contest
on Foundation website
Flyer marketing
used to
promote competition
Poster to promote
the contest
Projects could be submitted by the end of August. After analysis, the winning
project was the proposed Student Organization for Romanian Tourism (OST). This
meant building a rustic ecological park in a green area, accessible but not used the
city - near the Garibaldi Bridge, near Central Park. All materials used for the park
would be natural (wood, hemp rope, etc..). Work began on October 12 and lasted
until the end.Days 15 and 16 October have been reserved Provident volunteers. A
total of 35 volunteers (employees, agents and even clients) participated in the
works. Their work was added 6.500 RON financial support offered by the company,
and completed a project based primarily on voluntary and community involvement.
Park was inaugurated on November 2 , in the presence of Mayor Sorin Apostu. And
this time, local press widely covered the event, mentioning the contribution
Provident (eg, see reports from Monitor Cluj , Cluj day, Transylvania Road , Cluj.ro
news , truth Cluj-Napoca , etc..)
Iasi In Iasi, Provident has worked with Bethany Social Services Foundation, a
partner of the company. Here, in the choice phase space were primarily involved
employees whose work involves travel by all city neighborhoods. They were invited
to discover the parks are in decay or lack of playground equipment deaths.Finally,
three parks were chosen , which would require intervention. next step was
consultation with community members about the park in which to intervene. This
was done through three channels:
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℘ Website Bethany Foundation , where visitors could read about the three
parks and could vote for one of them. The site was notified both local press
and on marketing flyers sent by Provident in August.
℘ Volunteers via the Foundation - they have organized street actions in which
they discussed with passersby, they recorded vote in special tables or, if
they were rushing, gave them flyers where they found the website address.
℘ Provident through agents - in visits that were usually at the doorstep, they
had their agents and a folder with the project, inviting them to vote.
Voting took place throughout August. By the end, have been involved over
3,500 inhabitants . Park was elected at the district Tatarasi (Ciurchi Street), one of
the busiest districts in Iasi. refurbishment works took place on October 2 . They
were attended by 40 volunteers Provident, which helped swings erected in
November, a complex of slides and other playground equipment children need.
Mayor George welcomed the redevelopment of the park Nikita, which helped to
better visibility in the local press.
Galati Provident has worked here Eurodezvoltare Association Galati , another
partner of the company, working in social services for disadvantaged young people.
This established protocol of cooperation with the City and together they identified
three parks that needed surgery. Based on an analysis of opportunity, was elected
Scooby-Doo Park, located in Micro District 21, the Center for Youth Travel and
Leisure (FORTRESS). refurbishment works took place on September 18 . When they
took part over 30 Provident volunteers who helped swings erected in November, a
set of slides and other equipment. information post-event community . Both in Galati
and Cluj-Napoca and Iasi, after refurbished parks, Provident informed them that the
inhabitants. In addition to communicating with the media, were used again
butterflies marketing , the company periodically sends mailboxes current or
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potential clients (see right - Galati example). They come in about 100,000 mailboxes
in each city.
Project results:
Impact in the community:
℘ Were built from scratch two parks, one in Galati and one in Cluj-Napoca. Park
in Cluj made a first, find a rustic and whose construction has been used
environmentally friendly materials;
℘ In Iasi was refurbished a park located in a bad mood, in a crowded city
neighborhood;
℘ For the 3 parks receive daily average of 700 inhabitants of the three cities,
both children and parents and teenagers;
℘ In Cluj-Napoca and Iasi, community members were involved in choosing the
park or project planning. In Iasi, over 3,500 people voted for the park was to
be refurbished. This process had the effect of cohesion and increased
confidence in those communities.
Benefits for the company:
℘ Project and contribution Provident received over 50 mentions in the media ,
especially local, both in print and online, radio or TV;
℘ An estimated 300,000 clients or potential clients of the three cities have been
informed Provident involvement through marketing flyers, get in the mail. In
Iasi, the company's agents have had discussions about the project with people
whom I visited at home. All these interactions have had a positive role in how
Provident is perceived by current or potential customers.
℘ The works have participated as volunteers, over 100 employees or agents of
the 3 cities Provident, often accompanied by family members. They were
rewarded with various gifts and a meal with colleagues, which contributed to
the cohesion and team loyalty.