Social Reporting: Supporting Amplified

EventsBrian KellyInnovation AdvocateCetisUniversity of BoltonBolton, UK

Contact DetailsEmail: ukwebfocus@gmail.comTwitter: @briankellyCetis Web site: http://www.cetis.ac.uk/Blog: http://ukwebfocus.wordpress.com/

Slides and further information available at http://ukwebfocus.wordpress.com/events/saoim-2014-social-reporting-supporting-amplified-events/

Event hashtag: #saoim

About Me

Brian Kelly:• Innovation Advocate at Cetis, University of

Bolton• Was UK Web Focus at UKOLN (1996-2013)• Prolific blogger (1,290+ posts since Nov

2006)• Twitter user to support professional work• Researcher in Web accessibility,

preservation, ..

Involvement with Amplified Events:• Created Amplified conferences Wikipedia

article • Organised several workshops on Amplified

events• Archives amplified events of personal

interest

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To be confirmed at end of session

Real-time Peer Review: 2003

'Hot' or Not? Welcome to real-time peer reviewThe keynote speaker was clear. He informed his audience during [the WWW 2003 conference] that none other than Tim Berners-Lee … had first referred to embedded menus as hot links. A few minutes later, while the speaker was still in full flow, delegates … learnt that this was not the case, at least as Berners-Lee himself remembers it. He had joined the electronic discussion that was accompanying the lecture and in a brief message … stated: "I didn't call them 'hot'. I just called them links."

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'Hot' or Not? Welcome to real-time peer review, Paul Shabajee, Times Higher Education Supplement (London), 1 August 2003

His

tory

THE Article - Concerns

Potential Negative Aspects:“about 10 per cent of the audience had laptops - one person was heard to say that the noise of tapping keyboards drowned the speaker out at the back of the room. … it can be very distracting having someone typing quickly and reading beside you, rather than watching the speaker”“There can also be a feeling of being excluded … by not being part of a particular online group”“It is probable that the speakers will find it hardest to adjust. It may be disconcerting to know that members of your audience are, as you speak, using the web to look at your CV, past work and checking any data that seems a bit dubious”

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His

tory

THE Article - Conclusions

Conclusions:“… these technologies are likely to be beneficial. The added possibilities for collective learning and analysis, comprehensive notes with insights and links, often far more extensive than the speaker might have, are advantages previously unimaginable. Perhaps the richest potential lies in the interaction between members of the audience, particularly if you believe that learning and the generation of knowledge are active, engaging and social processes

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Emphasis added

See also Amplified Conference article in Wikipedia

His

tory

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History

Using Networked Technologies to Support Conferences, Kelly, B., Tonkin, E. and Shabajee, P. EUNIS 2005 Conference Proceedings

Conclusions... The paper highlights some of the potential dangers to be aware of and provides advice on suitable approaches which can be taken and a framework which can be used to develop an appropriate acceptable use policy. …

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History

Amplified conference blog post by Lorcan Dempsey, 25 July 2007

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What is an Amplified Event

From Wikipedia article:An amplified conference is a conference or similar event in which the talks and discussions at the conference are 'amplified' through use of networked technologies in order to extend the reach of the conference deliberations. The extension of a physical event (or a series of events) through the use of social media tools for expanding access to (aspects of) the event beyond physical and temporal bounds. Such amplification takes place in the context of intent to make the most of the intellectual content, discussion, networking, and discovery initiated by the event through the process of sharing with co-attendees, colleagues, friends and wider informed publics.

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Different Approaches

• Amplification of the audiences' voice: Use of Twitter so you can discuss ideas beyond your immediate neighbours.

• Amplification of the speaker's talk: The audience isn't restricted to those who are physically present.

• Amplification of the speaker's slides: Services such as Slideshare enable slides to be easily found, embedded elsewhere & commented on.

• Amplification of feedback to the speaker: Twitter can provide real-time feedback to a speaker.

• Amplification across time: Video & audio technologies can be used to allow a talk to be made available after the event.

• Amplification of a conference's collective memory: Services such as Flickr provide amplification of event memories.

• Amplification of the learning: Following links and discussing speakers ideas can enrich the learning.

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Environmental Benefits

Practices for Event Amplification: a Greening Events II Report. Pitkin, P., Shabajee, P. & Kelly, B. (ed)

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Mainstream

Event amplification is becoming mainstream

• Businesses e.g. eventamplifier.com

• Tools and services for managing content; video and audio streaming; curating content; ..

• Workshops• …

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Eventamplifier blog

With maturity we see promotion of benefits complemented by ways of addressing challenges

http://eventamplifier.com/blog/

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Amplified Events: For Organisers (1)

Some advice for event organisers:• Decide level of engagement with event

amplification Ban it (need to make reasons clear) Leave it to others Promote it (e.g. hashtag,

encouragement, …) Manage it

• Publish your event on a social directory (Lanyrd)

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Using LanyrdFrom an event organisers view Lanyrd can provide:

• An additional opportunity for marketing

• Connections between speakers, organisers and audience

• An event calendar

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Lanyrd

From a speaker’s view Lanyrd provides:

• A record of speaking appearances

• Connections between speakers, organisers and audience

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Amplified Events: For Organisers (2)

Organisers choose to encourage event amplification:• Announce event hashtag early (call for papers; people

travelling; people promoting event; avoid multiple hashtag variants; …) #saoim

• Create Twitter archive early: e.g. twubs.com/saoim

• Consider hashtags for individual talks / parallel sessions:#saoim #p1 or #saoimfutures

Choose whether to:• Pay for an official event amplifier• Look for volunteers to carry out official event amplification• Leave it to participants

After the event:• Process archives• Use as evaluation• Decide whether event amplification was worthwhile

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• IWMW – an amplified event for practitioners

•Opportunities and challenges for speakers

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Amplified Events: For Speakers

Thoughts• Do you want to be tweeted?• Include your Twitter id on

title slide (get feedback after – or during – your talk)

• Include event hashtag

After your talk:• Review the tweets• Respond accordingly• Consider developing your professional

network• Consider Storifying tweets about your talkIt Started With A Tweet, UK Web Focus blog, 26 March 2010

5,000 Tweets On, UK Web Focus blog, 10 August 2010

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Amplified Events: For The Chair

Chair / event amplifier• Clarify AUP at start of session• Consider ways of ‘managing’ concerns• Flag start of talk (helps Storify)• Consider posting photo of speaker

At end of talk:• Consider requesting feedback:

What was the key thing you got from the talk?

What three words would summarise the talk?

• Invite questions on Twitter

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Amplified Events: For The Audience

For the audience• Bring and use your mobile device• Familiarise yourself with apps (and sound)

in advance• Be willing to publish:

Sharing the work load Providing diversity of perspectives “I don’t understand”

• Be considerate when being critical

Who Pays?•Opportunities for remote audience•See Streaming of IWMW 2012 Plenary Talks – But Who Pays?, UK Web Focus blog, 18 Jun 2012

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Using Storify

Blog post on “Emerging Best Practices for Using Storify For Archiving Event Tweets”

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Using Storify

https://storify.com/briankelly/what-i-know-is-the-wikisymposium-held-on-19-march

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Questions?

Any questions, comments, …?

Relevant papers:• Using Networked Technologies To Support Conferences,

Kelly, B., Tonkin. E. and Shabajee, P. EUNIS 2005• Open Content and Open Events: Professional Development

in an Amplified World, Kelly, B. Online Information 2011 Conference, London, UK. 29 Nov - 1 Dec 2011

Relevant presentations:• Using Social Media at Conferences and Other Events:

Backchannel, Amplification, Remote Participation and Legacy, SpotOn London 2012 conference

• The Economical Way to Amplify Your Event: Opportunities & Concerns, IWMW 2011

• Amplified Events: What? Why? How?, JISC 2011• Event Amplification Using Social Media, JISC Comms, Oct

2010• What Can We Learn From Amplified Events, Girona , Sept

2010From http://www.ukoln.ac.uk/web-focus/presentations

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This presentation, “Social Reporting: Supporting Amplified Events” by Brian Kelly, Cetis is licensed under the Creative Commons Attribution 4.0 LicenceNote the licence covers most of the text in this presentation. Quotations may have other licence conditions. Images may have other licence conditions. Where possible links are provided to the source of images so that licence conditions can be found.

Slides and further information available athttp://ukwebfocus.wordpress.com/events/saoim-2014-social-reporting-supporting-amplified-events/

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